Plenty of firms are working on the SEO process for organic traffic on their website, but the problem they face is its unpredictability. Another aspect is that it takes time to rank your website on top positions that may be from 6 months to 1 year, which may not be feasible for small businesses.
The solution of the above-mentioned problems has been offered by the search engines themselves, which is the PPC campaign. PPC refers to Pay-per-Click, in which you pay some bucks to Google or Bing to display your advertisements above the organic search results when users search for certain keywords. This is why Google AdWords and Bing Ads have gained huge popularity in the past few years.
But, aren’t there some alternatives or cheaper solutions? In fact, there are, among which some of them such as Facebook Ads are getting the huge popularity and giving great competition to the search engine PPC networks. On the other hand, there are some new networks, which are not so popular, but they also deserve a fair chance.
So, it will not be wrong to say that it is time to include some non-conventional PPC networks in your campaigns. Let’s have a look at some of these PPC networks, which you can use to grow your business.
1. Facebook Ads
Facebook Ads are among us for a while; still, they are getting popular among the advertisers for its unique targeting feature as well as some other features.
The targeting feature of Facebook is not available on any other PPC network. You have no need to focus on keywords for targeting the audiences on Facebook. Instead, you can dig deeper and target the individual’s interests.
As per Facebook’s statement, “Whether you want your ad to be shown to people based on age, location, hobbies or something else, we can help you connect to people who are likely to be interested in what you offer. Core Audiences can be as broad or well defined as you like.”
You can select the types of audiences you want to target in the ad settings. Here is how you can target the audiences on the basis of different criteria.
- Location: Facebook allows you to target people in a certain location, such as country, state/region, counties, DMA (Designated Market Area), city, postal code, and specific address radius. These are the aspects, which most of the audiences clearly mention in their Facebook profiles.
- Demographics: Age, gender and language mentioned in the user profiles on Facebook are also the criteria on the basis of which you can target the audiences.
- Interests: Facebook has enough ways to know the interests of the users. Their page likes and other likes on Facebook, and there are a lot of other aspects, which provide insight into the interests of the users. The advertisers have the options to add the interests of the people in the Facebook ad settings, which tell Facebook algorithm which audiences, have to be targeted.
- Behavior: Facebook identifies the users’ behaviors through their events, personal anniversaries and a lot more.
When you add any of these aspects in your ad settings for targeting the audiences, your page posts appear in the usual news feeds of the Facebook users. The posts in the news feed look so usual that they never give the feel of the spam to the audiences. These posts can either be the specific sponsored posts or your recent posts if you have chosen the option to show them in front of your target audiences.
In recent times, Instagram has also been included on Facebook, which makes it possible to advertise on Instagram using the same PPC network.
2. Bidvertiser
Bidvertiser is not so known among the users. But, it is full of cheap clicks and can be a good economical alternative for you. Bidvertiser displays its ads on third-party websites, which sign up under the revenue share scheme of Bidvertiser. The publishers also get a share of the cost per click for displaying their advertisements on their websites. Unlike the big PPC networks, the cost per click on Bidvertiser is very low.
3. RevContent
There are some PPC networks, which promote a particular type of PPC, among which RevContent is one of them. RevContent is only meant for content advertising. It displays relevant content ads on a number of searching websites. It helps increasing click-through rates as well as conversion rates. You can think of it as a way to advertise your content on an external website. You can bid certain keywords to display your content underneath the content on other sites.
In the current scenario, RevContent comprises over 250 billion clicks a month. So, it is a better option for you to use RevContent for getting extra traffic to your website. You get the relevant traffic on your website and that too at very low cost with the help of RevContent.
4. AdRoll
If you want a retargeting network of choice, then AdRoll is the right option for you. AdRoll helps you turn your visitors into the purchasers using the power of Facebook, Instagram, Twitter, and Google. It targets the visitors who have already visited your website and attracts them back to your website. This is significant because the individuals who have visited your website once are mostly those who are more or less interested in your products, services or ideas.
This is true that the retargeting option is available on other networks also, but only on certain websites. AdRoll also combines all the networks into one easy platform, so it is also ideal for your PPC campaign.
Conclusion
The above-mentioned nonconventional PPC networks comprise some unique features, which show that they can be the best alternatives to the Google AdWords and Bing Ads. If you are running a startup or a small business, and you don’t want to spend the high amount then these networks can be the best options for you. If you have a big or midlevel business, and you want to try something new, then also you can try these networks.
Among them, there are networks, which cannot be counted as small PPC networks. Instead, they are giving a tough competition to Google AdWords and Bing Ads. Facebook Ads and Clicksor are the best instances in this regard. If you choose any of the PPC networks mentioned above, you are undoubtedly playing the safe game.
It is not easy to decide among so many PPC networks. And even if you are able to decide the best one for your advertisement needs, it can be overwhelming to handle so many optimization features by yourself. So it a good option to hire PPC management services to help you out.
Shubham