Link Building
Published September 06th, 2016 by

Things to Look for in a Link Building Service

The internet has become an essential part of our life. Gone are the days when the only thing you can do with this service was to search for information. Though you can still do it, there are more things that you can do with it. You can play your favorite games, watch TV series and movies, listen to music, and so on. You just need to visit a site that offers such services.

Things to Look for in a Link Building Service

It’s also for this reason that many entrepreneurs choose to advertise their business online. Through search engine advertising, you can reach your goals quickly. Moreover, it allows you to widen your target market. You can offer your products not only in your country but also abroad. Still, you can localize your target market. That way, you can create a personalized campaign that suits their tastes.

However, you can’t get these things done if you don’t apply link building. Link building is the number of inbound backlinks to your site. Its primary purpose is to help a website land on the first page of the search engine.

Back in the days, building links were simple. Anyone could do it, even if you didn’t have a background in doing this job. However, when Google started using Penguin algorithm, it became tricky. For this reason, it’s best if you hire a link building service.

In this post, we will discuss the advantages of hiring their services. You will also learn the responsibilities of a link builder. Lastly, you will learn some tips for choosing the right link building provider.

Advantage of Hiring a Link Building Service

There are several benefits that you will get if you hire a link building expert. For one, they enhance your ranking in the search engine. It’s one of their primary jobs as a professional builder of quality backlinks. They ensure that all the hyperlinks they provide will give good results to the web owner.

Another benefit is it enhances the company’s reputation. In the real world, the quality of products and services matter. If the customers didn’t like what they get, chances are they won’t go back to your shop.

In the digital world – on the other hand – presence matters. Yes, quality products and services are still essential. However, your online presence is much more valuable. If an online user keeps seeing your page on the web, they will view you as a reliable store. Conversely, if they barely see your web page, people will have doubts about your service.

Lastly, hiring a competent link building company ensures that your website will be in a stable position. Link building is a difficult task. You can’t just apply any strategy because you like it. If you do, it will result in a link building failure.

However, if you get the services of link building professionals, you won’t experience this scenario. They’ve been doing this for years. They know Google’s criteria for link building. Hence, they can keep your website in a stable position. Consequently, you’ll get more traffic and customers online even if your site has been around for years.

However, you will only get these benefits if you hire the best link building services. Thus, make sure you do your research before hiring a company.

Responsibilities of a Link Builder

Many people think that when you’re in the SEO industry, they believe that you can do everything. Moreover, there’s a misconception about this field. They think Search Engine Optimization is just about content writing.

Though content writing is one of the primary jobs in SEO, it’s not the only position that it offers. There are web designers, web hosting, and link developers too. All these jobs have different functionalities. Hence, it can’t be done by a single person.

For example, only a professional web content writer can create quality content. Web designers can develop traffic-generated websites. As for web hosting, it ensures that your internet site runs accurately. So what about link building specialists?

As the name implies, these people build quality backlinks. They ensure that your web page lands on the first page of the search engine. To do this; they need to use a competitive keyword, which will be placed in the article. Once they’ve chosen the keywords to use, they need to give it to the web content writers.

When done, link building experts will add hyperlinks to the content. However, they must not overdo this strategy. Otherwise, the search engine will consider their client’s website as spam. They need to recognize the length of the blog. For example, if it’s a 1000-word article, you can add two hyperlinks.

Keep in mind that the result of this service is not instant. It takes months to years before you see the outcome. Thus, you need to be patient with them. Otherwise, you will never achieve the ranking that you want.

Tips for Choosing the Right Link Building Service

There are many SEO link building services that you can choose. They all claim that they offer the best help. Though there are companies dedicated to giving quality backlinks, you still need to do your research before you hire them.

Start by reading reviews of link building services. Go to such sites that offer user reviews. Not only are you getting buyer’s opinion on a particular service. You’re also getting a list of the best link building services.

Apart from that, you need to look for the following things:

1 – The information about the process of link building must be comprehensive and clear.

Undoubtedly, the link building process is tricky. Still, it should not hinder the provider to explain it in a clear way. When looking for a reliable link building expert, make sure he can explain the process clearly. They should use layman’s term so that everyone can understand the process. That way, you will know what you should expect from their services.

2 – The company should offer fair and good money-back guarantee.

Apart from the services provided by the firm, you need to look for a money-back guarantee. This policy gives every client security. If they don’t like your service, they can get a refund.

However, you must be careful when looking for a service that offers a money-back guarantee. Some companies don’t give a full refund. Others provide this service for a week. If you don’t give them feedback, they will consider you as a customer.

Thus, it’s crucial to read their policy before you get their service. You can also look for free trials of their link building packages. If the period is coming to an end, you can choose to buy the entire service or leave them. That way, you can decide whether you should hire them or not.

3 – They should not promise anything.

As mentioned earlier, link building is a long process. It takes months to years before you reach the top. Thus, a reliable link building provider should never make any promises. For instance, they should never tell you that you’ll reach the top within a week.

If you encounter a website that promises you to be on top in a particular period, leave that site immediately! Look for another company that doesn’t promise anything, except to improve your ranking.

4 – They should provide portfolio.

This tip is self-explanatory. Before hiring their help; request for some samples. If they can’t give it to you because of confidentiality, then continue your search.

A reliable backlink building service must provide the URL of the link page. It means that the company cares about their clients.

5 – They should allow you to control the links.

Though they are experts in link building, it doesn’t mean that they have the power to manage everything. The synonym for service is “help.” Hence, they should only give assistance and not control the links.

Since you are the web owner, it should be you who should manage it. It’s in your hands if you want to add more links or change them. You just have to inform them what you want them to do, and they will do it.

6 – The Outcome

The result depends on the tips mentioned above. If your page ranking doesn’t improve, you wasted your money on a wrong company. Thus, it’s crucial to read the user reviews. It’s the only way to find out the quality of their service.

Unfortunately, not all reviews that you see on the internet are reliable. Some are written specifically for marketing purposes. Hence, you need to know the source of the information. That way, you’ll know whether or not you should believe the article.

There are many review sites on the internet. They all come in various forms. There are websites similar to an online forum. There are pages, which also serve as an online shop. Still, there are sites dedicated to helping consumers. Look for these websites as they can help you choose the right service for your business.

Get high-quality link building campaigns for your company! Go to and check out their link building reviews.

Jeev Trika

Jeev is an executive leader with successful experience building research portals which recommend the best products and services in various highly competitive verticals.

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