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Published October 06th, 2016 by

Things to Consider When Choosing PPC Bid Management Tool

Things to Consider When Choosing PPC Bid Management Tool

Are you considering using PPC bid management to optimize your keywords? Experts say that this is only for advanced users because of the things to consider, like how to bid, how much bid to start, when to increase or decrease bids, and so on. You need to have excellent knowledge on how to use scripts properly. Suffice to say, PPC bidding is not for novices. However, we all have to start somewhere and using the best PPC bid management tools will help you achieve your goals even if you’re a beginner. With all the third party bidding platforms available, another dilemma for you is to know which one you should use, what features I look for and what things should I consider in choosing a bid management tool?

What is the Purpose of the Tool?

The tool is vital in searching for the right software. Different service providers offer different features, and knowing what you want the software can do, will make your picking easy for the right tool. PPC bid management tools help in managing time and finances,but what else can bid management tools do to you?

One thing to consider is your business goals. Ask yourself if the pay per click bid management tool you choose can help you achieve your goals. Is it capable of increasing your conversions, if this is what you want? These are some of the questions that your chosen software should answer.Read more reviews of PPC bid management software to help you more in looking for one.

Consider the technical capabilities of the software. There is software that requires advanced knowledge in scripting and making automated rules but with beginner-friendly interface. There are also service providers who provide training, which is an advantage for you.

What is the Budget?

Budgeting can be frustrating in PPC because the money allotted for a certain keyword is not fixed. The bidding prices could either go higher or lower, and there are instances that you might be spending more than what you are making. Hence, it is important to set budget for your PPC campaign.

There is free PPC bid management software available in the market for you not to spend in acquiring the software. Recommended software for your business is also available,but usually at a high price. If your budget allows it, then go for it. Read PPC bid management tool reviews to know which software is good but still at an affordable price.

Understanding How the Tool Works

Knowing how something works will save you a lot of money because you can’t be fooled sales agents who are spouting their sales pitch to you. Having an in depth knowledge about the process and the tools you will use, will ensure you to fall prey to the pitfalls of marketing. It should be said now that even though you have the best PPC bid management tools, there are still tasks that you can’t fully automate. You still have to choose the keywords you will use, write your advertisement and make corrections during the campaign. Other than understanding how the tool works, you should also be privy to the whole process of a pay per click bid management campaign.

Features to Consider

Different products offer varying features. You should only get something that you will need for your campaign because every additional feature needs additional pay. Who would want that? Some features look useful but those are just marketing tactics to get you to pay more. Go back to your goals,identify and compare which tools will offer more. Here are important features you should consider:

1. Adjust bids automatically based on budget and keyword performance

The benefit of manual bidding is to adjust bids if needed, which is not available in most automated tools. Although automated tools will automatically adjust bids based on the performance of the keywords,they do not bid based on the price.

2. Able to manage social media ads
According to Statista, social media sites, such as Facebook, has reached a total of 1.71 billion users monthly this second quarter of 2016. That is a lot of potential customers for your business. You should take advantage of that number of people and pick a bidding management tool that can also manage social media advertisements.

3. Comprehensive reporting
Pick the software that will provide you a report of what has been happening to your campaign, including all the important metrics such as Unbounce mentioned metrics and details of your conversion.

Customization Options

Choose a PPC bid management software that has customization options but is user-friendly. PCD Group shared some pros and cons on why you should have custom software. This allows you to change the rules and automation set up of your choice.

Customer Support

There are times that buyers do not consider customer support when choosing a merchandise to buy. According to DJ Launch Academy, customer support is the most important thing for any business. Therefore, it should be present in the company where you buy software. Often times you opt to search in the internet your queries, but there are times you can’t find answers. You need to contact the customer support of your software.

Now that you learn the things to consider when choosing a PPC bid management tool, you can try to look for the software fits your business needs.

Check out rankings and reviews of PPC bid management software at CrowdReviews.com so you can choose the best software.

Keith Moore

Keith Moore has worked with several leading Android development agencies to build customized mobile apps enabling businesses to extend the use of their services to smart phones and mobile devices.

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