Web Design
Published October 27th, 2016 by

The Relationship of Professional Web Design and Effective SEO

The Relationship of Professional Web Design and Effective SEO

Professional web design companies focus on different elements in designing websites due to advancements in web marketing technology. Apart from web design essentials, coders make it possible to evolve website structuring with SEO. SEO gives more options for businesses to promote their website effectively by generating traffic, which results in conversions and sales.

With the rise of SEO in digital marketing, site architecture became more complex. There are technicalities only web programmers and SEO experts can solve and apply to your website. This is the reason why more professional web design firms are offering their services to businesses looking for a more interactive and sales-generating website.

How Important Web Design Is for Better Online Marketing

You may wonder why there are tons of web design tools used in creating a website, and why it takes long to complete a site structure. Take note that the impact of web design to your business marketing is larger than you think. There is more to the user interface than the users can see.

Top professional web design companies know the secret to making the right website design–putting themselves in the user’s place. Try searching information using any engine, such as Google. Is it easy to find the information you are looking? If you are using Google, then the answer is yes. Google is a very intuitive site with a search box in its home page that leads to thousands of other webpages in a click. If your website can be as friendly and useful, then you can consider it well designed.

Web design is important for users since it affects how one can find something easily and quickly. Elements making up your website help in navigation, starting from the texts, description of links, buttons, and so on. If a user finds it difficult to find the information they are seeking, you will lose the opportunity to make them stay. Basically, making users stay is your stepping stone to getting sales.

According to Change Sciences study, web design has a lot of impact in helping users complete a simple task. The biggest hindrances in completing a task on a website, such as searching, are busy interfaces, lack of information and small fonts. Other than that, 35% of 10 people fail to complete their tasks on an average website. Another surprising fact is that it takes a minute for a user to give up in using a poorly designed website.

Web design is highly important for your business if you want to put up an online shop. You need the right structuring of a website to make navigation easy. Customers will find it convenient to purchase your products when there is also ease in doing so. Navigation is composed of the right labels, directions, instructions, buttons and links. Today, fancy interfaces no longer work, but simple yet understandable design does.

Building trust is easier if your website has a professional look. Websites with too many animations and confusing texts tend to make customers go away. According to studies on website design, a modern look increases conversion by up to 33%. Website design influences a visitor to become a customer.

Making customers recognize your brand is easier with a website. Use the company logo on your social media accounts and you can effortlessly make your site recognizable. Website allows designers to work with your business’ primary colors. It can also be easier to introduce your business if you plan to use pamphlets, business cards and letterheads among others.

Content is king and will always be. Website design is not complete without content. With the right website design, you can place your texts, images and other visuals in their proper areas. By doing so, complementing other website elements will be easier. Web design rules include elimination of content mistakes that make the readability of a site low.

Your website content is also your key to driving more users into your website. This is where tweaking for SEO is mostly done. By having the right keywords, links and codes, you can invite more readers, which can convert to loyal customers.

The Principles of Combining Professional Web Design and SEO

You will notice in web design services that SEO will always be included. Why? It may be new to some, but SEO is also an essential part in website design. Getting the correct strategies of SEO will enhance your website design, leading to your company’s success. Though you have a nicely built website, you will not produce traffic without SEO.

SEO is composed of different techniques aiming to give your website traffic or more views. Search engines will not recognize your website unless your site has the SEO elements.

One of the fundamentals in SEO is keyword research. Keywords are words or phrases you will put on your website to be searched. These words or phrases are obtained from commonly used search queries or topics discussed online. It can be a tricky work, especially if you need to target your audience. Some utilize an automated keyword research tool to get high-performing keywords.

Apart from keywords, SEO also involves links. You will gain more traffic to your website if you have outside links that will direct users to your site. Some links are placed on other websites, whereas for more leads, links may also be distributed to social media sites and ads.

Do you know one of the basics of SEO is search engine-friendly design? In order to be crawled by search engine spiders and obtain high rank on search results, your web pages must be modified and set for search engines.

Have you wondered why HTML text formats are used in web design? This is because HTML makes a website perform better in search engine listings. Crawlers tend to ignore non-text media, flash and applets of Java. The keys in making your website search engine-friendly include providing images with alt text, adding links and navigation options for search boxes, and inserting indexing words or phrases to your video or audio files.

Besides distributing keywords across your website, you must also include links to be indexed by search engines. Links are helpful in giving more access to crawlers. SEO will make it possible to improve your web design with direct and crawlable link points.

Without SEO, you will not learn the proper usage of keywords. Integration of SEO and web design calls for prevention of using short keywords and stuffing of keywords. SEO techniques will tell how keywords should dominate in every page.

Enhance Your Online Presence With SEO-Friendly Website Interface

At present, web design as a job can be difficult since there are too many considerations you have to take before finalizing a website. As mentioned earlier, apart from coding and designing the website, web design for a company includes following the basics of SEO.

One of the SEO essentials in making your website search engine-friendly is finding the right keywords. Professionals make use of tools that can generate appropriate keywords for your niche, business topic or industry. For instance, your business is selling shoes. You cannot just use the keyword “shoes”. You have to find keywords that are specific enough to target audience. If your audience is mostly men in corporate areas, you can use “black shoes for men”.

Besides such, finalizing your keywords also includes targeting the location of your potential customers. If you are only starting your online business, it is best to use keywords targeting your vicinity. Using the keyword mentioned, you may end up with “black shoes for men in Los Angeles, California”.

SEO using keywords does not end with finding the right phrases. The placement of keyword also matters. For SEO-friendly site, you need to put the right keywords on the title tag, meta description, website slogans, headings and alt text among others.

As for the density, it may be out of the scene already. According to statement by Brett Tabke of WebmasterWorld, keyword density is no longer the key, but proximity of keywords. Keywords have to be in their right places to get more traffic.

SEO for website design includes creating the right buttons and links. The friendliest solution for your website to be indexed is to create text-based links and buttons. There is no issue with the aesthetics since you can still use CSS to make the links and buttons pleasant to the eyes.

Transforming your URL into an SEO-friendly one can be done with the right keywords as well. It is another smart strategy to be indexed by search engines.

If you are planning to integrate your website marketing with social media, SEO can also help. With SEO, you can share links effectively, increase inbound links, and make your social media profiles as conversion generators.

Saving time and focusing on your business operations can be done by hiring a web design team. Professional web design company reviews are available to help you with the selection. For unbiased and community-based feedbacks, will give you the best reviews of web design companies trusted for years and emerging as recommendable firms.

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