What is SEO and Why Companies Employ Them
According to the Journal of the American Society for Information Science and Technology (ASIS&T), the higher the rank of website or webpage in an organic unpaid search, the more it will appear in the first page of search result in a particular search engine(Google, Yahoo! Bing),which could be translated to more web traffic. The traffic could then be converted to potential customers. Because of this web dynamics, online firms are scrambling to achieve higher page rankings in search engines. To do this, different Search Engine Optimization (SEO) strategies were employed to achieve credible web presence in an unpaid organic search.
Currently, because most consumers have access to the internet, almost all companies need web presence to compete for market share. The sheer number of online-based enterprises made the field for search engine optimization become too competitive. Many competitors are vying for the coveted first page rank. Because of the demand, SEO companies cropped up in many parts of the world to fill the need for search optimization.
Companies decide to hire a search engine optimization consultant depending on their needs and resources available. It doesn’t matter whose strategizing an SEO campaign, be it the internally hired personnel or an outside consultant, when done correctly, a successful SEO strategy can greatly improve business prospects. A relevant web presence can always be translated to sales opportunities, no matter what is the nature of business – travel, online store, consulting, cars, hard wares, cosmetics, constructions, technologies among others. But when a company decides to take SEO matters on their hand, they are up to a lot of hard work, time and man-hours to properly optimize their site.
SEO, as an art and science, is dynamic. Because of this, successful SEO does not come handy. It becomes an elaborate, complicated battery of strategies and monitoring, execution and revision. Optimization needs close management and maintenance. Presently, many enticing SEO strategies may look great at first, but may do disservice to the company because they employ shady tactics and spamming, which are frowned upon by the giants search engines like Google. This article will attempt to weed out bad SEO practices from the good and accepted strategies.
Good SEO Practices
We collected some good SEO practices proven acceptable in Google’s term. There are many acceptable practices for optimization out there, but you can check these basic considerations:
1. Good SEO is Reader-Friendly
When it comes to readability, the good SEO mantra is: make it easy to the eyes, make it easy to the search engines.User-friendliness is always the first consideration for good SEO.
2. Relevant, Quality and Unique Content is Very Important
Despite the proliferation of volumes of content materials due to automation and spinning, relevant, high quality and unique content is still the king. Lee Odden of Top rank Online marketing blog said that content is the reason why people go to the internet. Content classification has different categories, such as social media, articles, blogs, wikis, videos and audios among others. The more quality, relevant, unique your content is, the more you are favored by Google because big G ultimately places user-experience at the top of its consideration, when giving results to the query pages for users, who are using the search engine. Google will definitely drive visitors to your site if you have relevant, unique and quality contents.
3. Good SEO Always Give Premium to User Experience
Good SEO practice always gives importance to user-experience. Good SEO gives premium to speed, easy navigation and security for its users and visitors. For example, Peter Morville’s User Experience Honeycomb is oftentimes used for website development but the framework can also serve as basis in improving user-experience search engine optimizing. The honeycomb framework enumerates 7 facets of user-experience consideration, including usefulness, usability, desirability, value, credibility, accessibility and find ability.
Not so Good SEO Practices
The strategies below can hurt the rankings of you web page. Staying away from them can put the site into a better position in search results.
1. Not Unique Contents and Using Too Much Keywords
Search engine crawlers will not index duplicate contents because they have no use for non-original articles. If your site contains non-unique texts because you just lifted them somewhere, crawlers will not remember your site because you have nothing new to offer. It is a bad SEO practice to repeat keywords very often to the extent that the text appears gibberish and non-sensical. This practice is double whammy because while it will drive away your readers, this strategy will eventually signal search engine crawlers that your site is trying to manipulate its algorithms. Be contended in putting a few keywords in the opening paragraph, in the title and description and a few in the body of the article.
2. Low Quality Posts and Link Posting
While once considered an effective strategy, guests posting links for your site can sometimes damage your search ranking. Link building strategies like article marketing, joining link directories and buying links for your site, were once effective strategies that could propel your site to Google’s first result page. However, these practices were already considered as shady and Google crawlers frowned upon them. Article marketing using spun texts submitted to article sites, like Ezine Article and other article submission pages,is a lousy strategy. There’s a good chance that Google will detect your unnatural texts from these sites and can punish you severely by deleting you from its search results forever! Joining shady link directories is a sure way highway to the abyss of Google’s search result page.Jon Morrow of smartblogger.com has a very crisp discussion why these tactics can backfire and can only make you a loser in the page-ranking race.
3. Putting Too Many Ads in Front Page and Anchor Texts
You should think twice before putting too many ads in the front page of your site. This overdone attempt to generate revenue from third party ad posting is frowned upon by Google. Trackers and crawlers can detect these “anomalies” and they will accordingly put your site at the bottom of the search result page. Hyper texts are highlighted texts in your site with embedded hyperlinks that when clicked, can bring you automatically to the target site. If you are using too many of these in your site, Google will have the impression that you are trying to trick its algorithms. We all know that Google hates playing games. It will punish your site severely by throwing you into the depths of nowhere, far away from the search result page.
Getting the Right Value for Your Money for Seo Projects
SEO, as an industry may seem like a jungle because there are a lot of conflicting strategies and tips. However, as always, there are many good SEO companies reviews, which could offer valuable insights and strategies best for your needs. These kinds of reviews constantly enable the industry to weed out the rotten tomatoes from the good ones.
Oftentimes, because of lack of understanding how SEO works, business owners just hire amateurs with very minimal track records and knowledge in the art and science of search engine optimization. These breeds of business owners oftentimes relegate web page optimization to web developers and designers. Doing so is like relegating the task of architects to engineers to cut costs.
The competition is fierce in SEO industry that is why it is imperative to only consider the top SEO Companies. Sure enough, this may come costly because your SEO cannot be relegated as an “optional job” or a job that you can readily throw aboard when the boat is sinking. SEO is very important and you need to set aside a considerable amount of resources for it.
How much are you really going to spend for SEO? It depends on your needs. Searchenginewatch.com has compiled some figures for comparison. Rates can be categorized depending on the bulk of work and man hours required, regular monthly, one-time contract, bulk project, and hourly rate. (1) regular monthly service may range from $750 to $5,000 per month; (2 )one-time contracted services at fixed prices may vary for services like content editing or writing from $0.15-$0.50/word, media/content audit for site for $500 to $7,500, link profiling and auditing for $500 to $7,500, and site set-up for social media, which has the highest price range from $500-$3,000; (3) bulk project contracting prices may vary from $1,000 to $30,000; and (4) per hour-based contracting,which prices of consultants may vary from $100 to $300 per hour depending on geographical location.
Any internet marketing manager who is not still convinced that SEO should be given priority, must think twice. The niggard ones who are afraid to spend for effective SEO strategies, will eventually get cheap results, wasting companies’ precious resources. As the popular adage says, you reap what you sow, likewise in SEO, you reap nothing because you sow nothing.
Visit CrowdReviews.com’s list of the best SEO Companies which reviews various consultants to give you the best value for your money in running your SEO campaign.
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