List of subscribers is the very beginning of your email marketing. How to make it as long as possible while focusing on the right target audience? How to choose the right time and content for your first newsletter? How to increase sales and keep your customers excited about your email offers? We show you 5 golden tips – tick them all and get the perfect email marketing list!
1. Keep your sign-up form short
What do you feel when you see a sign-up form full of blanks asking for your full name, birthday, address, gender, occupation etc.? Most likely you are not happy – you might feel bored, cautious or even angry that someone is wasting your time. The sign-up form should not ask too many details – or you may end up with no subscribers at all. Start by asking only the most necessary information – e.g. name and email address. Later you can try to get your subscribers details with specifically designed surveys. Think about your email campaign as building a long-term relationship with your customers. First, you tell about your company and then you let your clients speak about themselves.
2. Honesty is the best policy
When people sign up for your list, make sure you tell them exactly what they will receive. Don’t promise amazing discounts you are not going to offer and don’t bombard people with newsletters if you promised to send just a few special offers per month. This strategy may grow your list a little faster but will not get you far since the unsubscribe rate will be high as well. Be honest with yourself and your customers – and keep them from blocking your email address.
3. Quality over quantity
How do you persuade people to subscribe to your list? It might be tempting to offer them a discount or a freebie. However, you have to be careful to avoid a situation when people only subscribe because of the freebie – and unsubscribe right after they received it. Instead try promoting your newsletter as a means of getting vital information about your products and receiving regular advantages. This should keep your subscriber list alive and kicking.
4. Make a good first impression – and right on time
First impression matters – so make sure to send an attractive first newsletter. It is important to establish a contact with your new subscriber soon – so don’t wait for your list to grow into thousands. If you wait too long, new subscribers might lose their enthusiasm or even forget they subscribed. And there goes your email into the spam folder!
5. Send the right content to the right people
Research your target audience and find out what they want to receive. You want to build a loyal subscriber list of people who are inclined to open the emails you send. There is no universal content so you should focus on those who really could be interested in your offer. Make them love your content and look forward to receiving your newsletter!
If you still have questions, signup with Mailigen and our success managers will get back to you shortly!
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