Digital marketing has come to a point of more advancement due to tough competition among personalities and businesses. Top social media marketing companies are even becoming as prominent as other digital marketing experts. Apparently, one of the trends to watch out today is social media marketing. Having a social savvy business is proven to gain you more loyal customers, more organic traffic, and higher possibilities of returns.
Social media presence is a must today, especially now that just by analyzing how many people are on the platforms, you can already foresee how much audience you could cover. One good example of such is Facebook with over a billion users worldwide. Moreover, Twitter is also racing with the giants with 320 million users.
Top Benefits of Social Media Marketing to Entrepreneurs
Hiring a social media marketing company will provide your business many benefits to expect. Primarily, by having a social media marketing company profile, you could easily increase your business recognition. You can increase the visibility of your business to potential clients in as short of weeks. Having a broad audience will help you engage with more people. By getting those likes to your profile, you can already start building a community of loyal customers. Posting regularly will keep your customers fed with the content they need. According to African Statistical Knowledge Network, more than 91% of social media marketers have increased their exposure by simply investing a few hours weekly. From this statistics, you can guarantee that social media can indeed work in branding your business.
Social media marketing company business plan will enable you not just to gain more customers, but loyal ones, which are more valuable. The connection between you and your clients that is maintained for a long time guarantees long term returns as well. Convince&Convert study supported this fact and showed that as much as 66% of Americans, 18 to 24 years old, are more loyal to companies they follow on social media. It was reported that as age declines, social media loyalty falls as well.
Building presence on social media platforms will give you more opportunities to convert leads. The more you encourage the audience to try your products or services, the higher your chances of getting returns or sales. If you update regularly, you will also have consistent means of getting website traffic, which could lead to conversion. Did you know that social media providers a 100% higher lead-to-close rate compared to outbound marketing? This has been proven by search engine optimization statistics.
Reviews of social media marketing companies usually become highly commendable when there is good interaction with customers, and you can achieve that with social media. Social media platforms enable you to communicate with customers whenever they comment or suggest on a certain product or service of you. Other than that, making your product or service one of the most talked about topics on social media gives your business a higher chance to be visible. Just analyzing how a Facebook post becomes popular due to a large number of likes, comments, and shares, you will already have an idea of how a popular post could lead to conversion.
Your website will benefit from social media marketing through inbound traffic. Links from social media platforms are considered high quality by search engines most of the time. The more you let users be lead back to your website, the higher your traffic will be.
The most important benefit social media marketing may offer is the cheap price of gaining customers. Even small businesses use social media to gain presence online. Constant Contact’s Small Business Attitudes & Outlook Survey in 2011 showed that 65% of businesses report social media marketing as a complementary form of marketing. Out of 1,972 organizations, as much as 81% are using social media. Top platforms used are Facebook and Twitter.
Most Powerful Social Media Platforms and Their Marketing Influence
Social media marketing company prices would depend on what platform or platforms they are going to utilize for marketing. There is a great number of social media sites today, which could give you better traffic, larger audience, and better grasp of possible conversions. The more users there are, the more possibilities for your business.
Facebook is termed as the biggest social media site. With over 1.59 billion users, it could help your business gain recognition and presence online efficiently. Other than that, as much as a million small and medium-sized businesses are engaged into Facebook for marketing. Besides the feature of posting written content, images, videos, and links among others, the social media platform is now popular for its Live feature. Unlimited streaming is now available on Facebook. You can reach audience available at a certain moment to campaign your products and services. Facebook Live made advertisement more interesting and interactive.
Twitter stands on the second spot among most powerful social media platforms. It is a real-time, easy to use, and interactive platform all at the same time. Despite its 140-character limit for posting, it became one of the most effective business means for advertisement. By using short yet catchy Tweets, you can easily engage your users to read your content. As of today, more multimedia content can already be posted along with Tweets.
LinkedIn will always remain as the best for professional networking. Although you might as well get professionally connected using Facebook and Twitter, LinkedIn is touted greater in displaying businesses and introducing local professionals. At present, it has over 400 million users. Having a LinkedIn profile gives your brand a more professional recognition. It can even provide your small business opportunity for expansion with potential investors online.
Google+ may have experience downfalls in the past and criticisms for being almost similar to Faceboook, but remains an effective platform for marketing. The new Google+ is now simpler and provides a consistent experience to users. As of December 2015, Google+ has 418 million users.
YouTube is what you need if you want to incorporate videos to your blog posts or articles. It has always been declared as most popular video-based social media website. Just imagine a whooping billion visitors every month. Although it is owned by Google, it is still considered a separate platform.
Social Media Tools for Faster and Easier Marketing Activities
Analyzing social media marketing company reviews includes the need to know what tools they use to optimize your content and promote your brand. There are different valuable tools you can use for SMM, either through self-learning or with assistance from experts.
If you have Google Analytics account, you may use Quill Engage in order to get a report on your weekly performance. It simplifies website reports, which is comprised of bounce rate, KPIs, traffic, and page views among others. You may even customize the report if you prefer to.
Buffer is another popular tool to make your engagement across social media networks more effectual. It is described as a user-friendly tool that will help you share any content on Facebook, Twitter, LinkedIn, and Google+ based on the optimal schedule to reach your audience. It has an extension named BulkBuffer, which from the name itself shows that it will upload items in bulk. The extension is best for your weekly scheduled posting.
Post Planner is a tool that does not focus on publishing regularly, but on engaging your audience better. It improves engagement and reach, which will help you build more traffic through increased Facebook, Twitter, and Pinterest clicks. It claims that it can get you 650% more engagement than other tools.
Tweetdeck is a customized tool for Twitter, but is also integrated into building engagement with other social media platforms. It offers up-to-date tracking of your tweets for better audience reach through cross posting.
Bundle Post is an alternative to Tweetdeck. The advanced tool can help you generate unique posts for as long as five days. Unique posts will come from up to 100 valuable and trusted sources with the right hashtags. Bundle Post’s purpose is to improve your social media presence fast with relevant content.
Disqus is a faster way to manage the comments you receive from your posts and shares. Remember, engagement is everything. It supports desktop and mobile browsing. Other than that, it can help moderate your comments through removing and preventing spams, filtering words, and tracking reputation of commenter.
There are various tools for social media marketing that could ease the efforts you exert. However, it is not as simple as using the tool to engage people. It takes careful learning and analysis. If you are opting for faster results, it is best that you look for social media marketing company name ideas. Companies set for social media marketing use different tools all at the same time. They utilize as many as tools they can to keep your traffic flowing. Having an expert’s guidance is much more preferable if you seek for faster results.
Automated support will make your SMM easier. With tons of options for social media support, it is best to stick with the best and trusted. CrowdReviews.com provides unbiased reviews of social media marketing companies that can keep you assisted for better social engagement and boosted traffic.
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