Social Media Marketing
Published October 29th, 2016 by

Social Media Marketing: The Key to the Success of Your Business

Social Media Marketing: The Key to the Success of Your Business

Social media marketing is the process of getting attention or traffic through the use of social media sites. It is also a type of internet marketing that makes use of social media networks to accomplish branding goals and marketing communication. It covers sharing activities such as images, videos, content and paid social media advertising for the purpose of marketing.

Different social media sites offer a variety of social actions. For instance, Facebook is a social networking site that lets you share photos, events, updates and other activities. On the other hand, Twitter is designed for sharing shorter updates and messages with others up to 140 characters only.

Social media allows access to new content and important news. It is also helpful in link building that supports search engine optimization. There are a lot of people who utilize social media sites to find specific content. Content and social media marketing will help you increase your customer base and the number of your target audience.

Venturing into social media marketing is quite challenging especially if you do not have any previous experience. It is important to understand the fundamentals of social media marketing. To build an online presence, it is important to increase the quality of your entry points. This will help you serve your customers better and build your brand’s reputation.

Listed below are key tips to help your business establish its online reputation. With this guide below, you will be able to develop a social media marketing plan of your own.

Listen to Your Audience

With social media marketing, the technique is listen more and talk less. You must read your customer base’s content online to know what they are talking about. Also try to join their discussions so that you will learn what things are important to them. This will help you spark conversations and create content that will be valuable to them and your business as well.

It is always better to focus on one social media marketing strategy than being a jack-of-all-trades. Specializing on one social media strategy has a better chance of succeeding than having several strategies. You can’t be all things to all people.

Do not ignore people who try to reach out to you online. Successful businesses build relationships online. Always remember to acknowledge those who try to reach out to you. Remember that publishing content alone is not enough, you should also participate in conversations too. Online followers may un-follow you when they don’t feel your presence that much.

It is also important that you spend time on social media to share and talk about content published by other people especially your audience and followers. This will increase the chances of them sharing your content too. It all boils down to the law of reciprocation.

Provide Quality Content

It is always better to have a thousand number of people to share, talk and read about your content than ten thousand connections who will just disappear overtime. You can’t just spend your time on social media focusing on how to promote your services and products. This will cause your followers to stop listening to you. You should always add value to the content that you publish.

It is also important to focus on developing your relationship with influencers online.  Regularly spend time with them because they are quality audiences that may be interested in your services and products. If they find your content interesting or useful, they may share your content leading to a new audience. These people are a reliable source of word-of-mouth- marketing that is useful for your business.

When other people share your content, it also gives way to new entry points. Meaning, your content is more likely to be found in search engines. There is more potential for clients to find your business online.

Goals and Plans

Always consider your business’ goals before you create a social media campaign. You’ll end up lost in the world of online marketing if you have no social strategy. Take time to brainstorm about your strategies. Think about what you really want to achieve and how you want to achieve it. Research on where to find your target audience and what kind of message you want to send to them.

Goals such as increase web traffic, build conversions and raise brand awareness should be incorporated into your marketing plan. It is important that you create an identity and positive association for your brand. You should also improve interaction and communication with your target audience. Establishing goals will help you measure your return of investment (ROI).

Know Each Platform

It is important to familiarize yourself with the different social media platforms where people spend their time on whenever they are online. Facebook is a widely used platform that allows you to create a business fan page. It is vital to pay attention to what layout you will be choosing since visual component is one of the key aspects in this social networking site. Just stick to a friendly and light tone when posting your content.

Google+ offers almost the same features as Facebook. You can also upload links, videos, and photos. This platform allows you to join circles which are smaller groups that you can share information exclusively for the group. A feature called Hangouts allows you to chat and engage in video conferences. Google+ also has Communities that lets you listen to input and feedback by fans.

There are also platforms that are image-centered like Pinterest. It allows small entrepreneurs to showcase their products and develop the personality of their brands thru pinboards.

Twitter is a microblogging platform where you follow people and people follow you as well. Posts that you share are called tweets. Tweets are only up to 140 characters. This platform also lets you retweet a post. It also allows you to interact with other people thru mentions. Twitter is a tool that focuses on communication and dialogue.

If you are looking for professional looking sites, there is LinkedIn. This platform is a great venue if you are in search of like-minded people or individuals in the same industry as yours. It allows you to encourage your clients or customers to recommend your brand. This makes your business more credible for potential clients. LinkedIn has a section for Questions. This helps provide answers for inquiries so you will know which brands can be trusted.

YouTube is the most utilized tool for video content. When used the right way, this can be a powerful tool for social media marketing. Most successful businesses online use this platform to share “how-to” videos. Don’t underestimate the power of a creative and easy to understand instructional video.

Checking-in into locations are also a thing nowadays. A well-known platform that allows this feature is Foursquare. Location based social media tools offer rewards, incentives and special discounts once a user “checks-in”. You only have to register and download the app on your mobile phone. It also lets you leave reviews about your experience with a certain product or service.

Although most social media platforms are free, there are also paid advertising and marketing on social media. However, there are businesses that aren’t familiar with this. If you don’t know where to look, you might end up wasting money. You have to learn the ins and outs paid advertising as well as the key social media platforms mentioned above.

Social media marketing not only helps businesses bring traffic to their pages, it also serves as a venue to learn and understand your target audiences. You are also learning while promoting a fun and casual atmosphere for users to get to know your products and services. There are different approaches for different services. Research on what is perfectly suited for your brand.

Success on social media does not happen overnight. It involves a long-term commitment to for a brand to establish its reputation and achieve your desired results. Social media enables small businesses to reach out to more customers. Make sure to let customers feel your social media presence. Having a good social media marketing strategy will surely bring success to your business.

Focus first on a powerful advertising platform like Facebook. If you can master this platform, it will surely drive your business forward. Learn how to create effective content that will help you generate leads. You can also hire social media experts if you have extra money to spend. They have a highly-skilled team that can cater to your social media marketing needs.

Social media marketing sites should be handled differently. So make sure that you hire a social media marketing agency that are tailored exactly to your brand’s needs. Before deciding on which marketing agency you should pick, it is important to do your research first. There are a lot of agencies out there and it’s easy to get lost into the choices.

Do you want to hire a company that offers the best agencies for social media marketing? Go to and read our reviews of social media marketing agencies.

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