Although email marketing is as old as the hills, it’s still one of the most productive ways of acquiring new leads and customers. Small businesses all around the world have a lot to benefit from using email marketing as a way of landing more clients. In spite of that, many business owners are still missing out on this opportunity thinking that email marketing is inefficient and outdated. Well, they couldn’t be more wrong.
Whether you’re running a service website, a blog or selling products online, email marketing has so much to offer if you know how to use it. Here’s why you should be using email marketing to grow your small business:
Communicate with your current customers and stay top-of-mind
Email marketing isn’t just used because it’s easy to send an email. It’s also one of the most effective ways of keeping your customers informed about your business, and at the same time reminding them of you — staying on top of their mind. Staying top-of-mind is crucial, because by maintaining regular contact they will be more likely to buy from you, rather than from someone they have never heard from. By communicating with your prospects or current clients you are strengthening your relationship with them and building trust.
Reach out to mobile users as well
Mobile technology is gaining more and more momentum. To put things into perspective, according to Litmus “Email Analytics”, 55% of emails are opened on a mobile device. (Source: http://www.emailmonday.com/mobile-email-usage-statistics ) That trend is only going to rise. That being said, doing email marketing is a great opportunity to reach out to mobile users as well.
Build credibility and boost sales
People tend to buy from businesses they know and trust. By using email marketing you can build credibility by keeping them informed about the latest trends and sharing relevant and useful content. When people are interested in what you share, they will be much more likely to buy from you.
Email marketing gives you the results you can measure, and based on those results you can see what works best and what needs some improvement. The data give you the ability to get to know your target audience better, and tailor your messages accordingly.
Integration with CRM
To make the communication even smoother, you need to unite your email marketing efforts with your CRM. Your CRM should be in harmony with your email marketing if you are aiming for optimum results. CRM allows for data integrity as well as targeted marketing so that no lead slips through the cracks.
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