As a common definition, search engines are internet-based programs that search and identify contents stored in a wide array of databases as queried by users. The results are then displayed on a page called Search Result Page of SERP. People usually use search engines to find contents, services and products on the World Wide Web.
Search Engines and Search Engine Optimization
Search Engine Optimization (SEO), as defined by Google’s Search Engine Optimization Starter Guide that was published in 2008, is a process of increasing the chance of exposure or visibility of a website to appear in the first page of SERP. As a rule, if the site has high page rank, it will likely to appear in the result page as queried by users who uses specific keywords. This is called “natural” or “organic” search because websites do not pay to be get displayed in the SERP. High visibility is equated to a higher web traffic that can bring more prospective site clients. Although, some researchers argued that the emergence of SEO as tool for websites could increase search engine spamming, search engines giants have coped up with these shady practices. Today, they could readily detect dubious codes which were written to trick their algorithms. Search engines heavily punish shady SEO practices. Providers of SEO services are aware of the harsh punishment for dubious practices for websites that is why they are all wary in executing their strategies.
Why Online Start-up Enterprise Needs Optimization
Words and combination of words that users put in the search box are called search queries. Websites uses these cues to optimize their searchability. With the right combination of key words, search queries could make or break start-up business with online platforms. It is a common knowledge that targeted traffic is one of the most effective ways of online marketing which can provide revenue, exposure and visibility. Running effective SEO strategies is considered the most optimal marketing approach compared to other traditional promotions plan.
Traffic in the World Wide Web is mainly driven by Google, Yahoo! and Bing among others. Google controls a large portion in terms of number of users. That is why companies are racing towards optimization with preference to search algorithms of Google. Although social media like Facebook and Twitter can also generate web traffic, search engines are considered as major channels because they can tailor search queries specifically to the users’ needs. Search engines does not discriminate whether your site offers contents only, information, goods or services, when they sees you fit for the user’s query, it will bring your site in the first page result.
The algorithms of search engines are built smart. They are designed to return relevant query results for user’s satisfaction. Brilliant as they may seem, search engines need help and with SEO, they can bring thousands online users to websites. And because these engines are always working to improve its crawling algorithms, wrong and shady SEO strategies can bring your website to last page of search query results, literally buried below the sea of massive online enterprise.
The World Wide Web has become too competitive that is why most companies decided to commit to search engine optimization to increase their competitive edge. Not to mention that SEO can bring your content to places where search engines can readily access them, it can also level up the online user’s satisfaction of online users who visit your site. The tough competition prompts most companies to hire top SEO services available in the market.
What to Consider in Running SEO for Start-up Companies
So you decided to start a business for a change. You’re probably tired of the rat race. You probably have a great product idea, some finances to jumpstart a new milestone. You are probably researching how search engine optimization could help you start in the right direction that is why you are reading this article. You are probably looking for SEO service reviews pages to equip yourself a good grasp of SEO for your start-up. Ready with your business model, below the considerations for you SEO campaign in your start-up endeavor.
1. Formulate Your Concept and Determine Your Keywords
Start with the basic step by determining what market niche you want to get involved with. The niche will tell you what behavior of customers you want to tap to. Knowing your concepts and keywords goes beyond keyword research. Variables like content, people, functionality and data among others are important considerations you may want consider. To elaborate, let’s say you want to start a new business on computer and gadgets, consider the keywords you associated with your products and the customers you are targeting. For example, if you want to target the millennial, draw a concept map and the keywords associated with it. These keywords may become handy when you needed strategic shift or in ramping up your SEO campaign.
2. Before Deploying, Make Your Site Technically Flawless
Technically, SEO has two considerations. First, it works best in unique content readable both by search engine crawlers and by humans. Second, your site code has to be search engine friendly. If you are using ready-made or “pre fabricated” pages like the themes provided by WordPress, content management will not be a difficult in setting your start-up. Commercial platforms have plug-ins for SEO which making the technicalities of page coding a little bit easier. Putting site maps as part of your systematic content management is also vital. Google has a way of validating your site map and there are available tools they provide online.
Datasets that are open, data feeds or APIs are seldom considered by start-ups but looking at the trend in SEO technicalities, these elements could be tapped for the use of third party developers. It is worth considering creating APIs to make your content or catalogue to reach wider area as possible.
3. Make Your Metadata Descriptions in Order Before Deploying
Elements like social media profiles, images, website pages, videos, listings, reviews, PDFs are considered discreet but should get optimized on-page. By optimizing these discreet pages, you get to pinpoint the exact keywords and phrases and put them in the right position whether in the description, body subtitles or in titles. Metadata schemes like Twitter Card, Schema.org and Google-specific metadata are among the emerging ones that are being widely used by successful sites today. The acceptable strategy is by writing these metadata in your template wherever appropriate where they can easily pull the correct attributes from your database. Before deploying, make sure that every page and content is optimized which means each metadata is written correctly.
4. Make Your Site Mobile Friendly and Locally Relevant
Geolocation is one of the latest developments which search engines engineers introduced recently. This means that search results are oftentimes localized to make it relevant to the users. Geolocating works best in mobile devices which means to say, creating your site mobile friendly is optimal for search engines. Make your business locally relevant by creating geo-optimized pages and profiles.
5. Empower Your Publishers and Writers on Effective Linking and SEO
If you are not going to hire a steady SEO consultant, you should make sure at least that your writers and editors are well versed in SEO. Give them the training for them to have a good grasp of keyword targeting and the dynamics of content metrics. Push them to make content marketing rather than creating contents. Their works could be ideally published in LinkedIn or Google+ and other social media platforms. Introduce to them performance-based bonus, that is if they get volumes of inbound link, they get rewards for job well done.
6. Allocate Resource for Full time Personnel for SEO Promotion
Perhaps you have already a good roadmap of what’s going to happen to your start-up. However, as mentioned earlier, SEO has become a very competitive arena. This means to say that your SEO drive needs a sizeable amount of resources for you to maintain. Hire someone for your company to run for your SEO campaign. Your SEO personnel should not be your writer, your analyst or your web developer. They are of different breed of professional which requires no less than about of resources you spend for your other employees. You need someone who understands how SEO work and make sure you got your metrics right to measure performance. If you are the start-up owner, you don’t have enough time to handle this job.
Hiring the SEO Companies for the Right Amount of Money
Okay, you do not have the technical capacity to execute a good SEO campaign strategy that is why you need to hire a consultant that is relatively been in the field and knows what to do. Remember that the field is very competitive and all companies you approach will give you their best foot forward. In order to find a good consultant match for your needs, you may consider the following points.
- Determine what you need.
- Read case studies and other references.
- Ask the firm about their success and failures.
- Do not settle for one, get other firms to quote and ask their success stories as well as their biggest blunders.
Remember, you should not announce that you are also talking and negotiating to other providers of SEO services.
Check this unbiased, transparent and user-generated review of Top SEO services at CrowdReviews.com to get a better perspective on the services that suits for your start-up needs.
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