Isn’t it a nightmare if you are on the verge of launching a newly redesigned website and customers are returning back from the website to other option. Hours are spent working on each and every small details before launching the website. The big day arrives, and you give the green light to launch the redesigned website.
Suddenly, you have realized that the site is not optimized and one crucial element is forgotten that is SEO Best Practices. It will prove to be the second nightmare. After website redesign also, optimization with SEO services is very important.
Avoid These Mistakes In Website Optimization
Unoptimized Images
Attractive images must be on the landing pages that helps to make the site visually appealing. Avoid doing mistakes in optimizing the website images or mistake in the page loading speed that will let the customer exit before viewing any content or element on the site. Using the flash elements also can cause huge problems for SEO and will not allow the mobile users to view the site from any devices. Today’s internet savvy customers are more impatient waiting for pages to load and if the site will not load in three seconds then the visitors will exit the site.
Never Neglect To Migrate Content
A successful and attractive website incorporates informative content on every page, that is specially designed to hit the targeted audience. It includes alt text on the images, metadata that gives more detailed information. A redesigned site gives many opportunities to update the content form the old site but it is of vital importance to transfer the content that is already tied to your strong organic search traffic.
Search Engines Are Blocked To Crawl The Website
If mistake is done in the early planning stages then the site launch goes bad. When the sites are moved from the staging area to the live servers then the search engines are not allowed to crawl the site. Robots.txt is used to block the search engine crawls when the site was in the development stage but was mistakenly forgotten to update when the site went to live on the Web. Or maybe put firewalls in place that are blocking site crawlers.
Website Is Not Mobile Friendly
The website must be mobile optimized for the mobile users. If the site is not mobile-friendly then it will impact the visibility, ranking, and user experience. The site must look and serve the same purpose irrespective of any device or location.
When the website is redesigned with a new look but optimization is forgotten then you will do something harmful to the website that will destroy the organic rankings and traffic. Website redesign without SEO Optimization, then things like bad content and different URL for every web page redirecting to the old website can affect the SERP rankings.
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