Social Media Marketing
Published October 27th, 2016 by

Revamp Your Marketing Campaigns With Social Media Management Tools

Revamp Your Marketing Campaigns With Social Media Management Tools

As platforms become increasingly diversified, it isn’t easy to engage a consumer in a single marketing strategy. There are many ways of doing traditional and modern marketing, and you cannot just drop one in favor of the trend. Your to-do list just keeps on growing, and it is increasingly difficult to stay on top of everything.

Social media is one of the most popular platforms that people use today. It aims at building relationships by sharing content – both personal and informative – to establish a community with common interests. Social media networks span across the world – bypassing geographical boundaries – making it an effective method of connecting people of different cultures and backgrounds.

How Social Media Influence Marketing

Over the years, we saw how social media expanded – from a platform where friends and family connect and share their lives to a bustling network of marketing activities that engages consumers to incorporate a certain product or service to their social lives.

According to the WeAreSocial’s “Digital in 2016” report, using the GlobalWebIndex’s data, social media users are now spending more time on social media networks. The Philippines, a country of Southeast Asia, leads the figures, with an average of 3.7 hours of social media engagement time in the last quarter of 2015. This is followed closely by Brazil and Mexico, with averages of 3.3 and 3.2 hours, respectively. This goes to show how social media engagement becomes ingrained in our daily living.

So How Does This Translate to Marketing Opportunities?

Social media opened doors for businesses to increase their brand visibility by penetrating a consumer-saturated platform. Recent studies show how the social media have influenced the buying behavior of consumers. Our peers’ and family’s recommendations now weigh more than what we see on tv commercials. The way the social network is amplifying brands fueled the impact of social media on the consumers.

Businesses can now use the social media to heighten its online presence by incorporating it into its marketing strategies. It introduced a new way for companies and its customers to strengthen its relationship through open communication. Consumers can tell their expectations to meet about a product or service, and businesses can test the waters and see how their clients will react even before they launch their ventures. The social media encouraged a platform where consumers can freely express what they need, what they want, and how they can be engaged; and businesses can learn so much insight about how to improve and what innovations will be driving them the revenues they aim.

Learning the basics of social media management and marketing solutions can help you maximize the benefits of social media to your business.

Social Media Marketing Solutions

One of the most valuable marketing solutions that social media brought is improved communication. Communication is vital for businesses to better understand what their customers want and when they need it. It also enables them to give immediate action to disputes and complaints and be more effective with their customer services.

Here are the ways on how social media improve a business’ marketing communication with their customers, and what are social media management tools according to these functions:

  1. Establish a Way for Two-Way Communication to Commence

Traditional advertisements can only provide a one-way communication – a business towards its target audience. It is difficult for businesses to gauge the effectiveness of their marketing campaigns, which is only measured through sales and revenues.

Online marketing strategies, like the use of social media, enabled businesses to provide a means for two-way communication, so businesses can conduct its marketing strategies and see how customers react to it almost immediately. It encourages customers to freely express their feedback and ratings of the product or service they availed through online reviews.

Customers can also raise their questions, concerns, and complaints directly or indirectly in the social media, and businesses can easily see this for them to immediately respond and take action.

Two-way communication is also important in building a healthy customer relationship by establishing a continuous exchange of insights and new ideas for innovation. With an ever-changing market, it is easier for customers to divert their attention to newer brands that engage them. But with continuous innovation on the part of the business, it can encourage their present customers to stay loyal to the brand.

  1. A Chance for Small Businesses to Compete With Established Brands

The social media can provide a platform for bigger marketing exposure without the need for a huge investment or the use of sophisticated tools. It enables smaller businesses to reach a broader audience by creating shareable content and engaging campaigns that will stir the interest of their audiences. Consumers can easily spot interesting elements in a marketing campaign worthy to be shared online.

The social media is like a fortified “word-of-mouth” campaign. This mature marketing strategy continues to be effective even with the advent of technology, especially now that consumers are getting more personalized services. The social networks are influencing the buying decisions of consumers, and by making your business circulate here, you can leverage with your competitors.

The social media platforms give equal opportunities for both small and big businesses to engage the same broad audience. Everything will just boil down to creativity and ingenuity of campaigns, which must incorporate a personalized and targeted approach in order to engage more audiences.

  1. Lower Marketing Campaign Expenditure

Conducting a social media marketing campaign is significantly lower in cost than traditional marketing campaigns like TV, radio, and print ads. Although conventional marketing campaigns remain effective with other types of audiences and therefore must not be omitted, digital marketing is said to be driving more revenues if incorporated with traditional strategies. The social media is a way of promoting a product and other marketing campaigns simultaneously without an additional high investment.

  1. Business Intelligence and Analytics

Nowadays, digital marketing strategies, which include social media, are infused with business intelligence that allows businesses to have a better understanding of the data they get out of their campaigns. Analytics turn these data into metrics, which makes it easier to measure the performance of these campaigns. It can also recover useful information about areas to improve, the strategies or elements that drive the most conversions and revenues, and trends that are essential for future innovation.

The benefits of social media make it easier for people to communicate, share, and collaborate. As the social media expands to more consumers, the more it becomes more challenging with the way it is used as a marketing platform. Now, there are more types of social media networks to engage in, with the need to continuously update and monitor. Social media is now a solid marketing arm that needs an equally robust management strategy.

Social Media Management Strategies and Tools

The social media has opened a huge opportunity for businesses to penetrate the online market. Not only does it brings a business’ web presence on a higher level but it also lets consumers take part in improving its products and service through their reviews, feedbacks, and suggestions. The benefits of social media are undeniable when it comes to business visibility online and in promoting the brand to a broader audience.

While social media has its significant advantages, one must be careful in using it as a marketing strategy. It is crucial that you provide your customers a transparent communication platform that gratifies their need of modern consumers for immediate attention to their complaints and concerns. You should also be open to both positive and negative feedbacks and respond with respect. The saying “the customer is always right” still applies to the modern market, and your response should apply such, without compromising the credibility of your business.

The social media comprise a variety of platforms with Facebook, Instagram, LinkedIn, and Twitter as the most popular ones. Even the mere mention of these four platforms made it more challenging for businesses to manage more than social media account, especially on how to respond to numerous comments and feedbacks that the accounts receive every day. It is also a must to update all social media account information to have an aligned company information across all channels.

Here are some of the important things to consider in implementing a strong social media management:

  1. You Should Be Able to Clearly Define Your Goals. This is important to implement strategies that align with specific objectives that will drive you in reaching your goals. Is it for online visibility? Is it increased sales? Is it to boost other marketing campaigns?
  1. Incorporate Analytics Tools to Have a Better Grasp of the Information, Insights, and Opportunities That Your Social Media Data Is Bringing the Business. This is important to maximize the benefits of social media to your marketing campaigns by applying customer feedbacks in your product or business improvements. It can also improve ROI by knowing what campaigns perform best in driving conversions and revenues.
  1. Tailor the Message You Want to Impart to Your Audience. You can achieve this by sharing quality content that not only informs but also helps a consumer with a specific need that is relevant to your product or services. Create content that is worthy to be shared and can easily circulate in the social networks because of the value of the message it imparts. Make it more interesting by incorporating a heart warming message and multimedia elements like images and videos. Share this content across all your social media marketing channels to reach different types of audiences.
  1. Optimize Your Content With SEO Tools and Strategies to Enhance Further Your Visibility Online. Make sure that you apply these to all social media channels that you use and that you monitor its results continuously through the use of management tools.
  1. Have a Separate Management Team to Give the Right Focus to Your Social Media Marketing Campaigns. A social media manager’s job is becoming increasingly important as the competition tightens online. It helps to have a dedicated team to constantly improve your social media and digital marketing engagements.

And most importantly, the best social media management tools are very helpful in increasing the efficiency and productivity of the team in accomplishing their tasks. It automates repetitive processes and can gather as many data to analyze and apply to other important business decision making.

Employ the right social media management tool for your needs. Check the reviews of social media management tools from to gain insights on what features to look for in a top social media management software.

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