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Published November 22nd, 2016 by

Pros & Cons Of Using Reputation Management Software

The online reputation of a business is crucial because it can literally make or break the establishment. One bad comment about unsanitary conditions, poor customer service, dishonesty or something similar can cause a business to lose thousands of customers without even having a chance to impress them. People base their business dealings on Internet reviews a lot of the time. Prospects are likely to shun a business because of a bad review or comment. Many modern businesses try to prevent that from happening by implementing reputation management strategies. Reputation management strategies are processes in which businesses partake to clear their names of any “dirt” that may exist on the Internet. Some businesses hire companies to do this work while others are content with using reputation management software.
About Reputation Management Software

The difference between hiring a reputation management company and ordering software is that the software takes the brunt of the work. Positives and negatives exist to that concept. Reputation management software usually comes with features such as performance tracking, review management, one-click promotion buttons, consumer complaint analysis, 24-hour monitoring and feedback management. The idea of reputation management software is that it can constantly comb the Internet for information about the business and quickly resolve the problem.
Benefits of Using RMS Products

Many benefits exist as to why a company would want to use reputation management software. The main benefit is that the software can keep the company’s reputation from going into the pits fast. Sour customers affect many businesses severely, but they do not realize it because they don’t check the Internet for venomous commentary. The software can act as the “poison scout” or “poison control center” and find anything that is not glowing praise for the business. Another benefit of using the reputation management software is that the company can save money. It can make a small investment to purchase RMS products instead of having to hire several people to work long hours looking for negative information online.
Visual performance reporting is another great reason for a business to get the software. The business can use analytical tools to see where its reputation is with the customers. The ability to see the performance empowers the business greatly. It puts the owner in the driver’s seat so that he or she can appropriate effective tactical changes. Finally, a myriad of additional features is available in addition to the ones that were already stated. Some of those features are features such as:
Text message reviews
Online review analysis and management
Review generation

Challenges and Limitations of RMS Products

RMS products do have some drawbacks and cons to them that a prospect may want to consider before getting involved. One such con is that the user will have to learn how to use the software. The learning curve may not be that easy for a business owner who is not tech savvy. Hiring live specialists may be more beneficial to the company in that situation. Another downside of using reputation management software is that the personal touch element may be severely deprived. It is sometimes best to fight an angry human comment with a human response rather than a mechanical one. Furthermore, all software is subject to glitches. A glitchy response could end up making a situation worse than it was before, whereas a calm and collected RM worker may be able to diffuse the same situation a little better. The user should ensure that he or she purchases a package that has a safety net such as a 30-day money-back guarantee or a trial offer that provides a fair amount of time to examine the product.
Pros & Cons of using Reputation Management Software: Conclusion

Reputation management software can be amazing for a business that needs to get a handle on its time management. It can work miracles for the non-savvy business owners, as well. It is worth it to try the product and see how it operates. Some of the best software programs have been able increase website presence ranking on Google significantly. Google rank is the number one reason to buy reputation management software because it is difficult–if not impossible–to survive on the Internet today without a Google presence.

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