The post-modern era has evolved different public relations strategies in the sense that millennials do not subscribe to the old style because they are not that glued to print media as people were in the past. These days, to get going or achieve efficiency in Public Relations, there are changes you need to add.
These modifications will bring in sophistications to your public relations strategies, making it become unambiguous for the immediate environment to decipher your cravings.
Do you plan growing your business through Public relations but you do not know how to due to the digital age or the evolving growth means that the world witnesses day by day? You are a startup doing public relations unprofessional? You have little budget to spend on public relations? If you have been doing public relation in the old way, then you are doing it wrong.
However, you are not the only person doing it wrong, uncountable numbers of firms suffered same.
To cushion the effect of poor public relations, here are few techniques you need to grow your business in this digital age.
#1. Leverage Connections With Bloggers
When you intend growing your platform or you aim giving your business a wide reach, it is important you network with bloggers to get your business across to millions of people. I have offered this advice on several occasions to startups who needed to spread what they do. Some blogs needs contents. That may be the reason they cannot resist your article when you send one to them.
• How do you send in your contents to bloggers?
Make sure your content is unique, else bloggers won’t take it from you. Bloggers are not taking copied or existent contents because of search engine penalty. If after days your article is not published, send in a reminder mail to ask why your article has not been published. I have used this means and I can assure it is king.
• Write As Many Unique Articles As Possible
When you have identified few bloggers, get someone who can write unique articles for you. Tell same story in different style and send to them. Be rest assured that your platform will reach more users than you think.
• Convincing Article is Key
It is not about unique articles alone, it also has to do with convincing contents. With this, readers will turn to potential buyers of your products.
#2 Online Press Releases Are Awesome
If you don’t release press statements, you may find it hard to get in touch with customers.
• How do you release Press Statements?
Press releases are good for startups. I enjoin you start sending for many reasons. It grows your online presence, and builds people’s trust in you.
Take for example, a health company can decide to release statements that enlighten people in case of a disease outbreak or health issues. This does not need to be feautured in prints alone, you can feature it on online blogs and other social platforms. The idea will instils your always-caring attitude in people’s mind. Note that NGO and human right activists make use of this idea very frequently. It is good if startups can do it like them.
• Transcribe Meetings To Press Releases
At least in every week, you should write a press statement. If you are short of what to write, transcribe your executive meeting and make it available for your customers to read and digest. This idea works perfectly.
• Where Do You Publish It
You can publish on online free or paid press release platforms, or hire the service of a press release distribution company. Here is a list of some distribution platforms you can leverage.
#3. HARO
Before joining HARO, be sure you are a specialist with answers to some problems reporters ask on the platform. HARO is a comprehensive database of source demanded by writers and reporters for stories that readers cannot look down on.
Register on this platform to get mentions and coverage from reporters from topnotch sites.
#5 Social Platforms Are Best For PR
You need social media for good public relations. Make your social posts engaging and professionally managed. Use Twitter and Linkedin, and connect with people on Facebook and Instagram using necessary piece of information as a bait to get your customers’ attention.
21st century public relations is not about featuring in Newspapers and high-ranked magazines alone, it involves doing it right.
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