Many companies turn to PR for help when it comes to managing brand reputation. After all, today’s customers are more empowered, informed, and cynical than ever before. This means that modern firms need to work harder to maintain stronger relationships with their loyal clients. However, PR isn’t just a tool that companies use to avoid marketing disasters.
Litigation public relations or PR for court cases is a way that individuals and companies can maintain their reputation during a legal dispute or process. It’s safe to say that no matter why a brand appears in court, their interaction with the law is sure to have an impact on their long-term reputation. Because of this, it’s crucial to make sure that PR solutions are in place to protect the client’s reputation when they finish their case.
Understanding Public Relations in Litigation
The demand for PR companies with expertise in dealing with litigation has increased as the media coverage of court cases surrounding companies and personal brands have increased. Today, the parties in a lawsuit need to make sure that they can protect their reputations after going into a court battle. Negative publicity around a corporation can damage the firm’s corporation in a way that makes it impossible to regain customers and profits quickly.
Sometimes, the right PR strategy during a court case can even help to influence the opinion of the judge or jury. After all, the more the legal team sees the media surrounding a company or individual, the more likely they are to change their opinion on the people they’re judging. This means that litigation public relations can not only protect a client’s reputation but also improve their chances of a case going their way.
Ultimately, regardless of whether companies are actively trying to sway the opinion of the judge and jury or not with their PR strategies, litigation PR will still be necessary. This is because when allegations appear in the public eye, the media will naturally attempt to present cases in a way that helps to attract as many readers as possible. This means that media bodies align with parties without a lot of knowledge into their case.
Protecting a Client with Court PR
Sometimes, the only way a business or individual can make sure that they’re taken seriously in a court case is to defend themselves by being proactive with PR strategies. The faster a company gets ahead of claims and allegations with the right PR solution, the more likely that organization will be to get out of the situation with as little lasting damage as possible. Importantly, because standard public relations strategies and methodologies might be harmful at certain times within a lawsuit, it’s crucial for the PR companies responsible for helping a company during a legal case to follow the right conditions and regulations according to the legal process. Litigation PR is often regulated to make sure that the legal process isn’t overly prejudiced.
Usually, a PR expert will always seek to reduce damage to a client’s reputation and credibility regardless of whether they win or lose.
Ronn Torossian is a public relations leader with over 20 years of experience
Ronn Torossian
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- PR Can Help with Court Cases - July 4, 2022