PPC vs. Social Media Management Tool: Which Is Better for Marketing

Marketing is one of the crucial aspects of any business. Through this method, you’ll get to expose not only the products or services that you offer but also your company. Furthermore, it will help you increase sales and improve your reputation.

However, creating a campaign for your business is not only tedious but also hefty. You need to hire an ad agency, rent equipment, and choose an endorser of your company. On top of that, you need to promote it in newspapers and magazines to widen your scope. The worst part is the waiting time. You have to wait for months before you can see the result of your campaign.

However, it all changed when the internet arrived. Although you can still use the old way of marketing, many people are now switching to digital advertising. It is a new form of promotion where entrepreneurs use the internet to advertise their businesses. Through this method, you can promote your business and choose a target audience for a fraction of a cost.

Nonetheless, the best thing about digital marketing is the scope. Because you’re promoting your business online, you can reach billions of people on the web. You simply need to use relevant keywords to ensure you reach the right audience.

There are several methods and tools that you can use to market your business. Nonetheless, the most popular choices are PPC and social media management tools. This post will explain the purposes of these marketing strategies. Furthermore, we will give you tips to follow when selecting the right marketing technique.

Hence, we won’t keep you waiting any longer. Let’s begin the discussion!

What You Need to Know About PPC Management Tools

According to BigCommerce.com, pay-per-click (PPC) management is the process of managing and overseeing the company’s paid search campaigns. This strategy is done by a PPC specialist or by using tools dedicated to this marketing tactic.

PPC ad can be expensive because you have to pay the host for every click you get. However, this is not always the case. It can only be luxurious if done the wrong way. Hence, you need to have the right skills and knowledge if you want to use it as your marketing strategy.

So the question is – how can the PPC management software help in creating a compelling paid search ad? It all starts with choosing the right keywords for your campaign. There are tons of keywords that you can use for your ad. However, not all of them give the amount of web traffic that you need.

To help you choose the right keyword, you need to take advantage of paid search software. This tool not only suggests keywords for your ad but also provides information about each key phrase. With this software, you will know the number of monthly searches, competition levels, and the bid prices for each keyword. These details are crucial in the selection process because they can help you choose the right keywords for your ad.

Unfortunately, not everyone knows the real purpose of such details. They pick a keyword according to their guts. There’s nothing wrong if you follow your instinct. However, when it comes to this marketing strategy, you need to consider the data posted on your screen.

When selecting a key phrase for your ad, make sure you check the number of monthly searches. These digits indicate how many times users search for that keyword. The higher the number, the better. However, the number of monthly searches is not enough. You also need to consider the competition level.

The competition level indicates how tight the race is for each search term. Thus, you need to take it seriously as it will tell you what keywords to choose. When getting a key phrase, pick a keyword from low to medium levels. This rating doesn’t mean that you’ll receive low to medium traffic if you use these terms. Rather, it points out the competition level for each keyword.

When you’re done, you can bid on your chosen search term and use it on your banner. Once it goes live, you just need to wait for a few hours to measure the efficiency of the campaign.

A Brief Explanation About Social Media Management Software

Without a doubt, social networking sites are the most visited websites today. We can’t live a day without opening our social media accounts. According to a study conducted by Telegraph.co.uk, we spend 1 hour and 40 minutes on these platforms. For this reason, it encourages entrepreneurs to use social media platforms as a marketing tool. They use multiple accounts to promote their businesses.

However, managing several social network accounts is not only time-consuming, but also labor-intense. Fortunately, there are social management tools that you can use for your social media ads.

So what are social media management tools? As the name suggests, these are applications used for managing all of your social media accounts. Its purpose is to help entrepreneurs to promote their ads on social media without a hassle.

Most social media tools for business have a dashboard where they can monitor the changes in their pages. Furthermore, they can use it to respond to comments, tweets, and statuses of their customers without opening their accounts. Once the user sees the tweets and remarks, they can reply to these messages instantly.

Moreover, it eliminates negligence and double responses. When you’re holding several small projects or a big one, chances are, there’s a comment slip out of your eyes. It’s not that you forgot to reply to the question, but because of the stress level that you feel. Because of the number of tweets and comments you receive, you tend to forget which one needs a reply. Thus, there are instances when you have replied to the same tweet or comment twice.

Fortunately, you can prevent this from happening. You simply need to get the best social media management tools. This software tells you which comments and tweets that need a reply. Furthermore, it notifies you if someone has replied to the question, which reduces negligence and multiple responses. Hence, if you’re managing multiple accounts, then this platform is the right choice.

Apart from responding to comments and tweets, you can also use it to monitor your online image. Reputation is not only essential for celebrities but also for businesses. If you have a good reputation, chances are, people will trust you.

Nevertheless, no matter how you take care of your image, a negative review will come out. If you don’t control it, it will spread like a wildfire. Fortunately, there are tools that let you manage social media reputation that monitors all reviews posted on these websites. With this tool, you can promote the good feedback and eliminate the bad ones.

Lastly, social media management improves page rankings. Believe it or not, social media and search engine optimization are correlated. They work together to improve the ranking of a page and to increase visibility.

To do this, you need to use the social media as a link building tool. Post the link to your page and the search engine will consider your site as a reliable source. Hence, if you do this regularly, it will be easier to reach the top.

Which Is a Better Option for Online Promotion?

We have discussed what social media and PPC management tools are. Now, let’s focus on making the right decision. Indeed, these marketing tactics are efficient in driving traffic and increasing sales. But the question is – which is a better option?

PPC is ideal if you want to improve your web traffic because you can post the ad almost anywhere. But because you need to spend money for every click you get, you need to have a budget for this marketing tactic.

Social media advertising, on the other hand, doesn’t require too much money because you can promote your business for free. However, managing social media pages is time-consuming and labor-intense, especially if you’re using several accounts for your business. Hence, if your hands are full, you may need to look for a tactic that requires less work. In that way, you can focus on running your business.

Nonetheless, regardless of your choice, you need to know what you need. For instance, if your aim is to improve your web traffic, then you should choose PPC advertising. However, if you have a new product to offer, then you should promote it on social media. In that way, your followers can see the latest goods and services you have in your company. Moreover, they don’t need to click the link to see the item.

Lastly, you need to read PPC and social media management tool reviews. These write-ups will give you information that you can’t get from their websites. However, you need to ensure that the critiques come from a reliable source.

Which is the best social media management tools for your social network accounts? Visit CrowdReviews.com and read our social media management software reviews to find the right program for your campaign.