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Published October 07th, 2016 by

Myths to be Broken – Is Mobile Marketing the Real Deal?

Marketing moguls who swear by posters and television commercials find it hard to grapple with the fact that shouting out through media in mobile phones is gaining momentum than any other media in the past. In 2012, when the idea of mobile marketing was given a try by leading companies, a Singaporean firm recorded a whopping 80% success by using mobile phones as a regular medium for marketing and connecting.

This being said, we address the fears that clients generally have, when given the option of using mobile marketing to launch and conduct their campaigns.

 

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Here are some of the myths and the reality as perceived by us:

1. Mobile isn’t relevant to my Industry

There arises a question whether being mobile friendly is really necessary even though your business doesn’t operate that way. It is a matter of decision the leader can take, when they know that the nature of the service does not require them to be technologically advanced. But it is wise to know that your next customer surely is a mobile user and is definitely updated tech-wise. Google search is a major directory that every customer uses in order to check out your background, services and feedback. 73% of these searches convert to making your name feature in
the top page results.

It is hence an undeniable fact that the first contact that a customer has with your company is through your website that features on his phone.

2. Investing on mobile marketing is risky

Being financially sound and not having an active mobile marketing strategy is a crime that one must avoid at any cost. With mobile, the initial investment is only for the device and the strategizing activities that follow do not cost a dime. All it takes is clever thinking, anticipating what the future will hold, researching what the trend will be and executing the campaign quickly.

Another sensible cost that is expected is to purchase online analytics tools in order to track the traffic and incoming visits that your campaign will have on the mobile realm.

Global mobile users crossed 2000 million in 2015 end. This is motivation enough to understand where the entire browsing traffic is situated.

3. I am not tech-savvy!

It is fully agreed that not being armed with the basic knowledge can make the mobile world look intimidating. One simple solution that can be provided is to think from the shoes of your customer and you would get to know what your customers would like to see on their mobile screens.

Some of the ways in which one can start with using mobile marketing are:

1. Mobile friendly single column template that avoids zooming or pinching the screen

2. Mobile-friendly e-mails and newsletters with crisp and short amount of content

4. My customers do not use mobile!

Such a statement is often mentioned by small businesses or services whose customers are not inclined technologically. This thought is a poor excuse as to why you shouldn’t go forward with creating an identity for yourself on the online realm.

There will definitely come a time when technology reaches your target audience, stating the example of farmers in Indian villages. Even though products they use such as farming tools and chemicals, these products have dedicated online pages and mobile friendly websites to back them.

Today, farmers use mobile phones to connect themselves with the latest news and catch up on developments in their fields of interest.

Mobile influences your audience in the most effective method. Anticipating this, it is imperative that regardless of whether your target audience is present on the online realm, active online presence must be maintained for sustained success.

5. My business is too small

56% of users browse through their mobile phones to give business to various retail sites. Usually owners of small businesses think that creating mobile presence means creating a mobile website that replicates their browser website.

With mobiles being the window to the world, users will visit your site and this itself converts to business. No business is small business when you aim to reach to a wide audience.

6. I might be branded as a spammer!

PC marketing and its attached procedures are many and contain many content-related clauses. This makes marketing progress in a slow pace and most certainly into the spam box!

Mobile based advertising gives a lucid insight and has few but mandatory rules to post. This makes it an obvious medium for mail marketing.The content is filtered accordingly so that it passes through unscathed. This is a huge relief for many who wish to get mail subscribers.

Discussed above are some of the most commonly voiced fears and solutions that (hopefully) bring peace to the trembling soul. Mobile marketing is a very powerful tool that when used to its fullest potential, brings the best results of continued viewership and eventually, loyal clients.

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