In today’s world where everything is going online, there is a full requirement for all people to build their business online. The usage of SmartPhones is increased tremendously & this is the reason for people to improve their level & adapt themselves to the current technology trends. There are two ways to increase the online presence of your business, i.e. first is the website and the second one is mobile apps.
We all know that at first mobile apps were not much popular as there was only the market of websites. Presenting your business on the online platform is the essential need of people. If you want to make your business famous all over the world, then you must develop a website for increasing the online presence of your business.
There are various points to look at when you are developing a website for your business –
1. Importance of Logo for the Website
A Logo on the website is the graphical representation of your business with a meaningful text which represents your business theme. It is important to design a logo in the meaningful way to avoid confusion states among people. As if you develop a logo for your website which represents nothing similar, or connecting to your business, then it will create a bad impression on others.
So just focus on making an extraordinary, eye catchy, easy to spell, and attractive logo for your website. To help you out with the designing skills, there are many logos designing companies like Blue Fountain Media, GO-Gulf and many more with whom you can get the best guidance to design a perfect logo for your website.
2. Responsive Website With Great Compatibility
Responsive design is in trend and people are referring it more and more as the SmartPhones are covering the whole market by providing the easy accessing techniques. Now, every single business, whether it is a small business, or a large business is coming online, then it has also become important for business owners to take care of people’s need according to the latest market requirements.
The use of SmartPhones has increased up to the 89%-90% because it has become easier to make your business famous in a short period of time using the internet technology. Developing a mobile-friendly website is the most important thing as everybody is using mobile, tablets, iPads, to access various websites. Mobile technology has overlapped the use of desktop computers and personal laptops. This is the reason for which people are required to make their website in such a way that it should be represented in the perfect manner when it gets opened on any device.
3. Search Engine Friendly Design of a Website With Proper HTML Structure
The HTML structure of a website is very important to design in the right manner for getting the top rank in the search engine results page. With the best HTML structure, it is also essential to develop a search engine friendly design for a website. SEO (Search Engine Optimization) is a process which is performed on a website to improve its rank on the SERP (Search Engine Results Page).
The competition is tough in the market as everybody wants to see their website on the top position on the search engine result page. The URL and HTML of the website should be done by keeping all the points in the mind that relate to the search engine optimization.
There are various points that come when you will perform the search engine optimization process on your website:
- Indexable Content
- Crawlable Link Structures
- Keyword Usage and Targeting
- Keyword Domination
- Keyword Abuse
- On-Page Optimization
- Title Tags
- Meta Tags
- URL Structures
The inner HTML structure of a website is responsible for improving the website ranking by applying the SEO methods on the website. Now a day’s the scope of SEO is increasing in the market and every business owner who has a website is finding the best SEO Company to face the right form of services. So just make all the efforts in the proper manner for improving the ranking of your website on the search engine page results like on Google, Yahoo, Bing and etc.
4. Easy Navigation in the Website For Getting More Conversions
Navigation of your website is very important to set in the proper manner as the whole conversion depends on the navigation of your website. If your website will fluctuate of changing its size on different devices or screens then nobody will find it easy to search the information and these ways a user will leave the website as it is without making any action. If your website contains a number of navigation which have multiple screens, categories, or different sections, then all the things should visualize in the right manner.
A single improper display will lead to a bad impression of your website in front of the audience. If there are various links on your website, then it should get proper redirection on the right page. Whether there are categories or sub-categories, all the things should get run in a smooth manner. Your website’s link should never display a message which says “No Content / Text / Image / Product found”. That’s why it is said that there is a huge hand of navigation for getting more and more conversions.
The above-described content was about the scope and existing of websites. Now, with the technology development, mobile apps are covering the whole market with their presence. SmartPhones had made a boom in the market by providing the ease, comfort, and portable benefits for people. A person prefers SmartPhone over a desktop or a laptop as the mobile provides ease to access things anytime, anywhere, whereas, desktop and laptops have restrictions to use them as you cannot take them everywhere you go.
Let’s take a look at the crucial points that will make you understand the importance of mobile apps:
- Now a day’s people are spending more time on mobile rather than desktop computers
- SmartPhones had made the whole market based on technology
- Every industry is aiming to adopt the app technology for their business improving needs
- App market is escalating at a rapid rate and people are becoming addicted towards its usage
- People are forgetting desktop computers and converting their platform on the mobile
- Mobile apps are very useful to increase your business worldwide and reach properly to every single user
- Mobile apps can provide a better UX (User Experience) and UI (User Interface) as compared to responsive websites
- Today’s youth believes in following current technology and mobile apps are part of it which are preferred by them
Now let’s move to understand the business benefits that a user will face having an app:
- Improve your online presence
- Emphasize your brand
- Amplify ease of understanding
- Expand online sales
- Enlarge experience across mobile devices
- Unite with the daily customers
- Best online marketing channel
- Construct a database for clients
Now take a look at the points that defines the customer’s benefits from app:
- You can get regular notifications of any event or offers
- You can keep your contact information at one place and access it anytime
- You can easily access the inventory data through the app
- You can face immediate access the needed data with the help of an app
- You can get their useful directions from your location
- Push notification can keep you updated with any kind of offer and sale
- Mobile apps can build a trustable impression on their customer’s mind
At the point, when you are developing a mobile app for your business, then you should follow some guidelines prior the app development:
I. Business Benefits of Cross-Platform App Development
There are various benefits when you will choose to develop an app that will run on all the platforms i.e. called as the cross-platform mobile application. If you are an owner of any kind of business then, in that case, you should aim to develop the app in such a way that it should support many different platforms. The reason behind such doing is that you will need not to go with multiple apps developing supporting different platforms. Only one cross-platform app can make your business reach easier and smoother supporting every single platform to run the app.
Your business can face a number of profits with the cross platform app development
- Better speed to run the app
- You will spend a less money to develop an app
- Simple design with great features
- Easy marketing ways through an app
- Simple look and presentation
- Only one app supporting many platforms
- Affordable cost for the app development
There are many dedicated and experienced app developers present in the market for providing the best apps made by them supporting cross platforms.
Let’s take a look at the several tools that are used for developing cross-platform mobile apps:
- PhoneGap
- Cocos2d
- Alpha Anywhere
- Appcelerator Titanium
- Corona
- Qt
- 5App
- Sencha
- Xamarin
- Unity 3D
II. Marketing Segmentation
As the reach of mobile apps is increasing in the world, people are focusing more on app development rather than web or website development. Flipkart had owned Myntra and had converted the whole market on their app only. They have no website for their business as the app plays a better role than a website. They had searched that more than 80% people are contacting them through SmartPhones and hence they had taken the decision to move their whole business on the app. Today’s generation is updated and believes in using only the updated technology. Apps are best to use as it provides great flexibility and portability to access the apps on the mobile anytime, anyplace.
III. App Store Optimization on the App
ASO (App Store Optimization) is the procedure in which apps are optimized to get the highest rank in the search results page of app’s store. The more the app is ranked high on the search results page, the more it will get visibility by the users. This will directly make more app downloads as a number of users will see your app on the top rank and will downloads it according to their need.
Below are the steps that should be followed for doing the app store optimization:
- Effective keyword research
- Add an informative description of the app
- App’s logo should relate to the business flow
- Understanding screen-shots of the apps
- Better video trailer
- Go for a competitive research
- App name should be meaningful, eye-catchy, short, understandable
- Informative category to show the app’s motive
- Affordable app’s price with the best features providing strategy
- You should aim to develop localization feature in your app for user’s ease
- Best analytics
IV. App Logo Plays an Imperative Role in Increasing Business
As there are millions and billions of apps all over the world, the questions always come – How your app will make a standout in the market? App logo can help with that as by developing an attractive and meaningful logo for the app you can attract more visitors. You have to go with something eye-catchy, unique and pretty to gain user attention and make them think to download the application. Be specific and meaningful when you are selecting or designing a logo for your app. Your business can face a huge amount of profit when you will achieve success in designing the best logo that is different from others.
AgileInfoways is Mobile and App Development Company who is the market satisfies since many years by delivering the best projects. The developers and designers from our company are educated, skilled, professional, talented, enthusiastic, and most importantly all are practiced knowing all the ways to deliver the best project to the client. We had worked on many platforms like iOS, Windows, Android, Blackberry and more to make the app based on this platform. All we do is to satisfy our client’s need and in that case, we do every possible effort to deliver the best outcome.
We follow a clean and clear app or website development strategy which includes no hidden fees. We communicate with our client on a daily basis and make them aware of the status of their project. Our main aim lies in providing the most unique, attractive and full-featured app development or website development project to the client. As till now we had developed many websites and apps with client satisfaction and with the best designs and development strategies.
Jennifer Peters