Why marketing games?
During digitization, the need for attention is important for companies. In-bound strategies have become less effective. It’s no use selling your products to customers. Your idea must be so valuable that it is possible for the audience to enjoy the experience without causing any problems for your audience, it’s the only way to make it happen. And this is a moment, when marketing games, also called branded games, come in.
Marketing games are an important part of content strategies in inbound marketing concepts. Check the reasons below!
Brand awareness
Most people don’t see the game as a part of branding, which allows users unconsciously to be sensitive to strategically placed branding. The Hop&Trach Case study shows an ideal example: the player collects items from the Museum of Comics. He also explores its floors. That kind of platform game is ideally focused on helping players understand the products and services offered by the brand (in that case – the museum). But imagine the user that collects your products or explores your company’s space.
Education
Similar to branding awareness games disarm users by exposing them to marketing and effectively inform users about new products. Repeated playing of a campaign using logos enables users to gain unconsciously insight into what their associated brand is trying to explain to them.
Community-based / Engagement
Customers are accustomed to business deals from reputable companies who know them and trust them. When consumers interact through games, it reaches into social drive within many people thereby creating a positive community view towards the brand. The use of the option of sharing content via social media creates space for the most effective form of advertising. When your game has interesting and engaging gameplay you should expect that this will lead to a repeat customer or organic share.
Wide market reach
Games appeal to children of all ages as well as adults. Companies report millions in revenue was generated from mobile gaming. To give you some background on how mobile gaming can prove very lucrative, the majority of smartphone players play it on their phones. Mobile gamers are nearly equal in age (58% female and 52%) and the typical age is 36.
Fun
We’re going to start with something obvious here. Mini games give users fun to play. Games are a form of enjoyment that speaks for human life as much as the social fabric of society. Our social nature focuses heavily on adventure, success, and triumph. This is easily accessible through branded minigames. Gameplay gives people fun which makes it marketable.
Positive Association
Adding fun to games can enhance the user experience. This provides the user with an outlet for feeling satisfaction and earning reward, which is seen as positive for the parties involved in making sales grow. Even players feeling confident about playing games are good for companies. If a consumer wants to participate in ecommerce or other forms of entertainment instead of viewing videos, the choice to participate is important in helping customers build positive associations with brands.
Data collection
The company collects data about its users by selling games through online servers. To what extent information fields can be collected largely depends upon the company or its objective/purpose. The game could use the collected analytics to improve its product and service offerings.
Grow your email list
Marketing game gates are available to allow customers to fill out a brief questionnaire to claim prizes. It is possible to expand an email account using this data.
Affordable
Many marketers have confirmed that traditional advertising needs can cost astronomically depending upon the reach of the product. Obtaining the results expected from a project is a complicated and expensive task. The main reason for gamification’s slow start is that marketing believes the creation of games is costly and time-intensive. It’s not! You can easily create your own marketing game in just a month with small costs.
Discover Your Benefits with Marketing Games
Branding games or marketing games are often used to attract an audience through online marketing campaigns. On the one hand, they help companies target customers in gamification-led interaction. On the other hand, they can build customer relations. Rewards customers with prize offers, discounts, or leaderboards. Encourage customers to interact. Let them “win”, because it will be your mutual success.
Get inspired
Create your own marketing game. Build some hype around your brand and make your own game. Engage, entertain and promote your company at the same time. There is no game over here, everybody wins.
Just imagine brand hero exploring game levels full of your products and services. Creating a brand-safe environment with high engagement has never been easier. Give some fun to your customers and take in return strong brand awareness.
Not to mention that the initial investment is minimal, yet the ROI might be overwhelming.
Interested? Check this cool 2D marketing game. We can customize it for you in just a month.
Get in touch to discuss your requirements.
Latest posts by katarzyna (see all)
- Marketing Games – are you ready to start? - July 1, 2022