How to Manage Your SEO Campaign and Social Media Together

Online advertising is one of the powerful marketing strategies today. With this technique, you can reach millions of people, even those who live in abroad. Furthermore, you can save a lot of cash compared to a traditional promotion. You only need to post your latest offer to your chosen website, and you’re done.

Nonetheless, the best thing about online advertising is that you can be precise with your target audience. Although you can reach millions of internet users, it doesn’t mean that you can’t specify your target market. Online advertising lets you use geographical keywords so that only those who live in certain areas will see the ad.

For example, you’re running a window replacement company in New York. If you want to advertise your business, you can use “window replacement NY” as your keyword. In that way, only those who live in the “Big Apple” will see the commercial.

There are many ways to advertise your business on the internet. Nevertheless, the most popular methods are Search Engine Optimization (SEO) and social media.

Webopedia.com describes Search Engine Optimization as a methodology of strategies and tactics used for increasing web traffic and page ranking. On the other hand, SocialMediaDefined.com explains that social media is the future of all internet-based tools, which improve information sharing.

However, managing SEO tactics and social media accounts is not easy. Fortunately, there are pieces of SEO and social media management software that you can use for managing your online ads. This post will give you tips to follow when managing these advertising campaigns. But first, you need to know the relationship between these two marketing tactics.

The Relationship Between SEO and Social Media

There’s a lot of misconception about SEO and social media. Many people thought that SEO was only about technical stuff and social media was about promoting content. However, these techniques are interrelated. If one of these tactics fails, you won’t reach your target audience.

So the question is – how these tactics work together? Here are five ways social media and SEO work together to improve page ranking and online presence.

1. Google Uses Twitter to Discover New Content.

The internet is a virtual public library full of reading materials without a central filing system. So how can we find the content we are looking for? The method starts with gathering data. Google collects pages during the crawling process and then makes an index. In that way, we can see all pages that talk about the information we need.

However, this procedure is quite tedious because of the number of articles and blogs posted each day. Fortunately, you can save time and energy in improving your page ranking and online presence. You only need to take advantage of Twitter.

Twitter is a microblogging site that has 140 characters in it. Like any other social networking websites, its primary purpose is to connect people regardless of their location. Nevertheless, you can also use it as an SEO tool.

Google considers the number of retweets on your tweets in increasing your page ranking. Hence, the more retweets you get, the easier to improve your online presence.

2. Social Sharing Is the New Way of Link Building.

One of the contributing factors in a website’s page ranking is the number of backlinks it receives. The more backlinks it gets, the more chances of improving your position. However, this tactic is easily manipulated by using Black Hat techniques. Nevertheless, Google will find it out soon enough. If you’re using a Black Hat strategy, you will realize that your website no longer exists.

Fortunately, you can still improve your ranking without using a Black Hat technique. You simply need to use your social media accounts. To do this, you need to post the web link to your account. This tactic will not only increase the number of backlinks but also your page ranking.

3. Improves Ranking With Your Social Media Connection.

In layman’s terms, Google will increase your page ranking if the search engine finds you credible. Many people thought that having backlinks to your website will determine your reliability. But because many people use the Black Hat techniques, this strategy won’t help. As mentioned earlier, you need to take advantage of social media if you want to improve your rankings.

However, linking your website to your social media account isn’t the only thing that determines the credibility of your website. It also considers other factors, such as your reach, relevance, and resonance. Thus, you need to ask yourself the following questions: “Is my content relevant to my brand?” “How many people can reach me?” “Are they engaging with my content?”

If you’re satisfied with your answers to these queries, then you’re on the right track.

4. Search Engine, Such as Google, Loves Google Plus.

The creator of Google+ is the same person who developed Google. Thus, it is safe to say that Google loves Google+.

For this reason, you must take at least 10 minutes of your time to manage your Google+ account. Open it and post something that is relevant to your brand. You can even share some links on your account. In that way, more people will see your blogs.

5. Search Engine Is Not as Technical as It Was Before.

Google changes its algorithm almost every year. There are two reasons for this. First is to update the system so that everyone won’t have a hard time using the search engine. Second is to check all the websites that are posted on the web. In that way, those who use Black Hat technique will be removed from the list.

With these changes comes with the change in rules. Though keyword replacement is still crucial, Google is now focusing on the relevance of the content. Hence, if the content is talking about the keyword you’re using; chances are, your ranking will improve.

For instance, your keyword is “media management software.” You can use “why use social media management software” to optimize the keyword.

Some Tips to Follow When Managing SEO and Social Media

We have already discussed the relevance of SEO and social media. This time, we will focus on managing your internet marketing tactics together.

Let’s face it! It’s not easy to manage SEO and social networking sites. It’s time-consuming and labor-intense. However, there are ways that you can do to make things easier.

First, you need to determine your target market. According to Time.com, there are more than 3 billion internet users worldwide. With that number of web surfers, you can find potential customers. Though you have billions of choices, it doesn’t mean you have to take them all. To manage your SEO and social media campaigns, you need to be specific with your target market.

To do this, you need to state the location, gender, price, or age bracket along with your keyword. Let’s use the social media marketing software as an example. You’re offering social media marketing programs to your consumers. However, using the product as your keyword is not enough. To be more specific, you may add the social media website where they can use the program.

In that way, only those who are looking for this particular package will see the ad.

Second, make sure your social networking page doesn’t collect dust. Meaning, it should not be stagnant. You must keep your page updated so that your followers won’t think that you’re out of the business. Share a link or post something on your page at least once a day. You may promote your products to get more consumers.

If you don’t have any product or service to promote, you may tell the latest happenings in your company. For instance, if one of your employees receives an award, you may share it with your customers. This strategy will improve your reputation with your consumers.

Third, you need to start conversations on your page. You may post a question or a topic that will catch your followers’ attention. If you can’t come up with an idea, you may ask about your service. You may create a survey on how well you serve your customers. This strategy will not only help in building trust, but will also improve your service.

Lastly, you may use social media monitoring software. This tool will help you manage all your social networking pages. Moreover, it lets you do more things than just managing your social media accounts. With this tool, you can create a compelling ad that you can post on social networking sites.

There are several social network management software providers out there. They all claim that they offer the best social media management software.

Before you choose any social media tracking software, you need to read reviews of social media management software. Moreover, you need to look for a product that offers a free trial. In that way, you can choose a package that fits your needs.

Can’t decide on what is the best social media management software for your marketing needs? Go to our website, CrowdReviews.com, and read our social media management software reviews.