For every company, a strong and effective logo is what customers relate with your brand. A thriving logo design plays a vital role of a recognizable symbol of your company and enables your valued customers to recognize your services and products. An effective logo design is undoubtedly conventional part of a strong branding strategy.
A business logo represents your brand – what’s the industry and what your company does. Thus, it is an absolutely most important part that you will never skimp back on. Instead, you should put a greater amount of energy and time to design an effective logo for your business following below given tips.
Choose the Right Color Palette
Psychologists have found that color can account for up to 60% of the acceptance or rejection of a new product or service. So choosing the right color for your logo is extremely crucial.
The biggest pitfall we come across all the time is choosing a logo or company color simply because it is favored by the owner. Do not make this mistake. Think about the target market and research what colors they are attracted to.
Your designer should be able to advise on an appropriate scheme for your business.
While taking the brand’s identity into account, you have to consider each and every aspect of the logo design. Bold and bright colors are easy to get heavy attention, but could also seem arrogant; Soft colors emit sophistication but might be overlooked. All colors have a specific insinuation and can conduct shade to your massage. The DesignShack published an article “The science behind color and emotion” Here’s a quick breakdown;
- Red: energetic, sexy, bold
- Orange: creative, friendly, youthful
- Yellow: sunny, inventive, optimism
- Green: growth, organic, instructional
- Blue: professional, medical, tranquil, trustworthy
- Purple: spiritual, wise, evocative
- Black: credible and powerful
- White: simple, clean, pure
- Pink: fun and flirty
- Brown: rural, historical, steady
Simplicity is the Key
Ensure your logo works well as a solid one or two color icon and do not use special effects to make it distinguishable.
Avoid efforts like drop shadows, 3d or chrome gradients that may be on trend at the time. The problem with using ‘on trend’ design elements is that they will inevitably be “out of trend’, which will position your company as old or out of date.
Create a Version of your Logo Optimized for Social Media
Consideration must be given to how a logo will be reproduced in a small square. This can be changing for some logos and a digital version of your logo may need to be created in order to work. This, of course, is a lot easier to deal with at the design stage when all applications of the logo need to be thought about. A long horizontal logo will present a challenge as will a tall vertical format.
Go with ‘A Timeless Design’
Sometimes, your company logo design may require updating and that is also within a short period of time. A general guide to create the timeless design is to ignore trendy elements in your logo design because trendy won’t last forever. If you choose a design which is timely and its not with longevity, it might not fulfill your brand values, and there are big chances that a lot of other companies have logo design with the same concept so your logo won’t look unique.
When you are starting a new company and you need the first logo for your startup, it’s the best way to go with the clean and timeless design. It doesn’t mean that your logo would not have modern look. Though, it is strongly recommended that you shouldn’t add any design element, which is simply the trend of the current year only.
Think About Where The Logo will be Used
Either you are planning to design a new logo or redesign an existing logo, the important thing that you must consider is the platform where you will include the logo and how it will represent. From poster boards to business cards, to website or application, your logo should appear effective at both online and offline platforms.
Recently, Uber has changed their logo to more precisely narrate the “story” of their brand. Since they have massive mobile app users, They focused on how the logo would appear on small screen from app icon.
Include Active Motions
One appealing side of logo design that needs to be considered is the concept of introducing a motion or any relevant activity into a logo. However, It cannot be applicable (i.e. with an Apple logo), but for some industries logos, it helps a lot to provide a logo the boost it needs, both from the conceptual and visual standpoint.
As an example, let’s observe twitter logo briefly. In past, The bird was just sitting that now it is taking flight. Recently, they brought this concept, even more, advance by pointing the bird to make it skyward direction to show that it’s raising into the air.
A sense of motion is the master key especially when you go for mascots logo design. In the below logo, the fish doesn’t appear only lying, instead, it leaps into the air in a winning post.
Work with an Experienced Creative Design Agency
You need to choose a designer or an agency that has proven experience in logo design field and can create some really powerful and engaging logos.
The right designer is trained in shape and form, typography, semiotics and color psychology, so he has a clear vision and can shape the perfect logo.
Most creative agencies have their work portfolio online, so do the research and gauge their performance.
Don’t be afraid to ask questions about their development and research process. This is vital in order to create a logo that actually works.
Conclusion
Logo design is not only an art, it’s a combination of business sense and creativity. The powerful and effective logo is able to stick in the millions of minds over the world, creating a public image of your brand name. Eventually, It’s all up to you how you want to exhibit your brand to your targeted audience, but following above tips will surely help you to design your business logo that can deliver potential results for yours to come.
Nidhi
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