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Published June 22nd, 2016 by

Learning the Basics of Campaign Management Tools

learning-the-basics-of-campaign-management-toolsMarketing is one of the most crucial aspects in doing business. Its effectiveness makes a significant impact on a company’s success as a whole. It is the communication gateway for a business and customers alike; where the business conveys product information to its prospect market, and the customers respond by making purchases, and sometimes, gives feedback too. This communication exchange entails many ways and processes for it to be effective and beneficial for both. The success of marketing strategies liesin the medium used, and how well the customers respond to it. Let us start to walk the road towards better understanding of how marketing can effectively do their jobs using applied technology, in the form of campaign management tools.

Evolution of Marketing

The way how marketing works for a business, have since evolved in accordance with the ever changing and shifting market behavior and consumer needs. Marketing deploys constant learning and analysis of consumer behavior to be able to come up with strategies to effectively communicate within the marketplace. In the past, we have seen marketers deal with many barriers for effective marketing because of the huge gap in communication systems. Marketing then was very expensive and time consuming to implement. The advent of the modern printing press and the PSTN, or Public Switched Telephone Network, were one of the first and monumental breakthroughs in the marketing field.  It enabled marketers to convey useful information about their products and services to a wider audience, and at the same time, encourage the consumers to engage in product improvement and further development.

The industrial age made marketing focus on the product innovation in order to sustain the company’s leverage in the market. The usefulness and impact of its invention is what drives the success of a business then. The innovators were left to make their products to be built the way they want it.The market is the one which imposes these products to the consumers, and communication is limited and one way. There are little means that the consumers can give feedback about the products they use and the services they avail.

The advent of the digital or the computer age opened new doors for more sophisticated engineering to be applied to existing products and services. Functionalities have expanded, and consumers were in awe about what high technology can do. Technology enabled to penetrate businesses and brought ease and convenience from the used to be daunting and time consuming tasks of everyday work. It brought practical and innovative products and services to homes as well. The marketers seized the opportunity to implement technology within their marketing campaigns by improving on the way their product is communicated. The PSTN, with all its high technological elements like the microwave communications, satellite communications and cellular telephony opened for more channels for consumers to communicate with local businesses. The communication system has expanded, enabling global communications to flourish, which is most especially important to trade and commerce. A global economy was built, with key players running on the business of digital hardware market.

The start of the information age revolutionized the way the market and the consumers behave. The internet has enabled knowledge and learning be within access and reach by the public, thus awakening their minds about how almost everything works. This in turn made them more sensitive to their needs, granted that they get it within the convenience that the digital age brought. The marketers soon learned about these changes and shifted to a more content-focused and personalized way of doing marketing. It incorporated technologies in their communication channels. With a more complex market scenario nowadays, combined with shifts and trends in market innovations, the marketers have acknowledged their need for a reliable system of gathering and organizing data from various media sources, to be able to analyze the market better. This is to ensure that the products and services their companies will deliver is what the consumers want; where they want it, and when they want it.

Campaign Management Tools

The need for an efficient and intelligent solution for pressing marketing demands paved the way in the development of campaign management tools. These are organized systems of functions and features used in implementing marketing campaigns across different media and communication gateways, to effectively manage and implement ingenious and intelligent marketing strategies. The system is integrated in the company’s marketing portals, giving ease and convenience in marketing management. In turn, it enables better utilization of marketing resources and human labor in the execution and management of marketing campaigns. It is an intuitive and easy to use platform, where even non-technical users can use it with ease. The IT personnel and marketers that used to do several tasks can now allocate their time and efforts on other core functions of the business organization.

On the other hand, campaign management software also consolidates data from different media sources and embed it in a single platform for better integration, processing, analysis and management. Through this, employees can access all information within the single platform and at the same time be unified in a single language concerning company data. Thus, enabling marketers to be more efficient in streamlining workflows across a single platform. Campaign management tools also help users to make in depth analysis of all data gathered from multiple sources and communication channels. This can give insights and perspectives that you never thought to be present before. It will significantly help analysts to make smarter decisions, thus gaining more leads, and better profits.

There are a number of functions and features that a campaign management tool can offer to businesses, who look for an effective and strategic way of doing their marketing campaigns. Different types of campaign tools have been utilized by different campaign marketing tool vendors, with each modeled after a specific business model. The best campaign management tool for a business depend on its specific needs and target market audience. But the top campaign management tool is a flexible and scalable one, which can adjust to the changing needs of a company in a particular marketing scenario. This will make a cost efficient business partner for your company’s marketing needs. To know more about the available ad campaign management tools in the market today, click link here.

Campaign management tools offer both basic and expanded features and functions to suit every business style and model. Here are some of the basic campaign management tool features that you need to see before looking for thatbest campaign management tool for your company:

  1. Data Mining

Because of the expanded marketplaces that businesses utilize today, it is difficult to gather data from many different sources. To add, there are offline and online source channels that make the work more complex to do. Data is essential in gathering ideas and perspectives from consumer behavior in order to deliver a more personalized service or product. It also enables consumer to be engaged in giving valuable feedbacks on products and services to further improve it. It also gives insights about what consumers want at the moment, or even in the future. Data mining is a more sophisticated gathering of both unstructured and structured data across multiple communication and marketing channels.

  1. Real Time Analytics

A digital campaign management tool is fully automated for easy application of analysis of data to yield faster but reliable results. It also enables marketers to see customer feedbacks right away and respond to it faster and more efficiently. This responsiveness will give your customers an experience of being important. Although automated, campaign management tools enable a personalized response without sacrificing the quality of the experience, which is a valuable asset in any business. Real time analytics can also enable better optimization of marketing campaign responses to customers at the moment to trigger greater impact and customer engagement in the process.

  1. Content Management

The intuitive feature of a campaign management tool helps marketers to maximize its operation and use in implementing effective marketing campaigns. It also gives insights on how to better enhance content in collaterals and in the company website. Some introduce a more appreciative user interface where you can manipulate how content appears in the actual email, SMS or marketing collaterals. Also, marketers can make content to have greater impact on present and potential customers by utilizing many data and reference sources that make a personalized experience and interaction between a business and its customers.

  1. Engaging Marketing Collaterals

A campaign management tool also offers visually appealing and engaging templates to push better presentation of emails or other ways of campaigning. Marketing responses and collaterals are also delivered in a timely manner to maximize the time frame that a customer is engaged in the business portal.

  1. Customer Profiling and Segmentation

The use of data analytics enable a more detailed and exhaustive customer profiling to better know the different types of customers that a business is dealing with. It also effectively categorizes each type, and then come up with a more personalized way of interaction and addressing the customers. A personal touch is not sacrificed despite the advanced way of doing the campaign, but rather it encourages greater impact and influence on a potential customer. High value customers are made by the continuous provision of valuable content and sending them in the manner and time that the customer demands.

  1. Marketing Performance Analysis

In addition to the various advantages of applying data analytics in customer and marketing data, it also creates an accurate performance analysis on every marketing campaign that the business is implementing. It gauges each performance depending on the returned reports, mostly in statistical and metric based form for a better visualization and evaluation overall. Through these reports, the marketers can make better decisions, improve utilization of the company’s resources, implement better management procedures, increase revenue and give outstanding customer service. It also returns valuable insights about future market trends and how can the company adapts to it. It also positively influences crucial decision making and impact overall company operations.

In a research study conducted by Smart Insights and Get Response, it was revealed that marketers see the impact and power of using email in marketing campaigns by yielding 64% rating of effectiveness among other means of marketing communication channels. It means that marketing have truly revolutionized its use of web based campaigns. The use of campaign management tools in implementing marketing campaign is a proven effective way of content marketing strategies via the internet. Just remember to choose the best campaign management tool that will suit the business and the target audience. And also, look for the basic features above for an effective campaign management tool.

Do you want to know more about how campaign marketing tools can positively impact the way your marketing works? Check out these detailed reviews and campaign management tools comparison to help you in choosing the best campaign management software for your business.

Trevor Price

Trevor Price helps small businesses leverage mobile technology to reach their audience and extend their capabilities in delivery, information, and tracking.

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