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Published August 25th, 2016 by

How to Engage and Retain Your Customers For Your iPhone App

In today’s technology era, there are countless mobile apps out there. iPhone development agencies are very helpful in the technology industry, especially if one is managing an iPhone App This article is here to bring you great practices and advices to make potential customers use your application and retain them for your iPhone app, helping you get back your invested time and money for it.

How to Engage and Retain Your Customers For Your iPhone App

Why Does Your Company Need an iPhone App?

A recent study by Appboy stated that 55% of people that download and use an app on their first week will use that app consistently. Then, 90% of these individuals that use the app on a weekly basis for a month stay with your company, compared to about 23% of individuals that doesn’t use it for the next couple of weeks. This difference in making your customers stay with you will have a great impact on your iPhone apps’ success and can drastically change your total revenue in the long run. This is why you would need an iPhone app development company, it can greatly help you in your business.

Only a handful of brands such as Instagram, Starbucks and McDonald’s that use iPhone apps to their business become really successful They were able to boost their sales, retain their customers and develop their customer experience. There are others that have a hard time to create an effective strategy to gather customers and making them stay. Investing in one of the top iPhone development agencies is a good way to increase your market and retain them. Your selected agency should also match your company’s main goals, including your brand loyalty. They should have a strong product and advertising strategy.

The reason why you need this iPhone Development Services is for you to understand your audience market, recognize and appreciate the importance of a great mobile iPhone strategy, including the user experience your customer has. It would be easier for you to make sure your company is recognized and people will stay in your company.

Not only that, even if your app has a lot of people downloading it, that’s just the start of your business. You need to make sure that you’ll have to boost your monetization opportunities. You would like users to download the app. The main goal of your business when using iPhone application development services is to be able to maximize your iPhone apps retention rate and convert potential customers into real customers.

The competition is very tough because iPhone apps are endless and you need customers that are loyal. In order to do so, you need to have a good mobile marketing strategy and a strong partner in iPhone application. We recommend you reading CrowdReview.com’s iPhone development agency reviews to find out which app is the right fit for your company.

So to summarize, we need to make sure that your customers use your iPhone app frequently to establish a reliable pattern. The first thing it does is to create marketing and messaging campaigns that are effective in getting customers. Once you have customers, it should have a awesome customer engagement can reduce the chances of your customers leaving. The iPhone application development software can also make your customers provide valuable feedback on your product and build great customer experiences.

Using the top iPhone development agencies that have the same goals as your company can be efficient in providing long-lasting customer relationships. Below are some great pieces of advice to help you do that.

Set Your Goals

The first thing you need to do is to find an iPhone Application development tool that helps you in setting up your business goals. You need to capitalize your market. Once you have your own iPhone app, you need to make sure customers download it and use it as often as possible. You have to have a dependable marketing strategy to make sure you have a huge chance in customer acquisition and retain your customers. You need to budget your business allocation carefully and utilize them efficiently. In order to do so, you need to do research, lots and lots of research.

It is best to start monitoring things before you even launch your mobile app You would need to keep track of what’s best for your app and the audience you have. Find out what are your KPIs or Key Performance Indicators. Know how many members or employees you need to have. You also need to find out what will happen to your app a few years from now when you gather more users, add more functionality or content.

Aside from that, research on what is your client database and audience market is, how much money is your estimated revenue, what makes your app unique from its competitors and many others. An article by Dave McClure explains about five main goals in a business. These are very helpful in setting up your business goals. These are: Acquisition, activation, retention, referral and revenue. Continue reading to find out more about it.

Acquisition or Advertising

Just because you have a lot of people downloading your app means that your company is already successful. You need to know why, how, where, when and what is your target market and how your app is used. You need to let others know why it’s valuable to have your iPhone app

You can use app indexing to let others discover your app indexing is a way similar to SEO searching, where you use your mobile phone or tablet to attract potential customers by using Google, one of the largest search engines in the world. This will help you grow your iPhone apps mobile presence. It also enhances the user experience by saving time and at the same time, engages them in your product.

Using even the most basic SEO marketing strategies can also improve your app’s rank. If you wish, you can also use paid search engines but just make sure that it’s worth the money you’re paying for in the long run.

Basically, you need to build your company’s reputation not just in person but also your online presence. To do that, you need to look for a group or a place where your potential customers can be and build a solid reputation by providing real value.

Activation or New Users Experience

If you have potential customers or leads, make sure you provide dedicated content. The reason why they downloaded your app is because they want to satisfy a specific need they have and your service has it. Most of the time, they want engaging content and app that is easy to use. The feeling of being unique makes them want to use your app more.

As you garner more customers, improve on your app for new users, it is recommended to create walkthroughs, introductions or tutorials in using your product. This not only educates your customers on what to do and what to expect but also let them know you care about them. Details also matter. Make it a habit to improve your users experience as it is a great way to stay connected with your users. iPhone development agencies should be able to help you create stunning designs yet simple enough for them to be engaged with your product.

Retention

Once you have your own customers, the most important thing now is to make sure that they keep coming back. With iPhone development agencies, it is easier to build a strategy for retaining your customers. If you’ve used app indexing, you can use push notifications as an effective strategy to re-engage your users.

One good strategy is also to make sure you delight your customers. Give them something unexpected once in awhile, like a special event or offer discounts. Send them an email that you care about them and appreciate them being a customer. Create content that are meaningful yet entertaining. You can reward those that have been loyal to your company. Just be consistent with your product and provide a unique customer experience all throughout.

Referral

Referrals are a great way to get more customers. But before you get more customers, find out what makes your product great or not. Listen to your customers’ feedback. If you have any shortcomings, change them so it can provide a positive user experience next time. If you already have a great product, improve and innovate. Since you have established a strong customer relationship, you already have active participation and cooperation from them. They are more likely to respect your decisions and feel that their input is appreciated. Allow your users and potential customers to contact you by providing them options. The greater your iPhone application support is, the greater the chance of your current customers to recommend you to their friends or family members.

Revenue

Having an iPhone app isn’t all about the revenue. Remember why you created the app in the first place. Make your customers love your product and it will definitely will make your business will be stronger than before.

If you have a pretty good iPhone app but having a hard time getting and retaining customers, why not read on CrowdReviews.com’s iPhone development agency reviews to help you out?

Trevor Price

Trevor Price helps small businesses leverage mobile technology to reach their audience and extend their capabilities in delivery, information, and tracking.

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