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Published November 07th, 2016 by

How an E-commerce Business Can Benefit From Marketing Automation Tool

How an E-commerce Business Can Benefit From Marketing Automation Tool

There is a reason why marketing automation industry is growing. Unlike in the Evolution of Man Theory, there is no contest that the evolution of computer technology is one of the most important developments in this era. Moreover, it will still become a lifeblood of the next generations to come. Way back, people put their messages in a bottle just to communicate with each other. Nowadays, we can send emails to our relatives and receive a reply in an instant. Not only that! We can now see them wherever they are through the use of video conferencing software like Skype.

There is no doubt that technology had become a driving force in our society and each and every one of us is experiencing its numerous benefits. Various enterprises are no exemption. In fact, companies are taking advantage of technology to promote and sell their products and services. It is interesting to note that today a lot of business transactions can now be executed online. For that reason, online E-commerce businesses had increased in number exponentially.

What is a business without marketing? Marketing is an essential activity of a company which is vital in achieving success and survival. Before, marketing was limited to traditional strategies like placing advertisements in the radio or television or thru printed materials like fliers and brochures. Time had changed so fast, today, anyone can advertise with just a click as long as there is internet.

Marketing automation is an out-of-the-box strategy that is utilized by large and small enterprises. It helps companies to generate more income by harnessing and nurturing prospects who will become leads and eventually, paying customers. With the best marketing automation tool for the business, the time, effort and investment will never be wasted especially now that digital marketing is booming. Here are some of the benefits of marketing automation tools to your online E-commerce business.

Increase Revenue

If a company wants to progress, investment is a must. It is true that purchasing marketing automation tools are not necessarily cheap, however, when used correctly, the benefits justify the cost. In a survey conducted by Salesforce Pardot, 70% of the respondents believe that marketing automation use was either effective or very effective for digital marketing. Moreover, in another study by Lenskold Group, it was revealed that 78% of successful marketers stated that marketing automation is most responsible for the improvement of income.

The dramatical increase in revenue is a result of numerous advantages brought by the use of marketing automation tools. Since more and more people are now using the internet on a daily basis, marketing automation companies are taking advantage of that to improve marketing strategies. For instance, smartphones can now be utilized to automate procedures through the use of mobile marketing automation apps. Furthermore, there are social marketing tools existing which allow a greater number of people to become leads.

It is no secret that more customer engagement, more personalized content and retention of existing customers all result to an improvement in the company’s return of investment. These things that are mentioned are the objectives of the marketing automation industry. Keep in mind that shopping the internet for reviews of marketing automation tools is necessary to prevent company losses since investment is at stake.

Attract More Customers

As mentioned, marketing automation software have the ability to engage more customers. First and foremost, personalization has improved to promote interaction with customers which, in return, increases lead generation. The use of social media marketing tools has the same effect too. Also, mobile marketing automation allows users to receive content and emails whenever and wherever.

According to Pepper Global Survey in 2014, one of the main benefits enterprises, receive from marketing automation is having more and better leads. This makes lead nurturing as one of the most important features of a marketing automation software. In addition, marketing software offers the ability to interact with customers across different channels such as tweets, emails or text messages.

With marketing automation, these leads are receiving contents of their interest on a timely matter. In time, these prospects will be converted into paying customers. Moreover, an automated email can be sent to customers who recently purchased your digital products to encourage them to buy again. And the cycle goes on and on.

Customer Retention

For an online business to succeed, it is not enough that you have enticed a lot of customers or that your website is gaining lots of traffic. To achieve sustainable growth, having loyal customers is a must. These clients do not only provide your business an increase in return. They also give recommendations and testimonials which attract new customers.

In an article written by Michael Brenner, acquiring a new client is around 25% more costly than retaining the existing customers. It was also stated that leading companies are using consumer retention as the main objective of their marketing procedure to predict marketing returns. However, some businesses often neglect this aspect because they are too focus on getting lots of customers at any cost.

Remember that the goal of marketing is to acquire and retain clients. Through the use of the best marketing automation tools, E-commerce business marketers can be provided with the data to measure and increase customer retention. Marketing automation can determine contents, programs or topics that drive customers or the reason why they leave like for example, poor customer service. Based on these data, you can strengthen the relationship with your customer.

Increases Productivity

Marketing automation tools make the job easier and that is the most common reason why companies use software. With marketing automation, routine and tedious tasks and procedures can be simplified. Moreover, automation eradicates repetitive practices. This, in turn, will lead to a more productive staff of your E-commerce business. Instead on spending time doing manual processes, you can focus on how to track and monitor your customers.

Not only does it improve productivity, in conjunction with having sufficient time to get all things done, marketing automation tools reduces stress. In addition, research shows that repetitive movements and manual jobs may lead to work-related musculoskeletal disorders. Since marketing automation minimizes repetitive and manual tasks, it also lessens health problems.

The following are ways on how marketing automation increases productivity of an online business

  1. Lead Generation

By the use of marketing automation, tracking clients who are visiting your business website is now possible. Through that process, you can determine which type of leads are interested in your product or services. Now you can start marketing by sending them an email and asking for information in exchange for a document or an eBook. These website visitors can be converted into paying customers.

  1. Lead Nurturing

Next to finding leads is establishing a relationship with them. You or your marketing team’s aim is to nurture your leads across multiple channels, even if they are not yet searching for a product or service. Once you have gained their trust through consistent communication, these leads will become paying clienteles. Remember that nurtured leads purchases larger compared to those who are not.

  1. Email Marketing

Marketing automation makes it possible to send personalized contents or messages to clients through email. It makes your email marketing campaigns more efficient and effective. Automated emails will increase traffic to your website which will become leads. Moreover, instead of general messages, your emails are personalized based on the customer’s interest.

  1. Dynamic Content

Adaptive content depends on the preferences of the clients. It is an interesting feature of marketing automation that provides customized content based on the interest and needs of the customer. For instance, Amazon’s product recommendation vary depending on your browsing activity. This increases productivity since it strengthens customer engagement and retention.

Saves Time

In business, time is money. It is no secret that one of the most vital skills for success is time management. For online business entrepreneurs, there are a lot of things to do in order to stay on top of the industry. Working harder is not enough. An entrepreneur has to work smarter too in order to achieve satisfying results.

The good news is, one of the numerous benefits of marketing automation is that it saves time. Since the most time-consuming tasks can now be automated, you will be able to spend more time on more important responsibilities that need manual monitoring. With marketing automation tools, you can make marketing campaigns ahead of time, auto-deliver marketing emails and schedule a series of posts and pages in social media. Moreover, turning your marketing automation workflow on will allow you to run your E-commerce business while you are exploring the world.

Conclusion

To sum up, businesses of all sizes are now using marketing automation tools because they are aware of its countless advantages especially when it comes to the return of investment. With the right marketing automation software and an efficient marketing strategy, your online business can level off with successful competitors for a long period of time.

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