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Published June 12th, 2016 by

Guides to Tracking Phone Leads Using Call Tracking Tool

guides-to-tracking-phone-leads-using-call-tracking-toolYou spend a lot of cash on your PPC ads, websites, and postcards to inform the people about your business. You think that these campaigns will help you in getting great leads and sales. Though this could be true, you wouldn’t know which ad gives the highest sales and the most calls as these techniques don’t focus on determining the most efficient strategy. Fortunately, there is call tracking.

Call tracking helps you identify the most influential marketing technique to your target market. It determines which strategy gives more phone calls and the highest sales. Lastly, it tells you the primary source of your calls. Hence, you can say that call tracking is your business’ best friend.

However, many people think that it’s hard to do call tracking because of the word “track.” Can you imagine yourself following all the calls that you receive in one day on your own? It may sound easy if you only get a few calls a day, but if you have to track hundreds of thousands of calls a day, you would probably say, “Kill me now!” But you don’t have to. You just need to choose the right software from the best call tracking tools.

There are many call center tracking tools on the market. Before you buy a particular product, you need to know what it is, what you can get from it and other advantages of using call tracking. So without further ado, let’s begin the discussion.

Everything You Need to Know about Call Tracking

Probably, your company has a landline number. What happens when you receive a call?

According to statistics, 65% of Fortune 500 firms say that they got their highest leads from phone calls, while 61% of mobile searches were from a received call. Whether you admit it or not, people are dependent when it comes to making decisions. They like to ask questions before they make a choice, which results in a high volume of sales and opportunity.

Call tracking helps you identify how and where your customer gets your phone number. It tells you if they got it from a PPC ad or on a billboard. Moreover, it permits you to determine a strategy that gets more phone calls and sales.

For instance, let’s say you own an auto repair shop, and you want to promote your business using radio ads, billboard ads, and PPC ads. With call tracking, you can determine which marketing campaign gives the most phone calls, and which ad generates the highest sales. Maybe you think that the signboard is the one that produces phone calls, but the truth is that your PPC ad is the one that does it. Such insights can help you focus on the most efficient marketing campaign and use it as your primary advertising tool.

Things You Can Get From Call Tracking

Many people use analytic systems to know how many people go to their website. Yes, that’s crucial information as it tells you whether your campaign is great or not; however, it doesn’t measure phone calls. Like clicks on the web page and ads, phone calls serve as leads, and as shown earlier, phone calls provide the highest leads.

Apart from that, there are other things that you can get from call tracking. Some of them are as follows.

  1. It identifies what’s working.

Just because you used a hefty amount of cash on billboards, it doesn’t mean that it’s the most productive technique. With the help of the best call tracking tools, you can determine which campaign gives positive results, and which one falls flat.

  1. It gives credit to your advertising efforts.

Though gut feelings are correct most of the time, it can also make mistakes. For example, you may think that your billboard ad is the most successful marketing strategy that you use, but you don’t have evidence to prove it. With a call tracking tool, you can correct your mistakes and put your phone calls and leads back to their sources.

  1. It allows you to use it as proof to your boss or even yourself.

When you’re spending a big amount of money on marketing techniques, you want to make sure that you’re getting the most out of your strategy. Call tracking tools ensure that you spent your money on the most powerful marketing technique. With this strategy, you will know in an instant how much you can get from the marketing tool that you want to use.

  1. It helps you save money.

With call tracking, you don’t have to spend money on techniques that don’t give positive results. It’s because a call tracking tool can determine which method and page are transforming and which one is stagnant.

  1. It helps you get the lost leads.

There are times that your leads get lost for whatever reason it may be. If this happens, call tracking can recover missing leads by giving them a follow-up call.

Is call tracking difficult?

Many people wonder if call tracking is difficult. The answer would be no. Call tracking offers numerous levels. If you’re a beginner, you can use free call tracking tools to know the source of your call. But if you want to get an in-depth result, then you should use advanced call tracking.

The difference between basic and advanced call tracking solutions is not just about the result that they give but also the price. With basic call tracking, you only need to spend little or nothing at all. It’s because most of its features are available for free. Moreover, you don’t need to download and install the program to use it. With the advanced call tracking software, you need to spend cash and download the program if you want to take advantage of the features offered by the software.

Hence, your choice lies in your level of expertise and your budget.

Advantages of Call Tracking

Most call tracking software reviews tell you the features and benefits of certain products. If not, it tells you how to find call center bug tracking and project management tools. This article is no different from those reviews. The only difference is it gives the general benefits of call tracking.

So what are the advantages of call tracking? For one, call tracking improves call recording and call routing. With this service, you can route the calls based on the needs of your caller. For instance, if the consumer’s concern is about product installation, you can pass it to the troubleshooting and connection department. If the caller wants to buy an item, you can send the call to the sales section.

Another benefit is the budget. Whether you want to advertise your business on billboards or PPC ads, you need to spend money to make it happen. However, not every marketing strategy that you see is worth spending. If you read reviews of call tracking tools and choose the right product, there’s a possibility that you can save money from your marketing strategy.

It also determines your ROI. Return on Investment plays a significant role in any business. It is the expected amount of money that you can get for the money you spent. However, knowing which technique or product gives good returns is quite difficult. But if you use call tracking, you can determine which strategy gives better ROI.

Apart from that, it helps you figure out where the calls are coming from and perform some random tests. That way, you’ll know which techniques you should keep, and which one you must eradicate.

Lastly, call tracking helps you make better decisions for your business. If you have full of options, and you don’t know what to take, call tracking will help you make a decision that will truly benefit your firm.

Now you know everything about call tracking; it’s time to find the right call tracking solution for your business. First, you need to create a list of call tracking software available today. If you don’t have any idea, you can start using the call tracking features offered by Google. These tools are for free. Moreover, it gives you an idea of how it works.

If you think you’re ready to level up, that’s the time to find advanced call tracking solutions. You can ask someone you know who uses call tracking, or you can look for reviews of call tracking tools. That way, you’ll know the pros and cons of each service that you have on your list. Furthermore, it will help you in finding a package that fits your expertise and your budget.

There are many websites dedicated to giving sales call tracking tools and reviews about call tracking software. However, if you want to get reliable and credible surveys, then you should visit CrowdReviews.com website. The site will give you a list of the top call tracking software on the market today, as well as customer reviews. With this web page, you can choose the perfect call tracking solution that fits your business’ needs.

Jeev Trika

Jeev is an executive leader with successful experience building research portals which recommend the best products and services in various highly competitive verticals.

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