Even though this is an industry that is all about sharing knowledge, there are still a couple of secrets that marketers tend to keep to themselves.
Why? – Well, everyone has their reasons. But most of them are built on pure paranoia. Even though they want to help you achieve your goals in business, most marketing experts still don’t want to teach you EVERYTHING about their craft.
They simply don’t want to take themselves out of that equation. It’s still in their best interest to keep you partly in the dark about certain things, and dependent on their knowledge and experience. Especially when it comes to generating traffic and dominating the SERP for certain queries.
As the saying goes: “A magician never reveals his secrets.”
Well, I would like to make an exception. Unlike most digital marketing professionals, I don’t really see the need for keeping secrets from my readers. My business is an open book which is accessible to everyone that’s interested in taking a look (heh, that rhymes).
How come? – Well, because I don’t want to see people fail, and I know that chasing rankings is no easy task, especially for those who don’t really know how, where, and with what tools to dig for gold in this department.
Traffic – The Lifeblood Of Every Online Business
Regardless of what you do or sell online, one of your main objectives in business is ALWAYS to get as many people as possible to recognize your brand online and visit your site.
No new visitors – equals no new leads. Which, we can all agree, means certain death to any type of brand or business. If you continue to see a flat line in your Google Analytics account, that usually means that your business is in peril.
Without a constant flow of new visitors coming in, you cannot really function online. As a business, you cannot afford to stagnate in this department.
Why? – For two reasons:
- You’ll start to lose money;
- The competition will eat you up.
Every other site out there is focused on the same things you are.Like you, they’re all doing everything in their power to generate more and more leads via their website.
Even though getting new people to constantly visit your site seems a pretty straight-forward plan, in practice – it’s not quite that simple. For most online businessmen, this is nothing short of a complete nightmare.
With over a billion active websites online, one could say that it’s a bit challenging to drive some significant traffic from search to your site. Especially if you’re new to the game. If you lack the experience and expertise in this department – you’ll really need to get your hands dirty.
In order to improve your website’s traffic, you need to work on your rankings. There’s no way around it. Climbing to the top of the SERP ladder for relevant queries should be on top of your marketing to-do list.
Naturally, this isn’t really an easy thing to do.
Luckily for us, there are a lot of amazing SEO tools out there that could help us speed up this process. In this post, I’m going to share some of the best pieces of SEO software that I use on a daily basis, to help me rise above my competition and generate tons of new leads on my site:
If you want to rank high in Google’s SERP for relevant queries, you need to get a lot of websites to point back to your domain. Link building is still the foundation of every SEO strategy. You need to build a rich backlink portfolio, if you want to rise above your direct and indirect competitors.
Even though this all seems great, building amazing backlinks is never an easy task to accomplish. A lot of different factors come into play here. Discovering new opportunities, reviewing their quality, looking for different trust indicators – this is just the tip of the iceberg. Link building is a process that usually tends to suck up an insane amount of time from your busy schedule. If you don’t use Dibz, of course.
For those who are not familiar with this tool, Dibz is a wonderful link prospecting piece of software that SEO agencies (and individuals) use for almost automating their link building efforts. What this great tool actually does is offer users an easy way to search Google and find valuable link building prospects.
By using a variety of SEO metrics, Dibz calculates a website’s relevancy as a link building target. This is one of its unique features and it enables link builders to easily identify websites that represent the most relevant targets for their campaigns.
2. Screaming Frog Spider Tool
This is also a great tool. Screaming Frog has the power to crawl an entire site in a matter of minutes and provide intelligent and detailed data for every URL connected to that specific domain. It’s great for auditing sites and analyzing various different web addresses from an on-site angle. It eliminates the pain of manually checking every single link connected to the domain of your interest.
Screaming Frog helps you stay on track. It makes sure that you don’t miss all sorts of different redirects and duplicate content issues. This software allows you to gather, analyze, filter, and export major SEO element to Excel or Google Sheets, where you can later on decide on your course of action.
Screaming Frog also integrates with Google Analytics, in case you’re in need of some additional data for your site review/analysis/report.
This is a tool that is primarily used by people who are involved in content marketing. But it also offers a lot of value for data analysts, digital PR specialists, and all sorts of different community managers. It’s a great alternative for those who are currently struggling with such tools as BuzzSumo.
EpicBeat gives its users a chance to take a deeper dive into various types of relevant industry numbers that could help them super-charge their content marketing efforts and come up with materials that will surely win big online and generate loads of traffic and leads, because it’s built on intelligent data. EpicBeat goes beyond providing people trivial metrics. This is the best content aggregator out there. If you want to find, dissect, analyze, curate, and understand how a certain piece of content works – this is the right tool for you. EpicBeat will help you maximize your efforts in this department.
On the plus side, this tool also has an extremely user-friendly interface, which makes it easy for every type of user to maneuver through the platform and analyze all important insights.
Thank you for taking the time to read this blog post. These are the top 3 SEO tools I use to help me drive traffic to my website and rank high in SERP for my desired keywords.
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