Call tracking has been around since the 90s, but it only became popular when tracking tools came into the picture. Before, entrepreneurs used it to find out which of their campaigns were the most effective. As the years went by, the features of call tracking tools have changed. With this equipment, not only can you identify the strongest marketing strategy you’re using, but you can record phone conversations between your staff and the caller. Thus, you’ll get to hear how your employees deal with different kinds of customers, and how they entice people to buy their products.
Apart from that, it lets you save money. Since you now have an idea of which campaigns drive offline call conversions, you can focus on these strategies to get more calls and sales.
There are many top call tracking tools on the market, but before buying any product, you should read this article, as it’ll tell you how call tracking will benefit your non-digital and digital campaigns, and how to take advantage of this tool.
Call Tracking for Print and Online Marketing
The best thing about phone call tracking tools is that it can track almost all kinds of marketing ads, from offline to online campaigns. You can check the effectiveness of your print ads and see which of these non-digital techniques generate calls. Through this procedure, you’ll have a better understanding of your offline marketing efforts. However, tracking your print ads has limits. With printed materials, you need to separate them one-by-one before you can track calls.
It’s where online marketing has a better advantage. Call tracking can analyze your online campaigns using Google Analytics, CRM tools, automation systems, among others. It also lets you see which keywords drive traffic to your PPC ads, and which channels provide the most offline call conversions. All these pieces of information can help increase the ROI on your online and offline marketing efforts.
Now you know where you can use your call tracking tool; it’s time to identify where it fits your business. Doing this will support call tracking.
To begin the procedure, think of places where you can post your company’s phone number. It can be online or offline. Next, create two columns. In the first column, list down all the ads where people can see the hotline, and in the second column, write down all the places where you want to display the phone number in the future.
Both columns, with places written on it, represent opportunities. If you put your contact number in all these places, you’ll have a better grasp of which marketing campaigns are working.
The Use of Multiple Phone Numbers
The simplest form of call tracking is getting several phone numbers. Almost all call tracking tools on the market provide this service since it allows users to get as many numbers as they can and use them in their ads. For instance, if you have a new advertisement, let’s say a radio commercial, you can grab a phone number for that campaign. The person who hears it on the radio will jot down your contact details, and then call you up on that same day or a few days later. Through this technique, you’ll know in an instant that they got your number from a radio ad.
As tempting and addicting as it may seem, you should never go overboard with this technique as the search engine won’t recognize your company as a legitimate business. Thus, it is best if you use two phone numbers – one is for online presence, and another one is for your website.
Setting Up Call Tracking
There are different ways of setting up call tracking. It depends on the analytic call tracking tool you’re using. Despite the brand differences, they all have something in common: Dashboard. It’s an interface where you can see the latest reports on phone calls you receive.
To set up call tracking, you have to look at your dashboard as it is where you can handle your phone numbers. This technique is the simplest and quickest way of tracking calls. Hence, you don’t need to be an IT expert to trace calls. Moreover, this technique is perfect for small businesses with basic needs, making your campaign efforts more robust.
How to Get More Numbers Using Call Tracking Tools
Now you’ve set up your call tracking; it’s time to know how to get multiple numbers using your tracking software. There are many top call tracking tools that you can use for getting multiple phone numbers. You can hire Dialogtech, CallFire, and CallRail to get contact details and use it on your campaign.
However, that’s not the only thing that you must do. Of course, you want to convert all the calls you receive into leads. According to studies, phone calls are 10x more efficient than any other marketing strategies as they can lead to sales. Thus, you have to know where the calls are coming from, so you can distinguish which marketing efforts drive sales.
For instance, when one of your customers visits your website and reads its content, then copies and calls the number posted on the site, there’s a good chance that you can make sales from them compared to those who saw the ad on a billboard. This event can change the way of how you promote your business. Either you discontinue using signboards and focus on other campaigns that drive more sales and calls, or you could update the content of your print ads. Your decision lies in the tracking report and your budget.
Tips For Increasing Sales & Conversions With Call Tracking
Tracking sales and conversions are ideal for any business, but growing them is better. Once you ordered some phone digits and set up your call center tracking tools, it’ll be easy for you to increase sales and conversions.
Here are the things that you must do if you want to improve your conversions and sales.
- Find out the source of your calls. Since your ads are all over the place, you don’t know the origin of your calls. To determine where they are coming from, you can conduct a PPC test to target that area and assign a local phone number there. You can also use it for online and offline campaigns to determine the source.
- Know the phone call quality. When we say qualityphone call, we don’t pertain to the telcos provider that we use. Call quality means the sales made after a call. So if your staff failed to entice the caller to buy the product, it means that there’s something wrong with your employee’s performance. To improve their production, you can score their calls to determine how they are doing.
- Study and search for reasons. Once you know where the calls are coming from, you have to analyze the results and look for reasons. That way, you can implement the same tactics to your other campaigns.
- Look for solutions. Now you know the problem and its causes; you need to find a solution. Ask yourself, “How can I improve the current state of my campaign?” Once you get an idea, write them down on your list.
- Implement changes. Implement the solutions you have and see the result. If the changes give positive outcome, then you should continue using it. Repeat the process on other areas until you get the result that you want for your business.
Call tracking is a must for business. It helps you reach success easier. With the use of the tool’s system, you can trace the source of the calls. Moreover, it tracks the caller’s activity before giving you a call. Lastly, it helps improve sales and conversions, as it gives you a report on each campaign you’re using. You’ll know which marketing efforts are working, and which ones need improvement.
Despite its advantages, not all industries should use sales call tracking tools. The reason is that there are fields, which don’t require calling. An example of this is the e-commerce industry. They get conversions and sales through clicks.
Another business that doesn’t need this software is affiliate marketing. Though this work promotes products, they still don’t need to use this tool. Like e-commerce, they get income and sales through clicks.
Some of the businesses that need to use tracking software are the automotive industry, healthcare services, hotels, and tech companies.
Thus, before buying a tracking tool and reading call tracking tool reviews, you have to weigh in your options. Determine whether you need this product or not. If so, make sure that it can handle all of your marketing campaigns, so you can enjoy the benefits it gives.
There are several forums and websites dedicated to giving reviews about call tracking software. However, if you like to read real reviews, then go to the CrowdReviews.com website. The site has a list of the trusted and popular products and services. Read those reviews as it will help you choose an item that fits your business’ needs.
Trevor Price
Latest posts by Trevor Price (see all)
- Why Document Management Software Is a Must for Every Company - January 13, 2017
- What Are the Best Scheduling Software for Your Specific Needs - January 12, 2017
- What Are the Top Features of Membership Management Software - January 10, 2017