We consume more websites now than how it was 10 years ago. The transition period of the information age towards experiential age was defined by how we perceive visuals, which also enhances the way we absorb information in the web. Website engagement relies on navigation, functionality and user experience, which should keep pace with the latest advancements in the mobile technology. Modern web design aims not only to present a visual representation of information but also to encourage interaction and provide a rich user experience that engages and yields profitable outcomes. It isn’t any more an art, but a technology that revolutionized the way we consume information and market online.
Businesses must know the latest trends in web design and web design services to maximize the benefits of internet technology to their marketing and branding endeavors. This is why web design is important. So creative and technical teams must work hand in hand to achieve a web design that compels, engages and influences customers.
Let us take a look at how web design has changed over the years through these trends and modern elements that go deeper beyond visual pleasure. And may this article, at the end, help you know which web design company is best for your industry requirements.
We see how web designers continue to break the molds that website themes are establishing. While uniformity is one way to establish an impression that is clearly and obviously evident with every element that users see, it compromises your uniqueness and edge over competitors. When it comes to branding, a fresh and interactive approach can leave a “mark” to customers.
In designing websites for businesses, a web designer should be careful in incorporating too much novelty as it may divert the attention away from the product. It may also confuse customers, and the core purpose of online visibility might not yield the results it wanted. There should be a balance between user experience and functionality, but never sacrifice usability for flashy tones.
A number of layouts, buttons, fonts, grids and interactive elements can add to the variety of ways to achieve uniqueness with your design. We see how the trends are moving towards diversity and breaking the norm without sacrificing usability and functionality.
Professional Images and Rich Illustrations
The overall design trends are gearing towards personalization, and we see that modern websites are favoring professionally shot images over internet stock photos. This provides more depth and associates emotions that can strongly support branding endeavors for businesses. Some web designers are exploring hand-made artworks and calligraphy to further personalize their designs. The digital space is becoming more enhanced and enriching with creative pursuits.
Enhanced Artificial Intelligence Integration
With the proliferation of mobile devices, interactive environments have become more diverse. Thus, customization is important to provide experiences unique to each platform. The key is to read the user’s intent, which is only possible through Artificial Intelligence or AI.
While we are still on the road to a more sophisticated AI that will interact with the users in real-time, AI integration allows the system to analyze and interpret data that will return user context solutions and suggestions for a seamless interaction and improved usability. Web design need not be too fancy, and the emphasis should be on an enhanced experience in both form and function.
Virtual Reality and Mobile Wearables
The experiential era exposes us to a more immersive experience that is evident with virtual reality technology. Mobile wearables are also becoming a big thing, despite the failed Google Glass. Since the VR technology is still in its infancy, web designers are only starting to adopt ways of developing applications and formatting websites that are accessible to VR devices.
Mozilla research introduced in 2014 an experimental VR-enabled Mozilla build, which allows web designers and developers to turn any website into a virtual reality experience. Mozilla recognizes the immense opportunities behind the VR technology as an important element of the future of web design, which will break down the mold when it comes to website interaction and engagements.
Smaller screens pose new challenges to remain faithful to a rich user experience. Mobile websites need to be optimized to be responsive and easily navigable. Layouts, fonts and graphics must also in accordance with platform device sizes and build.
Not only in form, the enhanced visuals of split screens also yield advantages when it comes to providing simultaneous paths to take for an innovative user experience.
These are defined as the culmination of brief or momentary actions that enhances a user’s website experience, which can be either passive or active in nature like icon-based buttons click sounds or passwords. It allows users to initiate an interaction between them and the website, which contributes to the overall user experience. Microinteractions can achieve the desired action through a few clicks or can be more experiential with a lengthy process.
A number of microinteractions are clearly present in social media networking sites. A few examples are the buttons for different emotions and the share buttons that allow users to reuse existing information from the internet.
Web designers must make these microinteractions as simple as possible to provide a rich experience in a short time so as not to become obtrusive and frustrating for users.
The core of microinteractions is to provide an innovative way to hasten an activity; to save time and to entertain a user at once. Microinteractions must sustain the interest of a user and must enliven the engagement for a more memorable experience.
Any kind of microinteraction is built using 4 parts:
- Loops and Modes
Triggers are the ones that initiate action on the user’s end like “Read More”, “Click to View”, and “Click Image to Enlarge”, etc. These reflect the action it compels or the data it will display. Rules define the function of the trigger. Feedback sustains the interaction until the action is completed. Loops and modes define meta rules.
Microinteractions also provide acknowledgments of the user intent towards a trigger and rewards him with a visually pleasing interaction. It makes a web design more intuitive; guiding the user to the next step. It also provides a seamless transition from one action to another, which contributes to the navigation and user friendliness of a website whether in mobile or desktop.
Aside from graphics, animations provide an immersive user experience. It is visually pleasing, and it also enhances microinteractions, which boost emotions and storytelling. Part of the trends in web design are to make interactions an engaging and memorable experience, and richer animations boost this alongside a unique way to present information.
Animations need to be thematically consistent and simple in order to align to the core of its purpose and storytelling intent. It should not confuse or irritate users but must highlight important points. It can also be used to make transitions fun and interesting.
Images Will Dominate Text to Convey a Point or a Whole Content
SEO will welcome properly tagged and visually optimized images as alternatives to information relevant to user intent. Some users find a web design that conveys a message in the form of graphics, which makes the interaction simple, straightforward and visually-stimulating. But the core of its use is not to go overboard or favor an element over the other. Striking a balance is still the key to pleasing varying preferences, and to convey a message with clarity and purpose.
Other Modern Web Design Elements
This establishes a narrative way of displaying data, but with points effectively segmented to set emphasis with each scroll. The design focuses on the navigability of the website in terms of the content journey and completing the consumption of the site’s information at the end.
As an aspect of email marketing, pop-ups for newsletter sign ups have become more persuasive, but less disruptive to the way it publishes content – in full-screen. Instead of blocking what you are reading, it “pushes it down” using a modal, which you can also easily remove by simply scrolling down further – no more manual closing.
Videos of Product Demo as Landing Page
As the internet becomes more accessible and loading speeds more efficient, there is no more reason not to integrate live videos to support a product demonstration on a website. It makes content simpler, and not only appeals visually but also provides a more dynamic way of conveying information.
Designers as Coders?
Whether it is a way to broaden skills or to render an exclusive control over a website design and framework, web designers are seeking to expand their knowledge to improve their designs with programming. Though we don’t see any merging of different disciplines yet, it isn’t a bad idea to incorporate new ways to bring creativity to life using a myriad of technologies.
Seeing these trends will help us realize the conscious efforts on the part of web designers and the web community, in general, to enhance the way facts and information are conveyed online. These will not only benefit our eyes but also our minds. Web designs are intelligent features that have the power to engage, persuade, compel or convey something with sense and with depth. And we are seeing that trends will make web design services an essential component for every website creation campaigns – personal expression, income generating, advocacy, branding or marketing purposes.
The best web design services must know the basics of web design and should be updated with these trends to stay effective despite the ever-changing nature of online requirements. See reviews of web design services from CrowdReviews.com to help you in assessing the right tool for your business initiative.
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