A whole SEO experience connotes a continuous monitoring and improving the key performance indicators of an SEO campaign to stay on top of control. Learning how search engine works can widen your perspective on how to formulate the best practices in SEO. It is a good thing that the most popular search engine today, Google, released a white paper of its starter guide to search engine optimization. Coming from a search engine developer itself enlightens one on how to begin with its SEO efforts.
Below are the best practices for SEO:
Create an accurate and informative title page
Call this your “first impression page”; it is important to give effort in making your title page as engaging and relevant as possible.
Your page title should be accurately describing the content without going overboard with its length. Do not use irrelevant words or imposing an irrelevant thought, and avoid using vague page titles like “Untitled-1” or “Page 1”. Your ubsequent pages should also include a title unique to others for search engines to recognize it distinctly from the rest. Titles are better off with the “short but sweet” connotation, where you create brief but informative titles for your pages. Anyway, Google will only display a brief portion of it in SERP.
Use a description meta tag
A description meta tag allows Google to display brief summary of your website content below your clickable link in the search results. Basically, it could be one or two sentences long. This should accurately describe the central theme of your website content to inform users on what to expect from reading it. For it to gain merit, please avoid irrelevant thoughts, using only keywords or generic descriptions and copying and pasting the whole document content to it.
As much as possible, use different description meta tags for Google to index your sites individually for a better chance of visibility.
Improve your URL structure
Make sure that your site URL is informative, relevant but easy to remember. It should embody the content or information you want to convey. It makes your site user-friendly and easily navigable. This way, visitors remembers your site and links to it accordingly.
Make your site easily navigable.
Create a natural flow of information according to hierarchy by enabling users to go from general content into segmented information with ease. But one must not go overboard in dissecting information and placing them in different navigable links. In few clicks, a visitor must land on a page that he or she is looking for.
Engage your visitors through quality content
For some, SEO is a natural thing, especially when you are promoting a high quality, almost unflawed, and very informative content. The recognition of these sites are inevitable, since good content is constantly being shared. In order to achieve that level of quality that your targeted audience is looking for, you should anticipate what they want to see and know. You must have good organization of your content, so that your readers will have a clearer understanding of the information you want to convey. To sustain active and regular readers, always offer fresh and unique content from time to time.
Optimize the way you write your write anchor texts.
Anchor texts tell readers what to expect and where they are heading to when they click the link. To optimize your anchor text, follow these useful tips:
Choose a descriptive text to easily convey the idea behind the link. Avoid using irrelevant phrases or too generic set of words like “click here”.
- Write concisely but informative anchor texts.
- Consider formatting text to put distinction within the content.
- Use anchor links for internal links, as a form of site navigation or as reference.
- Include image attachments to your site, and optimize it as well.
Images are important components for an engaging content. It doesn’t just contribute to the visual appeal of the site, but you can also make it distinctly your own by optimizing the attributes using”alt”, where you can make your image similar to anchor text, and direct it to specific link. You can also put other descriptions within the “alt” attribute to make it more personalized and informative.
Use heading tags appropriately.
Heading tags are cues for your readers; emphasized to understand the content below it. Multiple heading sizes are used in the hierarchy to otherwise emphasize how the thought of the content is structured.
In putting heading tags, think like you are making an outline where you put emphasis on the main points and sub headings only. Use it with caution, however, and only on where it is more appropriate.
The “robots.txt” file
This prevents search engines to “crawl” your web pages and show it to the search results. Sometimes, website owners doesn’t want specific pages to be displayed or viewed by users because of its inappropriateness or isn’t relevant to the overall theme of your site. It is frustrating to users when they land a page on your site when its irrelevant to what they really wanted to see.
Be wary, however, on how you would incorporate the “robot.txt” file in the pages of your site. Some search engines doesn’t recognize this, and may violate your instruction. Instead, you should protect sensitive or confidential information with password as an alternative. Some curious users may explore the directory of your “robots.txt” file and find out what files it protect. Also, make sure that you don’t corporate your “robot.txt” to pages that are searchable and relevant, because Google might display those pages coming from proxy sites.
The “rel=nofollow” attribute
By setting your site “rel” attribute to “nofollow” means you don’t want to pass on the reputation of the page through the links, or that you don’t want the certain links in your site to be followed on. You may do this on your message boards or comments section.
Enable your site to be mobile-friendly
Nowadays, everybody is going crazy about mobile, and is slowly migrating their online activities to their smartphones and tablets. Therefore, to have it user-friendly experience, Google asked website owners and developers to optimize theirs.
In 2015, Google officially acknowledged that mobile searches have already surpassed desktop searches.Being a maturing feature for websites,most web developers enabled their sites to be optimally mobile-friendly, but not mobile search friendly. In order to do this, one must “notify” Google by creating a Mobile Sitemap and submit it to them using Google Webmaster tools.
Guide your users to the right format based on their access devices
It is best to test run both your desktop and mobile optimized sites to make sure that you make your points across well. If there are confusion, modify right away by either redirecting one to the other, or tweak inaccessible formats, like menus and images to be more appropriate with the screen and loading times.
Promote your website
While organic search promotes natural approach in search engine recognition, one can still put more effort in making it faster by incorporating back links. This way, your site can be discovered faster and that Google will be able to recognize it right away. Make announcements in blogs and social media sites, and participate in industry-related forums and communities.
Is the SEO Landscape Changing for 2016?
Search Engine Watch made a forecast about the trends that will stay and might change for this year. The SEO landscape has seen many changes, especially related to the new algorithms. It is necessary for website owners and active SEO users to know these trends to improve their SEO efforts accordingly. Here are some of the logical observations and predictions about the direction for SEO during this year:
- Social media will play a great role for SEO this year
Social media are significantly affecting the SEO landscape, both directly and indirectly. It is expected to influence the rankings of social networking sites when it comes to e-commerce-related activities, and are starting to partner with each other to make a big network out of their individual expertise and create a powerful community that caters online marketplace.
- Desktop SEO will soon retire
As the number of mobile searches has already surpassed the desktop searches, many experts are predicting the descent of desktop SEO anytime soon. While it doesn’t happen now, businesses focus on mobile SEO to better prepare for its coming. The conversions are increasing, and the revenue it brings is a big opportunity that shouldn’t be passed.
- Fact-based content will be replaced by trendy, fresh and unique topics
Information on the internet is getting-aturated, and experts see readers interested to see fresh and unique topics instead. Thus, website developers consider sustaining this trend and kind of interest to stay relevant and updated.
- Link building trends will change
Link building out of offline or offsite reviews and brand mentions are becoming a thing. Apps plays a role in newer forms of link building, due to the growing mobile technology industry.
- Local SEO will further mature
Due to the development of wearable technology, geographical searches, and industry specific mobile apps, local SEO flourishes greatly influencing personalized marketing strategies through a complete user experience. Reviews and local citations will also gain more importance.
The 13-point best practices mentioned above entails hard work and meticulous processes in order to achieve. DIY-ing your SEO efforts will pay off eventually, and saves you costs. However, for some businesses, the time to do SEO work has an equivalent consequence to their productivity levels, thus, it is wiser to get SEO services or an SEO company instead.
SEO companies supposedly are a group of SEO experienced individuals, that attributes focus and attention making sites SEO-friendly. These SEO firms work on different budget types over various industry-related scenarios. An SEO agency collaborates with your objectives, and turns SEO intentions into real results. There is no shortage when it comes to SEO providers in the market today, just make sure that you get the right one for your needs.
The best SEO services will incorporate the authority of your needs to their expertise SEO. To help you get in tune with the appropriate provider that can help you with your long term SEO initiatives, see CrowdReviews.com’s reviews of SEO services.
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