Finding the Right PPC Bid Management Tool for You

Pay Per Click bid management software is a tool used to ensure a company website can be found quickly when searching using search engines, such as Google or Yahoo! using keywords or sponsored sections. Nowadays, it’s an effective and popular tool used for PPC campaigns or online marketing strategies.

However, finding the right PPC Bid Management Tool can be difficult if you do not know how it works. You need to learn about rankings, keywords, spending limits and bidding strategies to find out what you’re looking for. Aside from that, this provides different solutions and features which may not be suitable for your campaigns. This article talks on how to find the best software that matches your business needs.

Common Terms in the PPC Bid Management World

You may be starting with PPC bid management, so we compiled a short list of terms that you might encounter. These are:

1. This is a formula used to calculate PPC bid management strategies or campaigns.
2. This is the maximum price that advertisers will pay for a certain keyword in a sponsored ad.
3. Bid management. This is the method of managing your bids and lowering the price by using optimization and keyword grouping.
4. Conversion rate. One of the metrics used in PPC bid management campaigns referred to as the percentage of users who completed a call-to-action, such as answering a survey or a form.
5. This is the act of a web user to”click” on a PPC ad.
6. Return of Investment (ROI). This measures the efficiency of an investment.

What are the features that are essential for my business?

The features of the tool can help you manage your PPC bid management campaigns effectively. The software should have these four basic features:

1. More and more PPC bid management companies offer free trials for you to test their software. This is necessary if you really want to use the software. Not only you’re getting familiar with the software, but you’ll be able to confirm if it is beneficial for your company. Additionally, you would like to make sure that the software would deliver results and works as advertised. If you’re satisfied with the software, you can always invest your time and money for the software and reap up the benefits later on.
2. It is essential to look for a software that has a great reputation because you’ll be working with them for your PPC bid management campaigns. If you select a bad software, your company might be doomed even before you start. To find out if the software has a good reputation, check its record of accomplishment. It should have positive feedback reviews from clients and have a quality rating from other companies, such as the Better Business Bureau.
3. It should be consistent with its results. Not only that, the data that the software is providing should be accurate and trustworthy. There should be minimal to zero technical issues that can possibly affect the productivity of the PPC bid management campaigns.
4. You should be able to reach out the software’s customer support easily and able to respond to you at the soonest possible time. It’s best if they can be contacted on the platform you prefer. There are four types of support, such as chat support, email support, website and phone support. Find out if their support can help you explain the software better or if they have handy video tutorials.

This is just basic features of the software. Here are other pay per click bid management software features you can consider:

1. It has an intelligent automated keyword bid system or bid management.
2. It has an account management.
3. It has a keyword management.
4. It has a campaign management and campaign optimization features.
5. It has real-time reporting tools.
6. It has a ROI tracker.
7. It has an integrated workflow and easy navigation tools.
8. It has an accurate bidding algorithm.
9. It’s easy to use and has a tutorial.

You also have to consider the following in selecting the top PPC bid management tools for your company:

1. Cost
2. Method of keyword bidding
3. Focus or product strength of the tool
4. Specific requirements needed
5. Overall effectiveness on your campaigns

Let’s focus on the cost, which is one of the most important factors. The cost will depend on the amount of traffic you’ll get. The higher the number of traffic, the more effective it is but the more costly. Competition is another factor. The more companies that use the keywords, the more expensive it is because you’re vying for the same thing.

Most of the time, you’re being charged with Cost Per Click (CPC). This is the type of payment model for PPC bid management, which lets you pay for the number of times your ad was clicked by a visitor. You can have either use the flat-rate PPC or a bid-based PPC. Flat-rate PPCs have fixed rate while bid-based PPC depends on the location, time and other selected factors at the minimum price available.

The features of PPC bid management tools can be a bit overwhelming at first. You can do so many things at once. However, there are only two major features you need to focus on the software:

1. Reporting tools. The software should give you an accurate overview of what’s happening with your PPC bid management campaigns, including conversions, ROI and impact of the keywords used.
2. Bid management. The software should have a pre-set bidding strategy that you can apply automatically in your PPC bid management campaigns,which can be placed in individual or group of keywords. Effective tools have the option for you to change the keywords you’re bidding.

Using a PPC bid management tool is beneficial to companies or consultants who provide PPC management services. It is also recommended for direct advertisers who are busy but want to have PPC bid management for their campaigns.

One good example of this software is PPCBidMax, where it has most of these features. However, like what was mentioned earlier, not all software can be compatible with your business. If you think that is not good software for you, then read on list of the top PPC Bid Management Tools of CrowdReviews.com.

What are the things to avoid when choosing a software for your PPC bid management campaigns?

With a lot of pay per click bid management tools to choose from, it’s hard to find out which ones to avoid.Here are some red flags to look for when choosing for software:

1. Limited or outdated management tools.If you have limited tools or are out dated, your competitors will gain advantage. Additionally, you’ll have poor results from your PPC bid management campaigns and would not effectively utilize them.
2. Complex interface and design. Having a complex interface prevents you from getting the best results of your PPC bid campaigns. Even with tutorials, if you’re not happy with the performance or interface it has to offer, you will be counter-productive.
3. Minimal support. A software may have a self-help portal if you need to resolve an issue quickly or if you have a general question answered. However, if you need help on a major problem or is having technical issues but is unable to contact a customer service representative, you’ll be better off with another software.

Successful PPC bid management campaigns, even with automation capabilities, still need a real person or team to make them work. These need creativity and innovation to make them efficient. Monitoring the progress and measuring the results are good ways to find out if the campaign is valuable or not. Your PPC bid management campaign strategies should be aligned with your business goals. Make sure that the software you choose matches your company’s objectives.

Look for a reliable software for your PPC bid management campaigns that can help you save time and effort for your campaigns. If you have the right software, you would be able to accurately monitor your campaign results and use them for future campaigns. Read reviews of PPC bid management tools from CrowdReviews.com and choose the software that’s right for you.

These are helpful tips if you’re considering a software for your PPC bid campaigns. Just take note that no software is the same and not all of them can provide you the service you’re looking for. If you’re interested in buying, read CrowdReviews.com’s Reviews of PPC Bid Management Tools as a guide finding the perfect software for you.

• About
• Latest Posts

John Tovar

John specializes in the creation and planning of business-centric mobile applications and mobile website design and development.

Latest posts by John Tovar (see all)

• What Is Catalog Management Software and How It Helps Your Business - January 5, 2017
• What Are the Top Features of the Best Medical Billing Software? - January 4, 2017
• How the Best Hotel Management Software Will Improve Your Business - January 3, 2017