You may have heard about marketing automation all over the web before. You may have thought about investing in one for your business; however, tons of negative marketing automation tool reviews online puts you off in doing it. But are all of these negative feedbacks true? If yes, then, why are other people so pleased about switching from manual to the automatic way of doing their marketing system? So you come up with the question why use these tools for your marketing system?
It is a fact that marketing automation has so many benefits to offer and some drawbacks to give too. If you are a marketer, it is only right that you know these merits and demerits with using the medium. On the other hand, you also need to be aware that not everything you read on the internet is actually true. There are so many negative misconceptions about marketing automation that outweighs all the positives for some people.
This article aims to help the reader unravel the most common myths about it and know its exact reality. Read through the end and know what the top tools to pick.
A lot of marketers have a misconception of marketing automation tools. One is it being software installed in a computer, and then automatically, things fall to places. Many are enticed to use the tool because of the least effort they have to give especially in terms of setting it up, which is actually the other way around. If you ever come across with a tool that promises an automatic setup, then, avoid that tool.
It requires the users to do the setup where they are required to encode some important details, set some standards, do adjustments if needed, and many more. You need to remember that setting the tool by yourself allows you to control the tool for it to align with your marketing standards. How you put it up greatly affects how it works. If done right, all the other procedures become much easier, and you will be more efficient in doing the job.
It Does the Entire Job
Many people have a misconception in mind that because marketing automation is software, it can do the entire job, and you can then go home. Many marketers thought that because it “automates” the marketing process, it also means that they automatically get results without putting any effort. This is probably one of the most dangerous misconceptions about it as it can lead to misuse of the tool.
On the actual fact, it is only a tool to make the job of marketing easier and more effective for marketers. Yes, it does the job a lot less heavy, but you constantly need to do some tweaking and other stuff if you want to ensure the tool works at its best. The outcome you get out of using this platform still depends on you. You will never enjoy the benefits of using the tool if you don’t involve yourself in it.
It is Made for the Lazy
Many believe that marketing automation is the lazy way of doing marketing tasks such as sorting out the contents and email campaigns to publish. Because of the amazing features of this app where you can automate some process such as auto scheduling of contents to publish and emails to be sent, people then think that no effort is needed from the user hence why it is for the lazy ones.
On the other hand, great marketing automation takes dedication and hard work coming from the user, which is definitely worth it in the long run. It is easy to assume that it is effortless because you are able to automate some marketing procedures then everything would fall automatically to where it should be. Quality marketing automation does not happen overnight once you send email campaigns and published contents. Monitoring, constant tweaking, and doing follow ups is constantly needed if you want the tool to give you the cream of the crop.
It Sells for You
Many marketers have the expectation of marketing automation platforms being the seller for their products and services. The tool being able to sell for you is a bit too much to expect in all honesty let alone when people buy it for that purpose, which is so far from reality. Till today, people are still expecting for marketing automation to sell for them and end up feeling disappointed because it actually doesn’t.
Although we now live in a world where technology can do the job in behalf of humans, marketing automation is not one of it. It only acts as a tool to help marketers reach the right audience, earn leads, and nurture it to eventually make selling easier. It also helps marketers create content more relevant and interesting to audience and also helps in promoting it across multiple marketing channels. If you are a marketer who doesn’t want to go through pins and needles of marketing, then, this is not for you, and it is hard to actually find software that does the selling job for you.
Small Businesses Don’t Need One
Many small business marketers get the idea of not needing marketing automation since their business is fairly small. “Marketing automation tools are for bigger ventures” is a perception of a lot of business owners, and they do not take a second glance of having it incorporated with their current marketing system. People think bigger businesses needed it more than the smaller ones because of the size, complexity, branches, and population it has compared to the small ones.
Marketing automation is applicable in any type of business regardless of its size. It can benefit both small and big businesses in different ways with similar to exact results. According to article 10 common misconceptions about marketing automation – CMSCritic.com, it affects big and small enterprises differently; for bigger businesses, marketing automation will integrate internal processes, save money and time, and make everything a lot easier; while for small businesses, marketing automation will make your workload a lot less heavy for a startup entrepreneur and save time and money.
Used for Email Marketing Only
Many people turned down the opportunity of using marketing automation because of the belief that it is limited to email marketing only. People think that choosing this tool is pointless because it will only do email marketing, and they thought buying software to do single job is kind of ridiculous as they can do it themselves or pay for a much cheaper email marketing software. The software mainly focuses on email marketing, and all the other functions gives little to no impact on marketing system.
Yes marketing automation can be used for effective email marketing, but it is not limited to this function. Many have been asking why use marketing automation tools when all it could do is email marketing. Marketing automation have many uses such as leads generation, social media marketing, content integration, email marketing, and many more. If utilized properly, it is an excellent multipurpose tool for every business.
The Pricier the Better
It is natural for people to have a perception of a more expensive product or service to be working better. Yes, you really can’t put a price on something that works; if it is expensive, then, there could be something in it that’s different among the other brands, which make it worth the extra dime. People do comparison of marketing automation tools based on their price; the tools that are pricey are probably the top marketing automation tools to go for, and if one is cheaper, then, it probably wouldn’t give best results.
On the brighter side, this perception does not apply to marketing automation. Unlike your daily purchases, marketing automation’s quality does not really rely on its price. Depending on what type of business and marketing issues you have, marketing automation software varies. You need to remember that marketing automation vendors do not make software similar among the others; it is based on what type of venture and the functions it need. Choosing the cheaper ones do not automatically mean you get cheaper service, so long as you chose it carefully and utilize it properly, then, you will be just fine. Before buying one, it is best to see some marketing automation tool reviews to make it easier for you to choose the one that would suit your marketing needs.
As a marketer, you need to distinguish the myths and the facts of marketing automation if you are to invest in it. This will help you utilize the tool to get more desirable results. Marketing automation, if done right, could potentially make a big difference to how a business goes about its daily marketing activities. Marketing automation does not bare its fruits overnight; constant dedication, adjustments, and improvements are needed in order to attain it.
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