DIY SEO Software vs. Professional SEO: Which Is Better?

Internet marketing is one of the fastest growing industries in the advertising world. With these techniques, entrepreneurs can reach international consumers. Furthermore, they can save money on doing promotions and use it for other purposes. Lastly, this way of advertising a business helps increase returns on investment.

There are many ways to promote a product or service online. You can do social media marketing or pay-per-click (PPC) advertising. Nonetheless, the best way to increase brand awareness on the Internet is through search engine optimization (SEO).

Search engine optimization is a marketing technique dedicated to improving the website’s ranking. This strategy involves finding the right keyword, article writing, and link building.

There are two types of SEO tactics. First is the White Hat technique. It includes writing original and easy-to-read articles, as well as associating with quality backlinks. This process may take a long time to see the result. Nevertheless, everything will be worth it once you reach the top.

The second tactic is the Black Hat technique. It involves using irrelevant keywords, invisible links, and texts. Though it could help in increasing page ranking, the effect of this strategy is abrupt. Once the search engine discovers your illegal tactic, they will remove it on their pages.

There are two ways to implement SEO strategies. First is through DIY SEO software where marketers can execute this plan on their own. Second, is by hiring SEO companies where you let the experts do the work. This article will discuss what you can get from these services and which one you should choose.

Features and Benefits of SEO Software

So what is SEO software? It is a tool that lets you do all SEO tactics on your own. It automates all repetitive tasks such as keyword research and link monitoring. This tool is perfect if you’re on a tight budget because you don’t need to hire an SEO company.

So what does SEO software do? It starts with finding the right keyword to use. Keywords play a vital role in the SEO campaign. It helps users to find your website when they use your key phrase as their search term. Moreover, it allows search engine spiders to crawl your page.

When searching for the right keyword, you need to know how many times the users use that term. Moreover, you need to consider the competition level for each keyword. Pick a key phrase that has the highest number of monthly searches but also has the lowest opponent. That way, it will be easier to be seen and to reach the top.

Once you’ve picked your keywords, you need to identify the links that get large volumes of traffic. This tactic will be helpful for your link building process.

Apart from that, there are pieces of search engine software dedicated to knowing the links used by your competitors. The purpose of this tool is to know if your target link gets more traffic than your opponent’s link. With this feature, you can choose links that are rich in traffic.

Once the keywords and links are in place, you now need to monitor the performance of your SEO campaign. Reliable search engine optimization software lets you track the efficiency of the ad. With this feature, you will know if your marketing effort is productive or not. If not, you need to optimize your site until it reaches the top. However, if the campaign is efficient, you need to keep what you’re doing to maintain that spot.

There are several vendors of search engine ranking software who are claiming that they offer the best SEO software. Their statements could be true, but you still need to do your research before you choose a package.

When finding professional SEO software, you need to know the features provided by the tool. Make sure it has keyword research, link building feature, and campaign tracker. In that way, it will be easier to do SEO tactics.

Another thing you should consider is the price. The Internet has a lot of free SEO software to offer. You can take advantage of these versions if you’re on a tight budget. However, you should expect that the features of these tools are incomplete. It only has the necessary modules for monitoring and implementing your SEO ad.

If you have a few bucks to spend, then, you should buy SEO software. A few amounts won’t hurt your pocket. In fact, it will give you a huge profit from your investment.

Lastly, you need to read at least three SEO software reviews, which would be enough to know the reliability of the program. You just have to make sure though that it comes from a reputed website. Otherwise, you might get the wrong info and order the faulty program.

Things You Can Get From SEO Companies

For those who don’t want to do the SEO process, you can just hire an SEO service. SEO companies are the go-to industry of many online marketers. Clients just need to provide what they want to promote on the Internet, and they will do the rest. Hence, you just need to wait for the results of their marketing efforts.

There are many services provided by the SEO firm. First is keyword research. There is a department dedicated to choosing the right keyword for your website. Their aim is to find a term used by many users. In that way, their page will appear once they use your keyword.

Once they’ve chosen the keyword to use, they need to deliver the guidelines and keywords to the article writer. These professionals will write blogs about your business and follow the instructions carefully. Once done, they need to submit it to the supervisor or the editor. They will check the quality of the write-ups and if they followed the instruction.

After they have reviewed your articles, the company will post the blogs to the client’s website. Hence, all they need to do is to monitor the efficiency of the campaign.

However, there are times when the firm doesn’t post the articles to the site, depending on the client’s instruction. Thus, their action lies in your hands, whether or not they should post it to your page.

There are lots of SEO companies out there. Unfortunately, some firms implement Black Hat techniques. Obviously, you don’t want to deal with such services as it would lead to a disaster. So before you hire these people, you need to do your research first.

Determine the type of tactic they are using. Check the services offered by the firm. If it smells fishy, then, you should look for another SEO company.

Another thing you need to look for is their portfolio. You should request for some samples of their work. You may ask the web pages they have optimized and the primary keywords they’ve used. Use those keywords and search for their customers’ websites. If the sites are on the top page of the search engine, then, you should consider hiring them.

Furthermore, you need to know the cost of their services. Let’s face it. Hiring an SEO company is more expensive than getting SEO reporting software. Nevertheless, you can still cut the cost of these services. Know how much they ask for each service. Compare the price with other SEO firms. Choose a company that offers their services at a reasonable price.

Lastly, you need to read customer reviews. Know what their clients have to say about the firm’s services. If most of them are positive critiques, chances are, you will get the same result.

Which Is the Better option?

There has been a constant debate about the efficiency of these services. Some prefer using SEO tools as they are budget friendly. Others would rather hire an SEO company to ensure the result of the marketing effort. To help you decide, here are the pros and cons of these two services.

DIY SEO Software Pros

1. It has all the necessary features that you need for your SEO campaign.
2. It automates all repetitive tasks, from keyword research to link building analysis.
3. You can save cash because most of these programs are free.

DIY SEO Software Cons

1. You need to do things without a professional’s help
2. There’s no assurance of getting good results.

Advantages of Hiring SEO Companies

1. You’re sure that the results of their marketing efforts are positive.
2. They have the right tools and skills in implementing SEO tactics.
3. They will do all the hard work for you.

Disadvantages of Hiring SEO Companies

1. There are services that use Black Hat techniques that may put your website at risk.
2. They are more expensive than getting an SEO package.

As you can see, both have pros and cons. You just need to weigh their advantages and disadvantages, as well as your skills and budget. If you do these, you could get a service that fits your needs.

Do you want to know how to choose SEO software? Visit CrowdReviews.com and read about their reviews of SEO software.