Digital marketing is a field that demands its users to match pace with its ever-changing demands be it with regard to SEO services or PPC advertising. Ever since the internet came into our lives, the trends in digital marketing have changed, constantly, year after year. It is hard to keep track of what is trending in digital marketing these days.
Latest Digital Marketing Trends 2018
To keep your business ahead of the competition, you need to follow the below latest digital marketing trends in 2018:
Interactive and Engaging Content:
Content has always been the key to digital marketing. Each and every digital marketing agency would emphasize the importance of content in digital media. In 2018, if you want your customers to stay engaged with your business website, you need to include interactive content on your website. Examples of interactive content are quizzes, polls, games etc. with gifts, discounts or rewards. This way, your users would stay engaged with your site and you would have a new way of interaction with your customers as well.
Live Videos:
As data is now unlimited and the internet bandwidth is increasing day by day, almost all the users can now access video content. Due to this reason, live videos are the best way to reach out to your audience and promote your brand. Although live videos don’t do much for SEO directly, most SEO services would want you to do live videos now and then as this provides social signals to your website, which are a major factor in the search engine algorithms of today.
Social Media Presence:
There is no SEO company that would advise you to not be active on social media. Social media is the future of digital marketing and the best way to reach your customers and potential leads. The largest social media i.e. Facebook has about 1.3 Billion users from different demographics and with the help of the advertising and marketing tools provided by them, you can easily reach your targets at half the prices. Plus, when your brand is active on social media, even your users are engaged and hooked on your brand’s content.
On-Page SEO:
It is true that Off-Page SEO is one of the driving factors of search engine optimization, but nowadays search engine algorithms do not use it as the sole driving force of your SERPs. They require On-Page SEO signals as well which your SEO company can pinpoint. On-Page SEO means landing page optimization i.e. how your website is perceived by a user as well as a search engine. Things like relevant interlinking, textual content to image ratio, visual presentation etc. come under On-Page SEO and all these are deciding factors in your SERPs as well.
Digital marketing trends don’t stay as trends for long, but the above-mentioned trends have been around for quite some time and will stay for some more time as well. Therefore, if you need to stay ahead of the competition on the digital front, you need to make it a point to follow these in the year 2018. And, it is always better to hire the services of a digital marketing agency with the informativeness and the experience to keep you on the top of your field.
Rajat Tyagi
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