Email Marketing Services
Published August 16th, 2016 by

Differences Between Marketing Automation and Email Marketing Tools

The competition between companies has gone digital. Gone are the days when they had to advertise their businesses in newspapers and flyers. Nowadays, you can promote your goods and services on the web.

Differences Between Marketing Automation and Email Marketing Tools

Like posters and flyers, internet marketing informs potential buyers and their loyal clients about their latest offers. The only difference is their reach. In the traditional advertising, you could only reach those who live in your area. However, internet marketing allows you to reach not only those who reside in your country but also abroad. In other words, it lets you widen your target market.

There are two ways to automate your campaigns. You can either use a marketing automation or an email marketing software. However, many people think that these programs are the same. It’s because these tools systemize marketing strategies. Moreover, they make commercialism easy since everything is just a few mouse clicks away.

What people don’t know is that both apps have numerous differences. This article will discuss some facts about marketing automation and email marketing programs. Hence, you will learn what makes them different from one another. Furthermore, you will learn which system is the best choice for your campaign.

We will not keep you waiting anymore. Let’s begin the discussion!

Things You Need to Know About Marketing Automation Software

As the name suggests, marketing automation is a system that systemizes marketing procedures. It serves as a campaign manager, a client data assimilation, and a customer segmentation. This tool automates manual tasks. Hence, you can market your goods and services in an efficient way. As of today, people see it as an essential part of customer relationship management.

Marketing automation involves the use of a specially designed tool. This software helps track all marketing strategies, whether it is working or not. With this program, you can use campaign results in improving your advertising techniques.

Marketing automation tools help users to systemize all critical advertising procedures. This software allows users to accomplish numerous tasks, such as tracking, defining, and scheduling campaigns. Moreover, it helps users to create and implement marketing strategies; hence, its name.

Furthermore, it helps businesses to segregate customer data. Hence, it allows you to recognize your target audience. Apart from that, this tool also collects valuable market information. This collected data will help in making a response. Once the software gets the necessary data, it sends the information back to the system.

Your choice of advertising automation software doesn’t truly matter. It’s because marketing automation products share one thing in common. Their common denominator is to improve communication with customers and to make a more efficient marketing campaign.

However, if you still want to be vigilant of your choice, there are a few things that you must follow. First, you need to create a strategy to solve the existing problem. You need to make, manage, and monitor your campaigns. It will help you identify what your business needs.

Next, you need to outline your commercial funnel. Most entrepreneurs tend to overlook this stage. They just buy whatever they find on the market since they think that all marketing automation products are the same. However, you need to map your advertising funnel to identify your target market.

When you’ve done all the things mentioned above, it’s time to choose an application. When getting a marketing automation software, make sure it can serve numerous departments. There are tools dedicated to providing one service. However, there are apps made specifically for executing multiple tasks.

If you want to save money, choose a tool that serves several departments. That way, you don’t need to buy an app for each procedure.

Lastly, avoid overcomplicating things. Yes, with modern features, new tools can be amazing and exciting. Thus, you tend to buy the latest model since you think that it’s good for business. However, getting the latest MA app doesn’t mean that it’s the best choice. There are certain features that you don’t need.

If possible, get an app that has the fundamental functions. Not only are they affordable, but they are easy to use.

There are numerous emerging marketing automation solutions on the market. Your greatest challenge is to select the best software for your business. However, if you follow the tips above, it will be easier for you to choose an app that fits your needs.

Facts About Email Marketing Software

Now you know what marketing automation is, and how to choose the right software; it’s time to discuss email marketing. For many people, email is a mere communication tool. It helps people to communicate with their loved ones.

However, for business-people, it’s more than just a communication service. Marketers take this opportunity to advertise their products and services. It’s because of the cost. Compared to other marketing strategies, this one is the cheapest. You only need to spend a fraction of a cost or nothing at all.

However, email campaigns have one of the lowest response rates. The acknowledgment average rating is between .20% and .50%. Still, you can improve this response percentage. You just need to use an email campaign marketing software.

Email response marketing software is a tool that manages a website by regulating the list of email addresses. Its primary purpose is to collect and locate targeted addresses. Furthermore, this app automatically subscribes guests, responses to emails, and removes unsubscribed customers in the list. It also checks existing email addresses and deletes invalid addresses. This tool can also set mailing schedules and collect valuable information from the database.

Using bulk email marketing software provides numerous benefits. However, the perks you get depend on your business and the program you’re using. Nonetheless, the main advantages are better connection and communication with future and present customers, client retention, improved sales, etc.

Of course, these are just some of the things that you can get from an email campaign software. You can get more if you choose the right tool.

However, choosing the top email marketing software is not easy. The options are overwhelming, making it harder to select the right package. Thus, you need to know your marketing requirements before you choose an email marketer. You can also read some email marketing software reviews. It will give you an idea of how the app works.

Which One Is the Best Choice?

Honestly, there’s no right option. It depends on the marketing strategy you’re using, and your goals. So before making a decision, make sure you know what you need. If your company has a marketing team and an extended buying period, then you should choose the marketing automation software. If not, then you should select an email marketing software that fits your needs.

Another thing you need to remember is that these devices are not the same. Though they both improve your marketing schemes; they are still two different programs. A software tracks and automates all marketing processes. The other one monitors email campaigns.

Thus, you must never compare them from one another. As a rule of thumb, you have to compare apples to apples. That’s the only way you can choose the right software for your business.

As for the price, email marketing is the best choice. You can get this platform for a fraction of a cost or for free. However, if you choose marketing automation, you have to pay much higher. Though this system is costly, it’s still worth an investment.

You just have to weigh your needs before you get this program. Otherwise, you will only waste your money on something that you don’t need.

As you can see, email marketing and marketing automation are two different things. The former tool concentrates on email campaigns. The latter option focuses on various marketing strategies. Though their features are not the same, they still have one thing in common. That similarity is to enhance marketing strategy.

These tools help improve the campaign that the company or the marketer is using. They both monitor the progress of the ads. Hence, they inform you whether or not you should change your strategy.

However, there’s another thing that they share in common. That is the connection with the clients. Marketing automation can serve as a customer relationship management tool. It tells you how you can improve your relationship with your buyers.

As for email marketing, marketers send campaigns to targeted email addresses. This strategy will also help in building customer relationship since you individually forward a message to their inboxes. It’s up to them whether or not they will open the email.

There are numerous marketing packages out there. They all claim that they offer the best service. Before you believe in those words, it’s best if you read some advertising automation or email marketing software reviews. These write-ups will tell you what you need to know about a particular service.

Unfortunately, not all reviews that you read online are reliable. Hence, you need to make sure that it comes from a credible source.

There are numerous websites dedicated to providing customer reviews. But if you want to read fair reviews of email marketing services, then CrowdReviews is the right choice! It not only lists the best advertising automation and the top email marketing software on the market. It also ranks them based on customer reviews.

Jeev Trika

Jeev is an executive leader with successful experience building research portals which recommend the best products and services in various highly competitive verticals.

Our rankings are completely independent, transparent, and community driven; they are based on user reviews and client sentiment. These email marketing services companies had to earn their way up and didn't just pay their way up.

View Rankings of Best Email Marketing Services Companies