During Website development there are many aspects to consider. From user experience to performance. Developing any enterprise website on a large scale is itself a complex process. Developing e-Commerce website is also itself a challenge. As users will come to the site to learn about and purchase products hence developers job is to make this process easy and intuitive. Here we are presenting few aspects of an e-Commerce site that developers will want to be sure to consider during the development process.
Responsive Design
In current fast paced digital world, the use of mobile devices to access websites is growing at rapid rate. So many of these users use mobile phones to purchase from e-Commerce websites. Research report says that over 1/4th of e-Commerce sales are made via mobile. This means that it is very important to make sure your e-Commerce website is optimized for mobile devices and should provide the best experience for users whatever device they are using to access your site. Therefore implementing responsive design to make your website accessible on every mobile device is very important for the success of your e-Commerce site. You can also use services like PSD to Magento to develop a more attractive and responsive e-Commerce site.There are many CMS available to automatically implement responsive design. Right now Magento is leading when it comes to developing responsive e-Commerce sites. The reasons behind the success of Magento are: open source, free of cost, customizable and support of huge open source community.
Search Engine Optimization (SEO)
Although developing an amazing website with attractive look and feel is important but it people don’t come to know about the existence of your website, there will be no use. Hence it is extremely important for you to drive traffic to your website. Search Engine Optimization is the best way to increase traffic on your eStore. For SEO you can use long tail keywords making sure that you don’t over stuff them. Also you can place keywords in content, heading, titles and the URL too. Magento has in-built feature for SEO.
Unique Content on the site
Although SEO is very important but still content will remain the king. You content should be unique and it should be written in such a way that it builds the bonding between you and the customers. The content marketing should be done using articles, blogs and infographics. The blogs can have “How to” guides, transitional content and user generated content. You can also post short videos for your products and services.
Site Search is Important
A large number of visitors to e-Commerce sites use search to find the products they are looking for. Hence it is important to make sure the search functionality is available and it is easy to use. Also there should be feature like autocomplete to help users find popular products or items related to their searches on e-Commerce site.
Security is Important
You e-Commerce site should support SSL to encrypt information that needs to be secure. This should be implemented for credit card and payment information and also for any customer information like address, email, phone number etc. Customers expect that their personal information remain secure when they make a purchase online in order to increase trust of customers on the e-Commerce site.
Performance of the e-Commerce Site
The e-Commerce site should be designed in such a way that it performs very fast. Loading time of page is important for customer satisfaction. Hence make sure that your website gets load in not more than two seconds otherwise the customer will leave your site. Hence optimize your site for high loading speed and performance.
If you will keep these point in mind while developing your e-Commerce site then your customers will get best experience while accessing your site. This will ensure sure success for your e-Commerce site and business.
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