Call tracking software works by tracking the call made to a number assigned by the software. All numbers are set to a specific marketing channel and redirected to your phone number. These softwares make it easy to track which marketing channels are the most effective. It can also record phone calls, so you can assess how that call went and to see if it was effective or not. There are also data that you can gather with the use of the tracking software.
A call tracking tool is a marketing tool made to gather data and analyze them to make a better marketing campaign. When you are new to the world of online marketing, these jargons and terms may seem foreign and hard to understand for you. As already mentioned, there is much information that a call tracking software can gather. It will be mentioned below what these information are and what you have to do with them to help you create a great marketing campaign.
First Time Callers
When the data is gathered and analyzed, your call tracking system can provide you with more information that will be useful for your marketing campaign. One of them is the number of callers that are calling you for the first time. Why is the number of first time callers relevant to your marketing campaign? This just means that you are reaching more audience when you are getting first time callers. The number of first time callers can also be the number of new leads for you, the same number of opportunities to market your product. The call tracker can also get the number of repeat callers but first time callers are more important. Repeat callers mean loyal customers, but first time callers means new set of possible consumers. With the use of the call tracker, you can also know the location of your callers. This is a way to know if your marketing campaign might be garnering an international market and first time callers mean your world market is expanding. What to do with first time callers then? Work on them, they have interest and all you have to do is fan that flame of interest. Don’t let these leads turn into waste, instead work hard to convert them.
Keyword Tracking
Another amazing data that the best call tracking tools can provide is the most useful keywords. Just like how the software knows if a caller is a first timer, the software can also know which keyword was found so the caller would call. This is because there is a specific number given per marketing channel and per landing page. Knowing the best keyword means that you also have knowledge about which among your products is the most popular. Call tracking and data analytics will tell you which of your keywords are performing the best when it comes to price, competition and return on investment. When you know the perfect set of keywords, you can now make more materials using them. It can also mean that you should work harder to make your other keywords visible. When other keywords are not popular, it doesn’t mean that you should drop them, just make them more effective. Tracking software will not tell what keywords to use, rather it will analyze data and according to its analysis will give you information on which of your keywords is the most effective. Now that you know which keyword is the most effective, go on and use it more often. This will be an effective marketing strategy.
Landing Pages
The call tracking tool will tell you which of your landing pages is driving the most calls. This data is gathered based on the phone numbers that are getting the most calls. Because there is a unique phone number per landing page, the page that drives the most callers will be easy to analyze for your software. This feature is available for all of best call tracking software but it would still be wise to read some reviews of call tracking software so you know which is the most suitable for your business needs. The landing page that drives the most calls is the most effective one. What should you do about it? It’s time to focus more of your resources on this specific website since it is the most effective. Or you can also copy what you are doing with this site to your other web pages to make them more effective. There must be something that you have done with this one if it drives a large percentage of your callers. Do it to your other landing pages too, so you can get more leads and a higher conversion rate. Most of the business happen offline, after doing a web based research, so phone calls are very good sources for leads.
Visitor Actions
The best call tracking tools offer a unique feature where it allows you to have a look at what a caller is doing prior to making the call to your number. It doesn’t mean like, was she or he watching TV or having dinner. No, this is more along the lines of what sites were they visiting before they made it to your landing page and made the call. When they saw an advertisement for one of your product, did they immediately go to your site, or did they do some research first. Did they visit competitor sites and made comparison or was your product the only one they were considering. All these can be found out with just a call and an amazing call tracking software. Not every software will offer this, so get one that will. You can find reviews of call tracking tools online to know more about what feature is being offered by which company. Now that you have this information, what should you do with it? You can use these data to know which parts of your marketing campaign can be improved, because if they were doing more research on a specific facet of your product then maybe you can improve or add to that.
Quality of Leads
Companies that offer the best call tracking tools will probably have a feature where the calls are recorded or transcribed. This is done so you can hear or read back on the conversation that went through. You can assess whether one call was a bad or a good lead. This can also give you a new opportunity to call back on the leads that you think can be still converted. Knowing which of your callers is of high quality will also allow you to know from which marketing channel they came from. The landing page of your site is also one place where these leads came from. Knowing which ones are of quality will also let you know which marketing efforts are working the most effectively. Having this information will give you the go ahead to redouble your efforts on the most efficient marketing channels. Scrapping the others which are not effective will help you save some money and resources. Working on the most effective marketing channels will ensure that all your leads are of high quality and can easily be converted. Some companies will advertise that they can only produce high quality leads, be sure to verify this information by reading reviews of call tracking tools that you can find anywhere on the internet.
Performance of Your Staff
The conversion of warm leads to hot will depend mostly on your customer sales representatives. They will be the ones to answer the phone after the customer has done all the research. It is up to them to close the deals and get you a high conversion rate. You can check the performance of your staff by reviewing the calls that are recorded. Here you can know why a deal fell through or why it went through. After assessing your staff’s performance, you can then take the proper step to have them be trained more on doing sales talk and closing deals or you can reward them for a job well done. Listening to the recorded calls will also give you the opportunity to learn from your best representatives and share this knowledge with the others. If you are the only one doing everything, from making the campaign to answering the phone, having the calls recorded will give you time to review you own performance and make changes as you see fit. The performance of your staff will more or less, predict to future of your leads and their conversion.
Now that you know the data that your call tracking software can provide and what you can do with them, your marketing campaigns should be improved. It is difficult to make an online marketing campaign but with all the marketing tools available, you will have all the help that you need. In the world where mostly all of the transactions are done online, you should not be left behind. Get ahead with the best of them and take advantage of the tools that are available to make your campaign as effective as can be.
Get the best call tracking software available in the market. Do a thorough research and read some reviews here on CrowdReviews.com to know which one is the best.
Trevor Price
Latest posts by Trevor Price (see all)
- Why Document Management Software Is a Must for Every Company - January 13, 2017
- What Are the Best Scheduling Software for Your Specific Needs - January 12, 2017
- What Are the Top Features of Membership Management Software - January 10, 2017