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Published June 23rd, 2017 by

How To Create A User-Centric Mobile App Design

The mobile app is the current trend. The mobile app that’s catchy and not flashy lures the user attention. Fascinating features and non-nasty navigation always capture users heart and time. To make your app hit the user’s phone and integrate into their routine part, a bucket full of factors are considered. UX and UI are core part, followed by decent designing, creative content, massive marketing, pre and post-launch strategies and so on. The intuitive intent is to make the app seen by the public and the first opinion by any user at first glance will be visual based. This sets app designing at a raised bar.

mobile-app-design

Well, to follow the buzz all around, entrepreneurs have started creating the mobile version of their site. For that entrepreneurs hire a mobile app development company and put up a huge investment for it’s development. Well, investing all this time, energy and money, what’s the point when users are not driven and download numbers are not satisfactory. People are used to checking their phone approximately 85 times in a day, which takes approximately 5 hours of a day. Now, with such huge population and such excessive usage still, your app doesn’t get recognition all your expense goes in vain. The basic reason behind this apart from the competition is a bad user experience. Based on the estimates of Google research, 53% of users don’t reuse the app which takes more than 3 seconds to load.

If you wish to keep your app away from getting included in this list, let’s dive in to check what’s needed to create a user-centric mobile app design.

1) Market analysis

The secret to creating an astounding app is market research. Conduct a survey as to the idea you want to convert in an app is already existent? If yes, then is it working? If yes, then what are the tricks and techniques that make it engage the users? Without research, the success probability of your app is almost nil. If you are intending to create a travel app, then check what your competitors already have and how can you excel the same and incorporate something that they lag back at. With 2.6 million existent apps in the play store and 2.2 million apps existent in the Apple store with 1000 new one entering on the routine basis, it’s quite blatant whatever you bring is anything but novel. Innovation is a mere myth in the app market and hence your app design should be superlative then your competitor’s app. This is how you capture the app market.

2) What’s your business model?

It’s quite generic that the motive behind the app is revenue generation. Before you go live with your app idea, define as to how your business model is going to propagate ROI. Almost 3/4th of the total ROI is generated from the in-app sales. So what will be your move? Are you going to keep chargeable app download? Are you going to earn from ads in between? Is business promotion your primary agenda presently and RIO is secondary one? A perfect mobile app design should have all these things sought out.

3) Don’t miss out prototyping

Don’t miss out, I repeat just don’t miss out this integral part of the app designing process. Qualitative and highly interactive prototypes can enable the users and even developers to be all time updated with the app’s workflow. This will also equip you to make necessary alterations for having a user-centric mobile app. IcoMoon and Font Awesome are some of the tools which can assist you with.

4) Elect expert staff members

The proficient and experienced team is a tool to perfect mobile app designing. Have an in depth check on the past work of the designer, scrutinize his portfolio and compare it with your need. Well, to your knowledge app designing is not mere designing, it includes way more than it. The outlook of the app should go side by side with that of the user’s experience. To check both these features, download some of the apps of your person you are considering to hire.

5) Set beta audience and take review

Launching your app live to direct audience is a massive pitfall. Set beta audience and launch your app for that set of the audience only. Make sure that audience is not the in-house public and are actual users. Take their review and make changes as per the review. Nontechnical nerds are the actual users of the app and hence let them share their feedback on the navigational process of the app. Is there any technical content or any phrase where the user gets dumbfound? Is there clear and bold buttons to for easy to find and click? Take a note on where they get bewildered and make necessary modifications there.

pratik-kanada

Pratik Kanada is the founder & CEO of 360 Degree Technosoft, a leading Mobile app development company which makes app ideas into reality by providing unique design and app development services across iOS and Android platforms.

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