BLOGs
Learning Management Software
Published June 11th, 2016 by

How to Create a Successful Campaign Management

how-to-create-a-successful-campaign-managementA marketing campaign consists of any activity that will promote your product or business. This may involve a lot of steps and measures, so it can be overwhelming. Getting a marketing campaign management software will of course do a lot to help you achieve an effective campaign easier but getting a software isn’t necessary, just read on to know how to create a successful campaign management. Not every marketing gig will be the same. Depending on what you are launching, different products means different marketing approach and that means a different marketing campaign. If you have a lot of different product or service to market, then you have to make different campaign for each one. It might be an enormous task, but with the help of the tips and guidelines below, you can achieve a successful campaign in no time.

Make a Board of Your Ideas

Every process starts with planning, so is with a marketing campaign. There are campaign management tools that are available when you are planning but a good old white board or piece of paper will also do. Try to map or plot out your plans and ideas by writing down everything that comes to mind. It’s ok if it doesn’t seem very organized right now, you can sort it all out later. The important thing for right now, is to get everything down, so you don’t forget anything. Anyway, the silliest ideas are sometimes the ones that sell the most. When everything is down, let’s get to sorting, this might be arduous but planning takes effort. Make columns of your ideas, what needs to be done, the things you will need and your timeline. Put all your ideas into their proper category. Putting ideas into categories will help you know which task is the first to prioritize. In this stage, it is also recommended that you have your purpose and goals done already. It is better to plan when you know what you are working towards.

Use Marketing Tools and Software

Forbes listed 15 softwares that can help you with your marketing campaign. For every task that you need to do, there are corresponding campaign management tools available out there, you just to do a web search for what you need. These softwares though, will cost you money, so get only those that you really need. You might find some free ones on the net but mostly those are just free trials. To get useful software you would really need to buy them. Read some campaign management tool reviews to have an idea on what you will need and which ones will cost you the least. These tools will help you define and analyze data. It will define groups or distinct customers based on criteria that you have set. It will also help you plan your initiatives when it comes to marketing channels. Another thing that a campaign management software can do is to record selections. This means that relevant customer records will be put in a database so you can review them. The most important help that marketing tools will provide is their ability to track your progress and analyze your data.

Create an Inspiring Page

An inspiring landing page is necessary if you want to have visitors on your site and for them to avail of your product or services. If you want to create an inspiring page, your call to action should be indicated clearly. This is your goal; this is what you want your visitors to do. Do you want them to call a number, download an application, buy a product? You have to mention these things in your landing page and make it so that when they land on your page they will be compelled to do what you want them to do. You have got to be inspiring and you have to have a specific landing page for each of the marketing campaign that you have. Remember, every product launch means a different campaign so different campaigns mean different landing pages. Some tips to create an inspiring landing page:

  1. What will the visitor get when they avail of your product or service? This doesn’t mean what your product can do; it means how your product will help the consumer.
  2. Is it worth the money your customer is willing to pay for it?
  3. Hero Shot. The leading picture of your product.
  4. Social proof. Testimonials from other users of the product, to create an image that your product is the new must have.
  5. Conversion goal. This is your call to action statement.

Goal Tracking and Analytics

Goal tracking and analysis software will help you know how your marketing campaign is doing. Tracking your process is a necessary step to a successful campaign management because without this how will you know if you are achieving your goals. Knowing where you are in the campaign process will also tell you if you need to remove some of your marketing channels and just improve on the others. Using analytics, it will tell you which of your marketing channels and doing good and getting you leads, and which ones are doing poorly. Scrapping the channels that are not bringing in leads will help you save money that you can then pour in to the channels that are working. If you have the best marketing channels, that also means that you are getting quality leads. Quality leads mean higher conversion rate. The top campaign management tools all have the ability to track and analyze your data so be sure to get one that has this feature.

Promos and Distribution

You have everything created and your top campaign management tools are doing their job and tracking and analyzing your data. It is now time to set up the campaign proper. It’s time to advertise. The marketing channels that you will use should have been chosen from the beginning, when you were on the planning stage so now it is just time to implement them. Promos should go hand in hand with your advertisement because this will stir more buzz for your product or service. Doing promos is also a form of advertising and should have been planned for. Your distribution can come through in a number of ways. You can distribute through social media, emails, blogs, eBooks or anything that you have thought of. A carefully planned promo and distribution is a basic factor if you want to have a successful campaign management. When making your social media and blog posts for your distribution, make sure to employ the fundamentals of search engine optimization, this will ensure that your product will be readily visible when the search results come out. It will also mean that your efforts won’t be wasted because your product is noticeable.

Taking Care of Your Leads

With the elaborate campaign management system you have set up, you are sure to get an outpouring of leads. But it doesn’t mean your work is done, there are still lots to do for a successful campaign. You still have to take care of your leads. Leads don’t necessarily mean that they have already availed of your product; it just means that they might, so you still have to do everything to pamper and nurture them. Although this part may go to your customer service representatives, being in the know of everything going on around you is still essential. Taking care of your leads will bring us into the next guideline which is increasing your conversion rate.

Increase Your Conversion Rate

You have your leads, it’s time to convert them. When you have quality leads, which you should have if you have followed everything so far, they wouldn’t be too hard to convert. A higher conversion rate means business is doing well. Keep doing what you were doing and everything will be fine. When you have the extra money, get yourself some quality campaign management software to help with your next campaign. Reading some campaign management software reviews will help you sort out the best ones. You have been tracking your progress for some time now, so you have ideas on which marketing strategies are working and which are not. You have to decide which ones to erase to save money and which ones you should put more effort on to get better results. All this will eventually increase your conversion rate.

There are many things to do and consider if you want to create a successful campaign but in the end it will all be worth it when you see your product on every persons’ hands or household. All those time you spent laboriously working on your campaign and now the money is rolling in. But with the help of all the campaign management tools out there, it wasn’t so hard right? You now have an idea on what makes a successful campaign management, now you can move on to your next product or service and to your next campaign.

Don’t know the best campaign management software? Go to CrowdReviews.com and read some of their opinions and ratings to have an idea what software to get for your needs.

John Tovar

John specializes in the creation and planning of business-centric mobile applications and mobile website design and development.

Our rankings are completely independent, transparent, and community driven; they are based on user reviews and client sentiment. These learning management software companies had to earn their way up and didn't just pay their way up.

View Rankings of Best Learning Management Software Companies