Have you ever considered the importance of your “Contact Us” page on your website? It might not seem like an important thing you need to think about a lot but the contact page can help improve conversions and leads in great measure. No matter how unimportant this page seem to you but it can be quite important to your visitors.
The “Contact Us” page can serve as an extension of customer support, as a way to advertise something and help you create new relationships with clients or potential partners. If you take all of this into account, a “sale” on a Contact Us page can be taken as a wide term. There really are a lot of things you can do to enhance your contact page.
However, given the fact that this page seems unimportant, doing the right things that can improve its effectiveness can also be difficult to achieve. This is why we’ve decided to offer you a couple of practical tips on improving your “Contact Us” Page in order to make more sales.
Personalization is important
When people are checking out your business online for the first time, they don’t know anything about you. Even if a person has a lot of experience with online shopping, they will still be reluctant to instantly jump in and buy something from you. In most cases, you first need to convince visitors that you are a trustworthy company and consumers can contact you if they need something.
It is a god idea to insert personal images of some of your employees to make your organization seem more genuine and show that there are real people behind it. This will bring your business closer to people and make them more open to performing an action while on your website. This page is definitively not the place where you should put stock photography.
Additionally, it’s a good idea to put some of your team’s thoughts written in a corner of the page. Put a lot of staff images that change every couple of seconds and show your visitors that you are real people who know their job.
Ask people for their basic information
Believe it or not, a lot of websites don’t require basic information on their contact pages. This is a costly mistake that can make you look unprofessional and unreliable.
No matter how respectful of their privacy you want to be, basic information must be asked. When a person asks a question, or requests for a service/product, without his/her basic information, you won’t be able to get back to that person and give them answers or tell them when they can expect their products or services to be delivered.
Make sure that this essential information is provided by the visitors. You can start off with an email address, first and last name, mailing address or even a phone number. This information is of utmost importance for a business as it allows them to contact the visitors and share marketing campaigns.
Implement live chat software on the contact page
Live chat software for website is basically a messenger box which allows visitors to directly contact customer support via text message or even with a video call. There are a lot of ways in which live support software can be beneficial for your contact page.
This usually pops up at the corner of the user’s screen and allows the visitors to instantly get in touch with the support team working behind live help software. Your visitors can instantly ask questions about where they can order products, policies, product information, your business, pricing and find information related to the process of ordering.
Additionally, a live chat tool can serve as an alternative contact channel and completely replace your Contact Us section where they will have to send you emails or call you. Apart from this, a live chat support is one of the best tools for online customer support.
First of all, people from customer support can instantly give valuable information, link content that explains complex questions and instantly provides solutions. On top of that, it shows that there are real people behind your website and that you are readily available to help them. This builds trust and the visitors feel ‘safe and secure’ to choose your products/services.
Reduce the number of form fields
One of the most common questions for the contact page is how many fields your “Contact Us” form needs to have. The field count usually varies between 5 to 10. Yet another clear rule is that the smaller the number of fields, the greater the chance of capturing a lead.
Simply put, a lot of people don’t have the patience to fill out countless fields and you should keep that in mind. As we mentioned before, you must make certain requirements mandatory, but you can reduce others. Try to meet the objectives of your business with the least fields possible. Get the essentials you need and get additional details later when communicating with customers.
On the other hand, you can also add a lot of fields, but make sure to point out that they are not all mandatory for the form to be submitted. This way, you will leave people the option to give you more details if they like, or if not they can also submit their contact form with only the basic information.
Conclusion
Taking all of these simple steps can help you drastically improve the effectiveness of your “Contact Us” page and create a positive impact on your business in the long term. Assess yourself if there is a way for you to apply these steps that we’ve recommended today, but don’t stick to them blindly. If needed, try to customize them so that it fits your business policies and goals.
Robin Singh
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