In the modern digital marketing world, blogs have become an essential ingredient for successful marketing campaigns. What you probably don’t know is that a blog is one of the core foundations of social media marketing. In order to convert a marketing strategy into revenue, it is highly important to engage with the target audience using quality content that can do a lot of good before you start selling.
Using quality content can build trust, point to a certain problem, discuss that problem, and offer a solution. This is a very effective method. If you show that you have thought about a certain problem and worked on it, you will build more trust and the people who are reading your content will be more open to buying your solution for that problem – your product or service.
It’s not that difficult to create a content plan if you set a foundation, by setting certain goals, being committed to your campaign and sticking to the schedule you’ve set through your whole campaign. Here is what all of the best social media marketing companies know, and what you need to know as well, if you want to create an effective blog marketing campaign using social networks.
Step one – set your goals
When integrating a content plan, from the very beginning, you must have a clear vision of what you want to achieve in the future. Then, build a content strategy that supports your goals. Are you planning on hosting a seminar or a workshop? Or, do you plan on enhancing prospects so that your sales conversions grow?
The first thing you have to do is outline the general goal for the content you plan on creating. When doing this, it is also good to decide the exact date when the sale request will happen and determine any incentives you might plan on offering in order to drive sales.
Additionally, you can use your blog as a tool that offers value to the audience, establishes your business as a force in the marketplace, shares studies and builds trust, and uses it to increase the overall number of leads. After you’ve finished with developing your goals, the next step is to build a schedule and make sure that you stick to it.
Regardless of whether your schedule requires you to get involved once per day, per week, or per month, it is highly important that you are committed and consistent. Make sure that you create a schedule that you can stick to, as consistency is essential for building a dedicated audience.
Step two – build an impressive blog
If you want to blog effectively, you must always bear the end result in mind. Most importantly, think of your blog as your man voice. This is one media that you truly own. You are the one controlling it, and you have all the freedom you want, to use it how you see fit, no matter how small or big your audience may be.
This is the one and only place where you can express opinions the way you really like, on various subjects that may interest your audience. In fact, it is rather important that you create content that interests your audience and helps them find solutions to things that boggle their mind. Make sure that you build a brand voice for your blog.
Each and every successful blog must have its own tone and theme. It is to be written so that it seems only one person is behind it. Build your blog brand around the unique value proposition you have, so that you can reinforce the claims of your uniqueness and help people solve their problems. Don’t try to focus your efforts on a wide audience.
This won’t make people become frequent readers, nor will it help turn them into buyers. Instead, you should focus on a specific market and create a message that suits your target audience. It’s good to have an editorial calendar that will allow you to plan for topics which are most suitable for improving your sales, creating better communication with the audience and helping you reach your goals.
A good method to get your readers interested in the upcoming blog posts is to have sneak peaks at the end of each post someone reads. Yet again, make sure that you post constantly and that you stick to the schedule you’ve set.
Once a goal is established, create a monthly blog theme that relates to the products or services you offer. The next step is to outline three or four new subtopics that relate to the theme of your monthly topic. Each and every week should cover a different aspect of the overall theme you’ve chosen. There should also be a call to action.
By planning your content on a weekly basis, you will make sure that it’s fresh and relevant and you’ll let your readers know that you are here to stay, bringing new information to the table constantly. Each of your blog posts should encourage people to consider purchasing the items you’re offering.
Step three – writing engaging content
Before you start writing blog posts, it is highly important that you do your research. Go through sites like Yahoo! Answers, LinkedIn Answers, Quora or some other similar networks where people ask a lot of questions. Find out what their pain spots, objections and frustrations are and focus on these issues when creating your content.
If you save the exact copy of someone’s problem, you can research it thoroughly to get more ideas for your content. Also, make sure that you check the links that offer answers to questions so that you can check your competition and see the answers (content) others have provided. Not only will this be fun, but you will also be able to learn from other people’s mistakes and also adopt some effective techniques that your rivals use.
Another thing that might come in handy is to conducted a survey, or find some other way to address your audience, customers, and potential customers to give you information about what they need. You can use this information to write killer content that people will be more than interested in.
The length of your posts should go from a 300 word minimum to a maximum of 2,000 words. The length should be naturally decided by the writer, depending on how much he or she needs to get the point across.
Step four – write posts on your social media
Once you’ve written your amazing content, you can use it as a source for writing social media posts. Try to engage the people who are in your social media circles by involving them in conversations that revolve around your themes. Some of the best social networks you can use for this are Facebook, Twitter, LinkedIn and others. By doing this, you will become more visible on social networks, and since your content fulfills your reader’s needs, it will lead people to purchases.
Make sure that you create and share content that brings customers closer to your business with valuable information. You should only make 15% of your posts and articles purely self-promotional, the rest should offer important insights and valuable information. Furthermore, you can add and follow people who might have interest in your content. Another good way for spreading your content is to join groups that consist of people who could relate to your content.
Step five – include automated publications
Constant on-time delivery of blog posts is one of the most important things you need to keep the flow going and to make your whole plan work out. If you are very busy and you cannot find the time to meet your schedule, you can fix this problem by scheduling blog posts up in advance. You will need to avoid deadlines sneaking up on you.
You can use services such as HootSuite or TweetDeck to pre-schedule your content on networks like Facebook, LinkedIn or Twitter. All of your emails and blog posts can be scheduled using similar applications. This way, you make sure nothing goes by. There are also many other CMS plugins that allow you to schedule posts.
As far as your blog is concerned, you should try and provide fresh, brand new, relevant content at least twice a week. Make sure that your readers know when to expect publications and keep to the schedule. You can also let your readers know that you’ve made a new posts via email. You can also promote them on social networks.