Published February 21st, 2017 by

Why Are Blogs Important For Business Websites

While on one hand, a social media presence is a must for your business, on the other hand, is blogging as one of your most valuable content marketing tools. Writing blogs is more than just fun – it enables your business to share valuable information and expert advice with your customers. And more than that, it drives traffic to your website and improves its general performance.

There are various ways that you can use blogs to work wonders for your business website, and entice your visitors to engage with you, purchase from you, and in the end, return to your website later. Here are some of the reasons why blogs are important for your business website.

They drive traffic to your website


By writing a blog, you can create content that is valuable and relevant for your customers, and therefore drive traffic to your website. Your social media efforts should work hand in hand with your blog, as blogging enables people to discover you via Facebook, Twitter, LinkedIn, Pinterest, etc.

By posting your blog content on your social media pages, along with relevant and enticing visuals, you give your visitors an opportunity to share it. Furthermore, your blog articles should contain internal links, which drive traffic to appropriate landing pages on your site.

They help convert traffic into leads

With the traffic that a blog drives to your website, it can also help turn it into leads. When someone visits your blog post, they can see what your company is all about, get a taste of your brand’s personality and learn more about your products and services. This will likely result in them wanting to visit other pages on your website to get additional information.

The best thing you can do is include a lead-generating call-to-action to your blog posts, which leads to a free offer in exchange for personal information. When your visitors are acquainted with your blog posts, they will be more prone to share that information with you.

They can offer promotional material

sale glowing sign

Your blog can be a great place to offer promotions from time to time. Once you have generated an audience that is truly engaged with your content, they will be interested to see discounts and promotions that you will offer. While you can do this via Facebook, it is a better idea to entice your audience with your website’s content, so use your blog to have them come back for more.

However, make sure that you don’t overdo it. Your blogs need to stay focused on valuable information, and only occasionally include promotional content.

They boost your SEO

Blogging is a great way to improve your SEO efforts. Valuable content is rewarded by search engine sites, so your website will show higher in search results. Every new blog post is one more indexed page on your website. This enables you to drive more traffic to your website in an organic reach, and therefore increase your conversions to sales.

By frequently posting blogs, your website tells Google that your business is constantly being brought up to date and that there is regular new content to be checked out and placed higher on SERPs. Your articles need to be filled with keywords that enable Google to find your site according to relevant search queries.

They help you develop customer relationships

customer relation vector imageBlogs are a great way to engage and build relationships with your customers. When they connect with you directly via your website, they can get to know your business or product on the comfortable terrain of your home base. You can use this to build trust by being a valuable source of information.

Your visitors appreciate when you inform them and educate them about what matters to them. Similarly to your social media sites, blogs are the place where you can reply to comments and engage with your customers.

You can directly answer all the questions they have about your product or services. The difference between your blog and other social sites is that information and comments last longer on your blog, so they remain visible for other customers to see as well.

Final words

Having a blog on your website is important because it can greatly benefit your business by giving your visitors an insight into your company, a better understanding of your brand’s philosophy, and a chance to get acquainted with your business’ personality and voice. This way customers can feel like they have a personal connection with your brand, and you can earn their trust so that they are more prone to engage with your content and buy your products.

There are no negative sides to having a blog, only great benefits, so if you don’t have one yet, maybe it’s time you start running a blog right now.


Blake is a marketing consultant, specializing in content marketing and SEO. When he's not on his computer, he likes to read, take long walks and play soccer.

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