Have you ever wondered how top website development services make up a website effectively? Apparently, this is not just about programming and deploying codes into the server to make a website live. User experience is what drives all services of a web development company. Without considering the convenience of users in utilizing a website, no function will be created.
Website development as a service caters to what a customer needs from a website. What does the client want to share through his or her website? What functionalities he or she wants to offer the visitors? If you will only analyze it, the clients’ wants and needs are the bases of website development.
Why Is User Experience Important for a Business Website?
There are different reasons why user experience (UX) is important other than providing a foundation for website. User experience is important for a business website. A website can be rated based on how it caters to its users. Does the website provide fast responses to requests of visitors? Does it give less information as expected?
A business website’s aesthetics depend on what makes users feel convenient. If a website is difficult to navigate due to annoying graphics and incorrect labels, a visitor turns away. Chances are, the user will stop making business with you.
According to M. Tractinsky experiment on computer system’s beauty, users’ needs can be catered more effectively if aesthetics are considered. A business value is determined by how users enjoy engaging with your services or produces. The relationship of customers and your system can encourage deeper customer-business relationship in the end.
User experience determines the flow of functions in your website. If your business involves purchasing products, you can easily plan out the design, navigation, and content. Your content would consist of information on products and services. Additionally, content will direct users to online shopping web page if they want to purchase products.
One of the techniques in designing a seamless website flow is by putting yourself in place of users. List out possible expectation of the users and apply it into the design. However, it does not there. Besides visual flow, you must also consider reducing the step as much as possible.
Marketing your business through a website requires you to give users a good impression. A study on mobile app performance indicated that users take their business elsewhere after having foul user experience. As much as 90% of users stopped using an app due to poor app performance. While, 86% of users uninstalled the app due to poor functionality or design.
Sales and returns of a business largely depend on customer experience. Most companies lose revenue due to their poor customer service. According to experts, negative emotions of users dramatically affect their consideration of businesses.
Top Risks in Failing to Provide Good Website User Experience
A website development services provider may also put your business at risk by failing to promote good user experience. Most mistakes occur during the development of websites itself, one of which is wrong formatting. Website formatting with the use of large and sticky headers may result to poor user experience.
Usually, large and fixed headers block content. Other than that, you may appear to be overdoing it in branding your business. You may brand presence by using smaller header. A good balance must be seen in your website.
Fixed headers are not friendly for mobile-based browsing. It will take a larger portion of the screen, which is not applicable for good readability score. Responsive techniques are more preferable to make your content adjust based on its container.
It is advisable to interact with your users through your website. However, this does not mean you have to ask too many questions in every module, such as in signing up. Users are typically lazy. The more requirements you ask, the less encouraged they will be to continue.
If you really need the information for user registration, you can make things easier by using drop boxes, check boxes, and options. This works well for birthdays and address.
It is indeed fashionable and professional-looking to use thin fonts. Although it conforms with contemporary website design, it can result to usability problems. Thin fonts may be difficult to display in other platforms. Choose a more legible font, which will be readable in any platform.
Test the typography you use in different platforms. Use computers, tablets, and smartphones to read your content. Consider examining the font in different environmental conditions as well.
Another risk for a good user experience is using overly designed website template. More people prefer a flat and minimalist design. Simpler design helps user engage easier and faster. Moreover, it gives focus to content, provides a beautiful contrast, and makes navigation effortlessly understandable.
Give users a chance to correct their mistakes. Most websites forget the use of hints, warnings, and undo permissions. You need to transform your website into a platform that allows changing decisions. However, make sure that feedbacks are understandable.
Be unique, but do not forget the standards. E-commerce sites are usually designed with cart at the top rightmost corner of the websites. If you follow the prototype, you can lead users easily. Some website designers want to appear creative, leading to users wasting time just to find the cart icon. This is obviously a minus to user experience.
Color psychology is highly beneficial for better user experience. Primarily, using the right color combination has a great impact to your website. Some color combinations do not complement each other well, resulting to poor readability stores. You can use color wheel to local each color’s opposite.
Poor navigation will always keep the users away. Dead links are good examples of bad navigation tools for these cause users confusion. Remember, if you could lead your users to their destination in fewer steps possible, the better. Organize your navigation in as short as three clicks.
Inconsistency in web design is a key to branding your business. Moreover, excessive creativity will never result to increased traffic. It is utterly annoying to use different colors from one page to another. Use a standard template for every page. Assure that every web page is linked to the home page.
Transforming Your Website Into a User-Friendly Platform With Experts
Professional website development services provider knows how to improve user experience and enforce one. You simply have to consider checking out website development service reviews to determine what firm will best help. To jumpstart your selection, consider the following featured firms:
Andrea Wagner Web Designs for Innovative User Experience Ideas
Andrea Wagner Web Designs promises to provide custom web design services for small business. It offers cost effective marketing options for your services and products. The firm will tailor a website that will not just offer a seamless design, but higher search engine ranking. The web development company boasts its latest technology for website designing. Responsive site creation is included in its web development services list.
The web design company also specializes in digital marketing. Besides website marketing, it also offers building social media pages. If you want a more complex website, Andrea Wagner Web Designs also offers e-commerce website setup.
According to its customer reviews, Andrea Wagner Web Designs offers accessible and reliable website design. At present, there is no complaint about its projects.
Intersog for Custom Website Design and Development
Intersog offers development solutions for websites and mobile applications. The company specializes in developing systems for healthcare services, human resources departments, and e-commerce businesses.
The company offers its Internet of Things or IoT solutions in making your business value higher. Its team of software developers will automate your businesses process, increase user engagement, reduce costs of marketing, and enhance your monitoring strategies.
Previous clients of Intersog commended the company’s commitment in finishing projects regardless of time zone barrier. At present, there is no negative feedback on the company’s services and output.
GediWeb Solutions for Professional Digital Marketing
GediWeb Solutions offers a wide range of website development services for responsive design, SEO, and reliable maintenance. If you are looking for a mobile-friendly web design, the company has a team of experts in fluid form programming. The output is a website that works flawlessly on any device. Hosting is offered by the company for ongoing updates to your website.
Digital marketing consists of a wide scope of activities. If you find it difficult to manage your business and online marketing, GediWeb Solutions offers help. The firm’s SEO experts will not just perform extensive keyword research, but manage your social media accounts. They apply the latest SEO practices for increased online visibility, higher conversions, and greater traffic.
One of GediWeb Solutions feedbacks indicated that the company assures easy communication and regular maintenance. There is no negative review in dealing with the company.
The aforementioned web development companies are just a few of you can evaluate. If you want to compare and contrast, you need more candidates. CrowdReviews.com could give you firms to choose from depending on your preferences. The platform provides reviews of web development companies with transparency on negative feedbacks.
Latest posts by Richard Wright (see all)
- How to Find the Best Electronic Medical Record Software - January 17, 2017
- How the Best ERP Software Boosts Organization Productivity - January 14, 2017
- What Is the Best Personal Trainer Software for Fitness Enthusiasts? - January 13, 2017