Published September 07th, 2016 by

Best Practices for Activity Registration in Parks and Recreation

There are numerous easy ways to market your Parks and Recreation activities, but be sure that you are following best practices for the registration process.

  1. Ensure that your Online Recreation Software is setup to make the registration process intuitive and easy. Setup your prompts and waivers to be done during checkout, residency requirements, and payment requirements.
  2. In all online advertising, include a clickable link to the exact program. Don’t make the public search for the activity you advertised and they are interested in.
  3. In print advertising, give a short link to online registration and clear menus to find the activity.
  4. Make login for registration as easy as possible. Enable social sign-ons so users don’t need to setup a whole new account if possible.
  5. Give immediate confirmation of registration and clear communication of what to expect (“we’ll see you on the first day,” “look out for an email the day before with instructions on where to meet,” etc.)

activity registration



Director of Marketing at REC1
Since 2007, REC1 has been an industry leader in Online Recreation Software. Based in the Atlanta-suburb of Alpharetta, GA, the REC1 product was designed and developed from the ground up specifically to meet the needs of municipal parks and recreation departments. REC1 strives to provide recreation departments and their customers (the public) with a modern, intuitive interface that is powerful, well-managed, and actively supported.

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