Social Media Management Software
Published November 03rd, 2016 by

Benefits You Can Get From Social Media Management Tool

Benefits You Can Get From Social Media Management Tool

 Let’s face it! We can’t live a day without checking our social media accounts. Through social media, we can see what is happening outside the four corners of our house. Moreover, we can communicate with our loved ones for free. We only need to chat with them if we miss them.

In other words, it has made the world smaller. However, social media sites are not only intended for socialization. You can also use them for entertainment purposes. You can watch videos, play music, and play your favorite online games. You simply need to search for the keyword that you like in the query box.

Apart from that, you can also use social media to advertise your business. You only need to share the web link of your blogs to your social media accounts. The more social networking pages you have, the better.

However, managing all your social accounts is a bit tricky and time-consuming. Still, you need to do it if you want to improve your sales and brand exposure.

Fortunately, there is a program called a social media management tool, which allows you to manage all your social accounts. With this software, you can do more things than you used to.

There are many social media account management tool providers out there. However, before making a choice, there are a few things you need to know about this program. This post will give you a deeper definition of social media management tool and its benefits. But first, you need to know what social media is.

What Everybody Ought to Know About Social Media

According to, there are approximately 2.3 billion social media users all over the world. It only shows how popular social media is.

Social media is a collection of communication channels dedicated to improving interaction, collaboration, and content-sharing. This program comes in various forms, such as social networking, microblogging, bookmarking and so on.

There are many social media sites that you can use for your social needs. Nevertheless, the most popular websites are Google+, Twitter, LinkedIn, Facebook, and Pinterest. Let’s discuss these sites one-by-one.

1 – Google+  

This site is designed to mimic the way people socialize offline. It provides “Circles” where you can put your friends in a particular group. For example, you can put your family and relatives in the “Family” circle.

2 – Twitter                           

It is a microblogging website that has 140 characters in it. Because it is a micro-blogging site, you can post your feelings there without judgment. Nevertheless, you can also use it for marketing your business. You just need to use a hashtag to make it a trend.

3 – LinkedIn

It is another social networking site, but unlike other social media websites, LinkedIn connects professionals to companies. Hence, you can use it to build trust or to find jobs that fit your interest and skills.

4 – Facebook

Facebook is a widely used social networking site. According to, there are 1.79 billion monthly active users in the third quarter of this year. It surpassed the 2012 record, which had 1 billion active users in the same quarter. It just shows how popular this website.

Facebook is more than just a communication tool. You can use it for entertainment and promotion. No wonder why business owners and regular employees alike are taking advantage of this website.

To use it as an entertainment program, you need to look for games that you want to play. You can also watch and download movies, making it a go-to site for many internet users.

To use it as a promotional tool, you only need to share the web link of the site you want to advertise. You can even upload photos of the products that you offer. In that way, your followers can see the items you are selling.

5 – Pinterest                                                                                                  

Pinterest is a photo-sharing website, but unlike other similar sites, these images lead you to their sources. For instance, you saw a picture of the lasagna. When you clicked the photo, it would lead you to its recipe. Hence, this site is perfect for those who want to see more than just a picture.

Social Media Management: What You Need to Know

As mentioned earlier, social media is more than just a communication tool. You can use it for collaboration, promotion, and interaction. However, with the number of social media accounts you have, managing these pages would be tricky and time-consuming. Fortunately, there is a social media content management tool that you can use for your social media pages.

So what is social media management tool? As the name suggests, it is a program that helps you manage online interactions and marketing strategies. This app consolidates and highlights your intercommunication and participation in relevant conversations.

Furthermore, it helps you monitor your reputation on social media. For example, your business receives a negative review. The social media platform management tool will control this critique through answering the feedback. In that way, this negative review will no longer spread throughout the website.

Lastly, the enterprise social media management tool lets you coordinate your social networking activities with your marketing tactics. These activities include online and offline advertising. With this software, you can monitor the productivity of your online campaigns.

However, you can only get these features and more if you use the best social media management tools. Thus, make sure you read some reviews of social media management tools before making a choice.

The Power of Social Media Management Software

According to, every user has five social media accounts and spends an hour and 40 minutes of browsing them. However, this study is only for average users. If you are a social media marketer, surely, you spend more than 1:40 hours. You’re not just checking your accounts to express your feelings or know the latest happenings. You’re opening them to check your reputation on social media and to advertise your business.

But, as mentioned earlier, managing numerous social media accounts is time-consuming and labor-intense. Thus, automating social media management is essential. Many people ask, why use a social media management tool?

There are several reasons for this. First, it promotes better creative and legal compliance across the business. If you own a large corporation, it’s pretty hard to implement laws throughout the enterprise. Moreover, it’s difficult to monitor if they follow the rules. Nonetheless, you still need to ensure if they are using the same guidelines to produce the same quality.

With social media management solutions, you don’t have to deal with these issues anymore. This software has a unified interface, making it easier to unite content development and control the entire company.  Because the firm is using a centralized system, the errors will be minimized. Consequently, the result of your effort will be assertive.

Second, it helps improve time management. “Time is gold” as what we often say. This old statement is true especially when it comes to running a business. If a company spends time on less important stuff, it will be difficult to get back on track.

For this reason, you need to manage your time. Unfortunately, not everyone knows how to do it. Fortunately, there is a social media management program that lets you do time management.

This tool has a calendar and scheduling features that let you automate content post. You only need to indicate the time and date of publication and the software will post it. Apart from that, this tool has an auto-response feature. As the name suggests, it replies to all questions and critiques posted on your page.

By advance planning and using these features, you can do more things than just monitoring your reputation and campaign.

Lastly, social media management programs let you do cross-channel reporting in real time. As mentioned earlier, managing multiple social media accounts are hard. You need to ensure that you advertise or post the same content all over your accounts. However, doing it simultaneously is impossible. Yes, you can open all your pages at the same time, but you can’t post the content all at once.

Unless, however, you connect your social media account to another social media page. In that way, you don’t have to repeat the task. Unfortunately, you can only link two social networking sites. Hence, you have to repeat the job again for other web pages.

However, if you use a social media management solution, you only need to do it once. That’s because of the cross-channel reporting feature. This module lets you post content on all your accounts at the same time. You only need to indicate where you want to post it.

There are several providers of social media management software. It’s up to what you want to choose. However, before you make a decision, you need to try the program first. Look for a package that has a free trial. In that way, you can decide on whether the product is right for you.

Can’t decide on which is the best social media management tool for your business? Go to our website,, and read our user reviews on social media management software.

Our rankings are completely independent, transparent, and community driven; they are based on user reviews and client sentiment. These social media management software companies had to earn their way up and didn't just pay their way up.

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