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Published November 02nd, 2016 by

Benefits of Social Media Management to Grow Your Online Presence

Benefits of Social Media Management to Grow Your Online Presence

Online presence is the culmination of a business’ information trail on the web. It includes websites, webpages, blogs, mentions, citations, directory listings, interactions and social media accounts. These “footprints” can be both unintentionally or intentionally put on the internet, but are equally important in establishing a positive online presence.

Upon entering the online platform, a business who wishes to maximize it as a marketing tool must first grow its online presence. As of today, around 4.3 billion searches are made in the Google search engine. And with more than 3.4 billion internet users that can gain access to millions of information online, how to let the consumers know that your business exists in there as well?

You need to grow your online presence.

Online presence is a part of outbound marketing strategies, which is essential in establishing brand awareness. It can help businesses capture its target audience that is online, and to maximize it by leading them to purchase your product and service. But before you can do that, you must establish a positive online presence through a number of online channels/methods to use:

  1. Web site

A professional looking and sounding website is your first step towards growing your online presence. This contains the important information about your company – its vision, mission, values, team, products and services. It should also hold many ways of reaching your company through diverse contact information – office address, hotline number, mobile number, email, social media accounts. Other additional information that informs more about your business like the clientele, restaurant menus, product features, manuals and other practical information which can enhance a customer’s experience must be incorporated in the website.

The market for website creation and development is vast, with many options of both paid and free software and tools to use. There are freelance web developers and web development companies that you can also tap, which can help you create your website more professionally. These experts can also make websites that are both user and search engine friendly.

  1. Search Engine Optimization (SEO)

Now that you already have a website, it is time that search engines recognize what you intend to sell or offer to your customers, and serve you as an answer or result to relevant search queries.

Search Engine Optimization, or SEO, is a method of optimizing the structure, content, overall aesthetics and coding of your website so that search engines can rank it higher in the Search Engine Results Pages, or SERP. This way, your target customers will know that you exist by serving as an answer relevant to what they are looking for.

SEO doesn’t just increase your online visibility, but it also enables your website visitors convert into high value customers. By making your website responsive, interactive, and your content engaging and informative, customers would be attracted in doing business with you.

The results of your efforts in establishing an online presence are maximized when your online engagements are search engine optimized.

  1. Social media

The social media has become an integral part of online activities that people do, which allows them to connect with their friends, family, and community and to other cultures of the world. For businesses, it is a way of promoting your search engine optimized websites to a broader audience, and helps it thrive in the SERPs. By being on the same platform as your potential customers, you can easily engage them with your marketing efforts.

It is important to know first which social media to use for business. This way, you can maximize the growth of your online presence in a corporate setting.

How to Build Your Online Presence Through Social Media

You can grow your business’ online presence by engaging in more than one social media platform. This way, you can diversify your approach and target a broader set of audiences that may utilize different platforms at once or simultaneously.

As the quantity of information is added in the internet every day, and with a number of businesses that are migrating their marketing efforts online, it is increasingly challenging for businesses to have more loyal customers. With a few clicks, a customer can easily go another vendor or provider that can capture his interest online. That is why it is important to have continuous marketing efforts which can fuel your online presence, which can be done by “socializing” your interactions with your customers. This way, a customer will remain loyal to you because there is always something new and interesting to look forward in doing business with your company. Through constant, but valuable updates in your social media accounts, you are conveying a clear message to your customers that you are present and are always available to cater to their needs.

Having a social media account for your company doesn’t mean you can have your success overnight. It requires that you put an effort in making it appealing, engaging, targeted and relevant to your customers and potential customers. These are the real objectives of social media management.

Here are some tips on how to achieve the benefits of social media management to grow your business’ online presence:

  1. Make your goals clear

Before embarking on a full blast social media marketing campaign, it is important to have a clear understanding of your goals, which must also be disseminated across your entire team. Have a clear projection on how you want your customer’s experience in doing business with you.

Do you want them to proceed on buying from you? Upload an extensive catalog of photos of your products with detailed descriptions and price.

Do you want your customers to acknowledge their needs and see you as the answer to it? Supply your social media accounts constantly with shareable content that is relevant to the products and services that you offer.

Do you need customers to easily reach your business location? Incorporate maps and contact information which will make them easier to locate you.

Do you want to leverage with your competitors? Conduct events or sales that are exclusive to your social media subscribers and followers. Offer your subscribers freebies and discounts in exchange for likes and shares.

  1. Tie up all your online engagements, which include social media accounts

You should establish a single identity with all your engagements and profiles on the internet by incorporating the same identifiable elements like logos, banners, by-lines, and company information. This way, you align everything with your business objectives, and give your customers accurate information all the time no matter what channel or profile they will land into.

  1. Choose the best social media platform for your specific needs

Not all social media networks are created equal in terms of target users and engaging elements. While it is beneficial to create as many social media accounts in order to reach a broader audience, it is equally important to choose which ones are most appropriate to use in conveying the kind of brand or image that you want your audiences to perceive of you. It is not also necessary to choose which social media platform has the most users. By choosing the right social media platform, you can maximize your online presence by having it magnify your company’s strengths. For example, a makeup artist who wanted to showcase her work can use Instagram or Facebook. News sites like CNN or BBC can use Twitter to announce flash news.

  1. Maintain a consistent and timely publishing of relevant content

Constantly provide your subscribers and followers with fresh, unique and relevant content to maintain their interest in your business.

  1. Engage with other business social media accounts relevant to yours

Being active in managing your social media accounts, responding to customer inquiries, responding to concerns, resolving complaints, and replenishing content can be already tiresome to do. Social media marketing entailed so much hard work and attention already, why is that important to connect with other business accounts, especially the ones relevant to yours?

Social media enables a healthy competition to take place by allowing similar businesses to create a community of their own. Doing so can widen their audience and at the same time, share information about the latest trends in their own industry and keep up with it. Sharing content, even from other business accounts can make your customers see your values, and intent to widen the connection through a friendly competition. And your newly found business friends can always return the same favor to you.

In SEO, this is also a way to promote natural link building, which search engine sees an important factor in achieving higher SERP rankings.

  1. Be proactive with your social media campaigns

The social media lets a two way communication between the business and its customers to take place. A business can be proactive in communicating with its clients by raising thought-provoking questions to their customers, to assess their preferences and needs which it can satisfy and answer. At the consumer’s end, it allows them to give feedbacks with the services they receive, either positively or negatively. How the business respond to it is crucial, however, especially on publicly viewable conversations.

  1. Analyze your data

All your efforts to keep the likes and shares coming and the conversations ongoing will be useless if you will not maximize the data out of it. Customer feedbacks are gold mines for improvement and future innovations to launch. Your customers’ profiles can help you understand who your clients are in order to enhance their experience the next time they transact with your business.

  1. Use a social media management software

Stay on top of all your social media accounts and engagements with the use of social media management tools. This allows social media managers to monitor the performance of their social media accounts.

It can also track useful feedbacks from comments and conversations that take place within your accounts. With the help of analytics tools (which may be incorporated into the software already), you can recover more useful information in the sea of data that you capture from your followers or subscribers. This way, you can understand your customers and potential customers to better serve them. You can also apply the necessary improvements where it should. And you can easily resolve and take action over the complaints and disputes raised to your social media accounts.

Know what is the best social media management software that will align your objectives to your campaigns. Research for your best options and see CrowdReviews.com’s reviews of social media management software.

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