Published November 03rd, 2016 by

Benefits and Downsides of Cloud-based Web Hosting for Businesses

Benefits and Downsides of Cloud-based Web Hosting for Businesses

A business of today, whether big or small, would benefit from having a website. It establishes a brand identity, which only bigger companies used to afford in the past. It also serves as an active marketing strategy that can work for you 24/7, and can reach a worldwide audience. It allows you to market your products and services online, and include so many details like technical specifications, images and price list. You can also introduce your company’s mission and vision, for your customers to have a better idea of your core values and your level of commitment to them.

Web sites also strengthen your customer service, by allowing a more efficient way of answering customer inquiries and concerns. By making your communication channels varied, you make an impression of putting emphasis on the value of your commitment to deliver what your customers need, when they need it and how they want it. It establishes a customer-oriented approach in different perspectives – from products, to services and even after-sales activities that encourage customer loyalty.

A website is also an aspect to promote online presence. Online presence can be both naturally or technically achieved, by means of website traffic from organic search or paid search marketing. The importance of social media plays a role in improving online presence, by enabling your brand to penetrate its environment through content sharing. Applying SEO and website optimization strategies is another the way for your website to be aligned with the search engines’ rules and regulations when it comes to search engine results page rankings, or SERPs. Your website needs to achieve a “high score” against these search engine optimization criteria in terms of accuracy and consistency of information and relevance of content to the needs of the internet search users.

Regardless of what method you use, online presence plays a significant role in the success of your online initiatives, especially with marketing. According to an infographic compiled by Mine What about the motivating factors that compel consumers to purchase, 81 percent of shoppers conduct online research buying.

As the market’s demands when it comes to website services continue to advance, technology has become more flexible in providing solutions that will fit every need in terms of scale and budget. The technology for website development is now more sophisticated, with a wide variety of options and solution providers to satisfy the strong need for online presence and visibility of any type of business.

What is a Web Host?

Why is web hosting is needed by your business? Web hosts are virtual servers that allow website developers to build your website structure, incorporate information relevant to your business, and upload everything to the internet so your customers can see you online.

Web hosting services are continuously evolving as more businesses and organizations are utilizing the online platform for their endeavors. The number of internet users is also contributing to this growth and development. That is why there is an increasing need for services that can sustain the growth and demands for reliable web hosting in today’s modern businesses.

See reviews of web hosting companies from to know more about what clients say about their experiences with different web hosting firms.

Types of Web Hosting Services

What are web hosting services? The increasing demand for web presence, and the varying requirements that should align with both SEO and business goals call for different types of web hosting services. Each type should support a specific type of business nature, its scalability, security requirements and communication gateways to be effective in providing a 100 percent reliable and dependable web hosting services 24/7. Web hosting services are crucial since it serves as the backbone of your website. It should be strong and flexible enough to stay at pace with the growing market demands and the ever-changing web algorithms that search engines implement.

Thankfully, any business will certainly find a specific type of web hosting services that will fit its needs and requirements. And there are four categories of web hosting services, depending on your website needs, the audience it caters, and your business goals:

  1. Shared web hosting
  2. Dedicated web hosting
  3. VPS hosting
  4. Cloud-based hosting

Shared Web Hosting

Shared web hosting is the most affordable solution among all types of web hosting services to date. It requires a user to share the same resources with other users such as bandwidth, memory and internet connection to break down the costs. This is an advantage for small businesses or start-ups that may not have a big budget for a web hosting service, but recognizes the strong need for one.

Since you share resources, it may not be as good as with other web hosting services 100 percent when it comes to reliability and performance. You may also have some limitations when it comes to development, which may or may not affect your goals. But it shouldn’t discourage you from getting a web hosting firm that offers shared services. It is only critical that you evaluate your options first before settling with one. Some things you should consider are as follows:

  1. Level of control when it comes to website development
  2. Past performance issues, if any
  3. Percentage possibilities of having a down time (very critical for businesses)
  4. Limit of users and bandwidth available
  5. Contract of use
  6. Security measures

Dedicated Web Hosting

Dedicated web hosting services are for businesses that are more particular with privacy and reliability. As the name suggests, it allows the most freedom for businesses in terms of accessibility and web development within its servers. Your web hosting service provider can let you choose between totally unmanaged web hosting (you are in full control, and you don’t have any limits for development), or one where it can help you with some areas such as web management and customer service.

Dedicated web hosting service services are best for businesses that are knowledgeable and particularly with customizing its website structure to cater to its scaling needs. It is also preferred if your business is critical with down times, which allow your won dedicated technical maintenance team to take immediate action when problems arise. With shared web hosting services, you need to contact their customer service center first and may take more time to finally troubleshoot your site.

The downside, however, is it is very expensive, since you don’t have any user to split costs with. Another disadvantage is it requires a dedicated maintenance team from you, but with businesses that find it as an advantage wouldn’t have any problems with it.

VPS Hosting

Virtual Private Servers, or VPS, comes in between the other three types of web hosting services. It gives a business the opportunity to scale its website development by having more control of your resources. This is mainly because it functions like a dedicated web host, without the physical infrastructure solely made for you. Instead, it gives you a software that you can easily access and configured as your own.

Of the four, VPS is the most cost efficient when it comes to gaining the functionalities you need just enough to be more flexible with your website needs.

Cloud-based Web Hosting

The technology of cloud hosting allows small businesses to gain access to enterprise-like solutions at a lesser amount of investment. It enables businesses to establish their IT backbone without breaking the bank over expensive infrastructure and sophisticated software. Cloud-based hosting services offer a gamut of business solutions that allows greater flexibility and high scalability when it comes to supporting a business endeavor through technology. One of these is website hosting.

Cloud hosting works as a utility-based business model; wherein it offers services rather than as a product. You pay as you use, and you can adjust your usage depending on the demand. Another advantage is that the costs, adjust too, as your business scale down or up, so it will be more worth for an investment in the long run.

Cloud hosting services can either be offered as an Infrastructure as a Service (IaaS), or as a Platform as a Service (PaaS). IaaS providers offer dedicated virtual infrastructure (minus the physical counterpart) or space for a business and allow it to build its own operating system and other underlying elements alongside the software associated with it. On the other hand, PaaS providers give a business a dedicated space, but including a software stack already (operating system, software stack, programming, etc.) for support and ease of use. When a business prefers greater control, IaaS is the best option.

A typical cloud hosting service offers the following benefits:

  1. Reliability

By working with multiple servers that store your business information across, it continues to serve its purpose, even one of the servers go down or offline.

  1. Cost efficiency

It is cost efficient in the long run, since you only pay as you demand or use. No need to capitalize on a fixed physical infrastructure neither share with other users nor utilize a limited space.

  1. Flexibility

It is on-demand and real time, without the constraints and limitations of a physical server.

  1. Scalability

Your service scales as your business grows or downgrades, making it adaptable and stay efficient even with changes.

  1. Security

Multiple security measures are being implemented to make sure that the information inside data servers (physically and virtually) cannot be accessed with a corresponding access code or authorization.

  1. Efficiency in resource allocation

Software-based load balancing which responds according to usage or demand for a more reliable and efficient performance.

Benefits of Cloud-based Web Hosting Services

Cloud-based web hosting solutions allow greater flexibility when it comes to functionality, management, price and maintenance. It also offers better backup options, since your data is spread across multiple cloud-based servers.

Here are more benefits of using cloud-based web hosting services:

  1. Since backup is a breeze, and so as the time to restore is also fast and efficient.
  1. Cost effective solution that allows a business to take advantage of a wide variety of functionality minus the need to capitalize on expensive dedicated IT infrastructures. It lets you pay only for what resources you use, which lets you divert it as an operating cost, which is also friendlier on your cash flow.
  1. Cloud computing offers maximum redundancy for your data, making it a more reliable host for websites that need to be up and running 24/7. If any untoward circumstances made one or several servers shut down, your other servers can still run and provide the needed reliability and access you need.
  1. You have a choice to upgrade or downgrade resource allocation and usage, depending on your budget and business needs. It also allows maximized use of resources to make your website more effective in providing an exceptional user experience and service performance for more traffic and revenues.
  1. With cloud-based web hosting, you have access to almost practically unlimited storage space as improvements in bandwidth technology and optimization are being studied and developed in the course of time.

Downsides of Cloud-based Web Hosting Services

As with any type of services, cloud-based web hosting firms have its own share of downsides:

  1. To access, you need to have a secure and established internet connection first.
  1. If the web host bandwidth is not properly allocated, it will rise to poor performance issues which may affect your business.
  1. Use traffic can significantly lower the quality of its reliability and performance.
  1. It needs a sophisticated, top-of-its-line security and privacy measures to make sure that it repels unauthorized access, and that data is secured and intact all the time. is your reliable source about the most updated and detailed client ratings and reviews of web hosting firms and other software available in the market. Discover now, which providers made it to be the best web hosting firms, and which web hosting company is right for you, according to what their clients say in their feedbacks.

Keith Moore

Keith Moore has worked with several leading Android development agencies to build customized mobile apps enabling businesses to extend the use of their services to smart phones and mobile devices.

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