Fortunately, SEO, though strategies are varied, can still depend on a set of foundational principles that remain the same as far as understanding of concept is concerned. The purpose of SEO is the same as it was before, and one should have a solid foundation built upon it.
Basic Principles of SEO
Here are the basic principles of SEO used as basis of the strategies to use with any given need, whether general or industry-specific:
- Keyword research
Keywords and phrases comprise of common language that searcher and the business should mutually speak to have a better relationship in the online marketplace. Your website’s keyword database is its greatest asset, therefore building and utilizing it must be optimized and managed well. There are a lot of keyword research tools available, but should continue to test and measure the effectiveness to stay relevant and accurate.
- Search engine friendly website development
A search engine-friendly website has the essential elements recognized by search engines as “good signals” sent for SEO. This should organize the information and content it conveys, which should operate in the realm of accuracy, relevance and comprehensiveness.
- On-Page SEO
Also called landing page, applying on-page SEO targets relevant and targeted content to maximize the time a searcher spends on your website. The approach should be engaging to invoke higher value activities, like newsletter opt-ins, signing an inquiry form and purchase.
- Link building
Link building is the fundamental strategy that marketers use with SEO campaigns. It is associated with spammers due to the rampant use of black-hat techniques. Search engine developers are strongly against these practices, therefore they are aiming efforts on improving the search engine algorithm to become more resistant to these unscrupulous acts, and are even penalizing the offenders. Today, link building has become “cleaner”, and remained to be an effective and an essential SEO technique to utilize.
- Analytics
A data-driven SEO technique is not possible without the use of analytics. Analytics is applied to the incoming data from different online marketing campaigns, in order to derive valuable insights, which can point out potentials, opportunities and areas of improvement. With a more complicated SEO process and strategies to deal with, it is increasingly important to constantly measure the performance of each to stay effective and relevant.
Why Do You Need SEO?
In a business, you shouldn’t let big opportunities to pass; else, you will left stuck in the rut. Online visibility is one of the best features of a successful marketing campaign and one of the most effective ways to achieve it is through SEO.
With so many changes and evolution in the digital technology landscape, SEO retain sits effectiveness and impact over the way businesses reach their target audiences. As a matter of fact, in 2015, Business2community mentioned in their SEO and search marketing statistics that 89% of customers actually began their purchase journey from a search engine. This illustrates the behavior of the buying public towards being well-informed first, before making any purchase decision. A business owner must recognize this, so he will improve his website’s online presence to be found by the target customers. It is also important to give the potential customer a relevant and targeted experience all the time with their online engagements to drive them to purchase or have a long term partnership through effective SEO strategies.
Benefits and Advantages of Practicing SEO
Businesses are now competing online resulting to a saturated information. More vendors are migrating online tightening the competition even more. The same way, search engines are becoming more stringent with their algorithm the way users do. Perhaps, SEO isn’t always as effective whenever a new update is released. Add the burden is the ever changing market and customer behavior, which renders SEO strategists to constantly monitor the performance of their deployed techniques, and must be able to improve on it accordingly.
Despite the evolution and challenges that SEO underwent, it remained to be as it is – a long term online method used in attracting web traffic converting into high value customers, driving revenues and credibility to the company.
Here are the advantages and benefits a business can get from deploying SEO alongside their online marketing initiatives:
- Increased web traffic
How important web traffic to online marketers the factor that exhibits the level of interest of customers of your brand and at the same time, increases the visibility of your initiatives. As you see, among other factors, search engines like Google, identify websites driving high amount of traffic, and take this as a sign of credibility, relevance and accuracy of information.
SEO aims to enhance the appearance, value and technical characteristics of websites into something that search engine recognizes. When all criteria have been met, a search engine can give your website an outstanding rank in the search engine results page (SERP). This way, customers can easily locate you, therefore increasing your online visibility and amount of web presence.In fact, according to Out brain, 41% of web traffic comes from search sites compared to the 11% from the social media. The traffic from social media sites pale by more than 300% of what search sites or engines, like Google, can give you to gain online visibility.
- Derive your marketing ROI
Many businesses, the processes, strategies and techniques of SEO are too meticulous and time-consuming when working with other important tasks of the companies. This is when partnering with SEO firms becomes cost-efficient than shortchanging the attention of SEO campaign to be successful. SEO services are readily available from different providers, and one cannot have too many options for it.
One of the valuable tasks that SEO agencies can render is to actually understand your marketing ROI. SEO companies, alongside the SEO tools are incorporating analytics to have a better campaign performance.
Analytics turns an SEO campaign’s key performance indicators into measurable factors that are capable of returning a realizable and quantifiable report over the rate of one’s ROI in SEO or even other marketing strategies. Out of these reports, one can gain insights about performance evaluation, in order to apply the necessary improvements for best results.
- Cost effectiveness
Cost effectiveness is realized when an SEO drives web traffic that is highly-convertible to leads and sales. Since it is a targeted technique, a customer is easily engaged to purchase because his interest lead to the search in the first place. In 2010, Internet Retailer conducted an online shopping study and found out that 61% of shoppers have actually used search engines before making their purchases. This concludes that those clickers who arrive at your site, already have the highest intentions of purchasing a product, and it is up to you if you will capture them or let the opportunity pass. Through SEO, you can enhance how your site will look and make your potential customers deal, that is why it is important to incorporate the elements that will make them be informed and then in turn, trust that you can deliver what they need.
- Increases the value and level of purpose for your website
SEO requires you to optimize your site according to how search engines wanted it to appear – the navigation, hierarchy, mapping, content, tags, etc. By following the search engine criteria, you are actually turning your website into an informative and engaging place to navigate to. This way, combined with the guidance of an SEO firm, can as well increase your site rankings naturally.
- Establish brand awareness
Visibility translates awareness;therefore an SEO company gives you the exposure you need to complement your brand image campaigns. When your website is applied with SEO effectively, you can expect an increase in the rankings,hence users can easily locate you and increase your visibility, ultimately.
Conclusion
The top SEO firms are important for businesses that wanted to achieve the advantages and benefits of SEO with their marketing initiatives. With the wide array of options of tools and SEO service providers in the market today, it is equally important for businesses to partner with the best SEO firm for their needs. To get to know what clients say about the services they get from their own SEO companies, check out CrowdReviews.com’s SEO firm reviews.
John Tovar
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