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Published August 16th, 2016 by

Become an Online Business Superstar With Email Marketing Services

With the ever growing popularity of the World Wide Web, it’s no wonder why more and more people are deciding to do business online. Nowadays, you can pretty much purchase anything over the internet. From regular household needs to plane tickets, everything is just a click away.

Become an Online Business Superstar With Email Marketing Services

Whether you’ve just started on the road of online entrepreneurship or have been in business for a while, you certainly want to make sure that you stay on top. With so much competition, it can be a challenge to stand out from the rest.

Elements of a Successful Online Business

The success of your online business depends on various factors. These range from your site’s design to your marketing strategies. Here is some useful information on what to focus on to make more money online.

  1. Home Page Information – A site’s design has a major impact on how profitable the business will be. Since all transactions are done online, customers tend to base the credibility of the company on the website. According to a study done by Komarketing, various information available on the homepage can dictate whether the customer will stay on the site or not. Some of these details include the company’s information or “About Us” tab, products or services and contact information. While a lot of online customers do navigate through the site, the first impression created on the homepage affects their choice to purchase.
  2. Layout, Colors and Graphics – According to the study made by KoMarketing, 38% of customers who find the website unattractive tend to lose interest and go somewhere else. That can be disastrous for an online business. To address this, successful entrepreneurs put a lot of focus on the layout of their site. They use vibrant but not intimidating colors to help the consumer feel comfortable navigating through the different pages. They also maximize the impact of graphics by putting a lot of pictures to showcase their products and services.
  3. Transparency and Security– Gone are the days when consumers fear shopping online. With a lot of safety precautions taken by online entrepreneurs to protect their customers’ information, the online market has certainly boomed. In order to reinforce this feeling of security, successful online businesses proactively provide their contact information. This is important especially when the business doesn’t have a physical location. As a matter of fact KoMarketing’s study shows that 44% of customers leave the website if it doesn’t have the retailer’s contact information.
  4. Efficient Marketing Strategy – While marketing for an online business is limited compared to a more traditional company, successful entrepreneurs maximize what they can use. Running a business online means the target audience is people who use the internet on a regular basis. So, using the net to market the business is the most obvious solution. A successful online business usually has paid online ads and email marketing techniques in place.
  5. Understand Customer Needs – Successful online entrepreneurs understand the need to engage their customers. They do these by continuously reaching out through emails or tracking the buying habits of their audience. By using the information they gather, they are able to provide more of what their customers need.

Roadblocks to Online Success

According to statistics there are over six billion internet users worldwide. With that much market, it can be surprising how most online businesses still struggle to make profit. In North America alone there are over three-hundred thousand people who have access to the net. So, how can a business fail with so many prospects available? Below are some of the reasons why some online businesses don’t quite make it.

  1. Lack of Contact Information – In the study done by KoMarketing, 51% of online shoppers find most websites lacking thorough contact information. This makes them wary to do business with these companies. By failing to include this important information on their sites, businesses tend to lose credibility with their prospects.
  2. Poor Product Images – Online customers use the photographs of the products uploaded to decide whether it’s something they wish to buy. Most sites that do not fare well in terms of sales often have images that do not showcase their products well. This is not limited to the site alone. Marketing emails with poor quality images also tend to lose the possible sale.
  3. Poor Management of Inventory – This factor is probably one of the crucial fails that an online business could have. Because the products are not physically sold to the customers, not paying close attention to inventory can break the business. Customers who have to wait for their ordered product tend to lose interest and end up cancelling their purchase. This will certainly have a disastrous effect on the credibility of the business.
  4. Poor Email Marketing Campaigns – Most online customers welcome marketing emails from companies that they do business with. However, when the communication does not catch and hold their interest, the emails do not result in the revenue it was intended to produce. Email marketing templates used are not customized to address the needs of customers. According to a study done by HubSpot, customers have different preferences on the email they receive. These preferences range from what’s in the email and the type of correspondence they receive. For example, 65% of consumers who opt in prefer emails that contain more images while 35% prefer ones that are mostly text. Ignoring these demographics can have a huge impact on the effectiveness of the email marketing campaign.
  5. No Email Marketing StrategiesSome online businesses tend to focus on other marketing techniques such as SEO, PPC or Social Media Marketing. While these can also be beneficial, it does not fully maximize the strategies that can be used. SEO and PPC can increase traffic but it does not often result in sales. SEO can take a while to build while PPC costs quite a lot of money. The ROI on both takes much longer that Email Marketing. Social Media on the other hand while being popular nowadays does have a limited market.

Using Email Marketing to Succeed

According to a study by The Radicati Group, Inc, there are over three billion email users worldwide. That’s already an impressive number especially when you consider that 91% of these check their mailboxes at least once every day. That’s a statistic that you would certainly want to take advantage of in your online business.

After discussing the elements of successful and unsuccessful online entrepreneurs, it’s quite clear that email marketing plays a big role in this equation. Below is a guide on how to maximize its effect on your business. These are just a few of the email marketing tips that you can use to increase your profits.

  1. Choosing Email Marketing Tools

There are a lot of different tools available for you to choose from. This may be confusing at first, but having these many choices is actually good for you. You can pick the one that offers you the most benefits and one that you can easily navigate. When making this crucial decision, make sure to choose one that you can customize without needing to go through a lot of technical training. Most software developers have made interfaces easy to use so you can upload images and edit email marketing templates without any problems.

The best email marketing tools will let you have complete control of your campaign as well as provide you with recommendations on strategies and techniques to use. To make the decision simpler, you can check reviews of email marketing tools to find how other users are faring with these.

  1. Building Your Brand

If you’re just starting out, then you need to give your business a chance to grow. Be patient and build your brand through informational emails that introduce your business to your target market. Design templates that showcase your products and the benefits customers can get from it. These emails will take a while to create as you will be including quite a lot of content to describe the products to entice customers to buy. These newsletter types of marketing emails will also serve to set your brand apart from other online sellers.

  1. Catching Attention

Your email will most certainly have company in the customer’s inbox. Your goal is to make sure yours is noticed and clicked. In order to achieve that, you will need to come up with informative and attention grabbing subjects. For example, if you were sending out an email promotion for half off of shipping, it would be better to use “50% off Shipping” rather than just “discounted shipping”. Make sure to always include what the customer will get. So, in the shipping discount example, you can make it more inviting by writing “Buy more gifts these holidays with our 50% off of Shipping”.

  1. Writing Content that Sells

Getting the customer to open your email is only the tip of the iceberg. What you really need is an email that will have them itching to start buying. Include high quality images with engaging content that gives all the needed details. If you’re selling t-shirts, then it would be ideal to include information such as fabric and the colors available.  If these shirts are discounted then don’t forget to include the original price so your customers can see how much they save.

  1. Leading to a Sale

One thing you should never forget when sending out these marketing emails is a link to your site. Make it easy for them to go to your site by ensuring the links are working and available in different parts of the email.

According to statistics, 80% of online businesses don’t make it past the first 4 months. You can avoid becoming a fatality with an efficient marketing strategy. Check out the list best email marketing tools on CrowdReviews to get started on becoming an online superstar.

John Tovar

John specializes in the creation and planning of business-centric mobile applications and mobile website design and development.

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