An ideal business organization is one that has balance in all aspects, united in vision, highly flexible and adaptable to market changes and different customer behavior, continuously innovating products and services, and have strict observance in delivering outstanding customer service towards its clients. Also, each of its members should work efficiently with their corresponding roles, as well as with one another. There should be unity in goal language to make sure that all works are aligned to produce more efficient results. A business organization should also aim to utilize its resources wisely, and look for cost efficient measures to adapt to unforeseen events and sudden market shifts. In any business, efficient decision making as well as making smart choices, are both essential in building an effective company organization. It also should be capable of delivering appropriate, relevant and high quality products and services that cater to the needs and demands of the consumers.
Marketing and Business Development
The marketing has long since evolved alongside the different market stages that the worldwide economy underwent. The lack of efficient communication gateways and media are some of the obstacles that early marketing encountered, but it did not stop marketers to look for ways to promote their products to a wider audience. The invention of the printing press paved a way for earlier marketing campaigns through print advertising. The breakthroughs in television and radio also brought great impact in implementing entertaining marketing campaigns. The establishment of a wider reach of the PSTN enabled flourishing of communication systems all over the world, which later branched to be integrated with microwave, satellite and cellular communications, which as well opened channels for sending other signals, aside from voice, like digital and video signals. For many centuries, the simultaneous developments in the fields of science, manufacturing, electronics, communications, computers and information technology made marketing and business evolve as well.
Effective Marketing Campaigns
Earlier marketing campaigns utilize limited, yet still effective, forms of media. But as the years passed, and with the growing demands of the consumers and the tight competition among many companies and service providers, marketing have started to spread out on other means as well. An effective marketing campaign isn’t just a spur of the moment, light bulb idea. It involves careful research and strategic planning, and also includes continuous learning about the ever changing market and preferences of the consumers. Marketing campaigns should also involve forms of media and communications that are frequently used by its target market, and while some utilize all forms, it is wiser to use the most preferred in order to better focus the company’s resources to a more productive and sales generating ones. In most cases, effective marketing campaigns have partnered with a third party business tool, which focuses on creating relevant and powerful campaigns for a more efficient and market-approved solutions.
Campaign Management Software
A campaign management software is a tool that integrates several technologies in order to create an innovative set of solutions for developing more effective and targeted marketing campaigns. It gathers data from different marketing media and communication channels, which is analyzed and processed further to accurately gauge the different types of consumers and potential customers for the business. It helps in doing valuable marketing researches and studies which are viable in making better decisions for a more effective marketing campaign. Smarter decisions can yield better lead generation, higher profits, excellent communication between business and consumers.
Specifically, an ad campaign management software integrates email marketing and social media within its solution system. There is an ongoing debate about which is a more effective marketing communication medium to use today, whether the email or social media. Email has been around since 1960s. It has since become a convenient way of formalizing communication, especially in the business sector. However, nowadays, the popularity of social media is constantly rising due to the increase in smartphone and tablet sales, but does it also constitute a more effective marketing campaign solution? Is email already outdated?
According to a survey in 2016, comparing the effectiveness of email and social media marketing, 60% of the respondents said that they still believe that email is performing better than social media. On the other hand, the remaining 40% said that these 2 are incomparable because it targets different types of audiences, and are used for different purposes. Each has its own strengths and weaknesses as well. Email is more on one on one marketing approach and is better at leads and sales generation, while the social media is to engage a greater number of audience. In another report, they found out that 66% of web based consumers were triggered to purchase because of an engaging email they received. Marketers believe this because receiving an email is more personalized and targeted in approach, and its ability to send relevant and timely messages. In a business viewpoint, it is clear that profits outweigh popularity, therefore email marketing is still the most preferred choice.
There are plenty of benefits and features a campaign management tool can offer for businesses who value effective communication and marketing. To maximize these benefits, there should be a tailored solution according to the unique needs of your business. Here are 8 tips for choosing the best campaign management software for you:
1. Within Your Budget
Budget concerns occupy one of the highest priority ranks in the allocation of a company’s resources. A budget allotted for certain business tools or solutions should be sustainable and within the business’ capacity. Logically, a small business doesn’t need much added features for their campaign management software and fortunately, most campaign management software providers can customize their packages to suit your needs as well as your budget. The software should also be scalable to allow future expansions and accommodate changes brought about by the varying market shifts and trends.
2. User-friendly
A business tool should be engaging and intuitive to use to fully maximize its benefits. On the marketer’s side, the email content is optimized by using one of the many beautiful and attractive templates already included in the software suite. The user interface is also intuitive and easy to use, where some even utilized a drag and drop feature and see real time results in the campaign. An email campaign management software is also actually an automated system that utilizes a central database from the data gathered from multiple marketing channels and sources. This database is analyzed and the data in it is categorized to come up with an organized classification of different types of customers based on their personal preferences. The software intelligently directs relevant email from the predefined sets for a more targeted approach.
3. Engage Customers
An effective marketing email or campaign should be able to engage its potential customers to an experience revolving around their personal needs and wants, then integrating the product as the ultimate solution. A campaign management tool can help in creating engaging emails which create impact and thought provoking message for a better and warm experience.
4. Can Be Integrated With Social Media
A campaign management software should be flexible and adaptable to be integrated with other marketing media to sustain a more focused and targeted approach in content and timing. In a retailer’s survey, it was reported that activities in social media commerce have increased by 26% from the results in 2013 compared to 2014. In another report, sales triggers from social media sites, rose by nearly 200% between 2014 and 2015. It would be a big success for a business marketing campaign if these two powerful marketing media will combine its benefits.
5. Should Return Realistic Marketing Performance Reports
One important feature that should be included in a campaign management software is its capability to be integrated with a data analytical tool, to fully utilize, and discover more potentials, from the data it gathers. A campaign management software will then become a useful tool in gauging the individual performances of its implemented marketing campaigns, as well as its collaborative performances and impact on revenue and profits. The reports generated are from within the disciplines of data analytics, and are statistically and metric based to return more reliable results.
6. Can Be Integrated With Other Business Softwares
A campaign management software can be fully maximized by integrating it with other business softwares which creates a full suite of useful technologies and benefits to better experience the revolution of innovative marketing campaign solutions of today. Several marketing campaign management tool providers have also developed other softwares that can be effectively integrated into its system to let it operate on a single platform for better management and streamlined workflow. Such is the case with Adobe Campaign, which can be used together with its own Adobe Analytics and Experience Manager. This integration will make sure that content and marketing campaigns are consistently reliable and effective.
7. Compatibility With Legacy Systems
According to a study in 2014, 45% of its respondents still believe that calling is still the most preferred way of contacting local businesses. A campaign management software should be able to integrate with various communication gateways, including the traditional telephone system, to be able to maximize leads and sales generation.
8. Excellent Customer Care Center
In choosing the best campaign management tool for your business, it is a must to make considerations in its customer service center. This to ensure that there is continuous development and that quality is guaranteed within the premise of the software implementation. In an infographic by McKinsey, it said that 70% purchasing experiences were made on the basis of how customers felt the company is treating them. Stellar service is indeed one of the strong points of a top campaign management software.
Quality should be an uncompromised characteristic of an excellent product or service. It can be achieved by learning about the prevailing standards, as well as its value in creating loyal customers in any business. The success of a business lies on outstanding leadership, innovative product and an effective marketing campaign. An effective and a reliable business management work together to foster an outstanding regard to excellence and innovation. Choosing the right people, as well as the right business tools for your business can be a downright daunting task to do. You should regard people and business tools as business partners, which will make you, as the owner, closer to realizing your goals. Technology’s got your back.
Want to see what people think of the best campaign management softwares in the market today? Check out these campaign management software reviews from different marketers, analysts and advertisers by clicking CrowdReviews.com.
John Tovar
Latest posts by John Tovar (see all)
- What Is Catalog Management Software and How It Helps Your Business - January 5, 2017
- What Are the Top Features of the Best Medical Billing Software? - January 4, 2017
- How the Best Hotel Management Software Will Improve Your Business - January 3, 2017