It is common for every business to face various problems. It is already a part of corporate system in all kinds and in all sizes. Marketing dilemma is one which is considered to be one of the main contributors to a business’ downfall. The fact that marketing plays as the backbone of a business, having issues regarding it should be given enough priority.
On the brighter side, many innovations have been developed in order to battle corporate obstacles. Marketing automation is one of those. You may have already heard about it; it is essentially software created to automate some of business’ marketing activities. However, this does not mean it will do all the work and you can go home without the need to do anything, it is only a tool that acts as an aid to make it easier for you to do marketing tasks effectively while reducing corporate balls and chains.
There are many reasons why investing in a marketing automation tool for your business is a great choice. If you are experiencing some of the corporate problems below, then you should definitely try and consider this medium.
Poor Leads Generation
Leads generation is one of the biggest keys to successful business salability. A lead pertains to a person or organization that has shown some actions of interest to a company’s product or services. Without having leads, sales can be greatly affected; thus generating it is always indispensable.
The whole sales process does not end on lead generation alone. In fact it is the step closest to sale. Qualified leads generated need to be converted as customers in order to conclude a successful deal. Realistically saying, not every lead generated are sure to become customers, thus, marketers need to continue in doing the hard work in order to attain conversion.
Marketing automation will help you generate qualified leads steadily. It helps you identify prospects and nurture it on a long-term basis. There are so many benefits of marketing automation; it helps marketers reach out to prospects through personalized emails, send relative and enticing campaigns, promote free trials and more; thus making it easier for marketers to build rapport among leads and gain higher chances to win sales.
Unorganized Sales and Marketing Teams
Behind every business success is a dedicated work group. Most business owners all aim for a successful generation of leads as well as improving conversion rate. However, if a company’s marketing team is not systematized properly, then achieving marketing success is hardly possible.
In the field of marketing, it is essential to keep an eye on every touch points of a marketing channel. Phone calls and emails can be used as indication to the current status of your marketing strategy, thus, must be scribbled in concise detail. Easier said than done, but these tasks are actually laborious and often result to unrecorded or duplicated information.
Marketing automation helps you organize things the right way. It helps in keeping track of the status of every single lead, keep email and phone conversations recorded as well as giving you a hint of the current marketing strategy success and failure.
Misuse of Marketing Resources and Time
As a marketer you need to ensure that corporate resources are utilized properly in order to ensure good ROI (return on investment). One of the main reasons to poor marketing ROI rate is the improper use of time and assets. The lack of real-time visibility to marketing transactions is one of the biggest contributors to the overall marketing strategy failure as it results to a poor ROI rate leaving the business in a state of loss. The time spent on routine and repetitive tasks is also something to deal upon as time is also considered as a resource.
Marketing automation tools helps you in keeping track of corporate expenditures to ensure proper utilization of assets. It also gives you the benefit of reducing time spent by your marketing team on routine and important repetitive tasks.
Low Conversion Rate
All of marketing tactics ends up on achieving a primary goal and that is conversion. If you are dissatisfied with your business’ conversion rate, then there might be a problem with your marketing strategy. You might think you have done everything but still conversion rate is lower than your competitors. Therefore you might want to choose a marketing automation platform. An article from ActiveCampaign.com – 6 ways marketing automation can improve your site’s conversion rate will tell you how:
- Marketing automation helps in nurturing leads though highly-targeted messages.
- Send triggered by behavior emails on the most perfect time.
- Helps in passing qualified leads to sales.
- Marketing automation uses interest tags as a guide to making an effective content marketing.
- It helps encourage the word of mouth referral approach to customers.
- Promotes up sell and cross sell for repeat sales.
Weak Customer Relationship
The effort you put in generating prospects as well as converting them in to customers must be on a constant basis. Your existing customers are one of the nuts and bolts that build up the success your business. There are various ways to improve and keep a strong bond among businesses and clients; one great tool is through marketing automation.
Marketing automation allows you in determining as well as delivering on chances for cross sell and up sell whilst maintaining good customer relationships. It helps you understand your customers better; making it easier to deliver a more personalized and relevant content on a better timing. Although this tool is amazingly enticing, it does not mean you need to rely on it every time and no effort are needed from your end. Marketing automation software is only an aid to help you give the best that you can give.
Poor Content
Better quality content is very important; that’s a bloody obvious fact. As a marketer you know the importance of good content as a tool in reaching prospects as well as existing customers. If having poor content is a constant burden on your end, then consider investing in a marketing automation app.
An article, “3 brilliant Marketing Automation Hacks for Content Marketers” – JeffBullas.com will give you a hint on how to optimize content through marketing automation:
- Automate content creation – marketing automation software features include applications to make content generation easier. It enables you to create content not only relevant to your business or the niche you belong but as well as contents that prospects will find relevant and interesting.
- Automate content curation – content curation refers to the process of gathering details relevant to a particular subject or area of interest. This process can be burdensome and may take up a lot of time if done manually. Marketing automation will help you curate contents efficiently.
- Automate content distribution – marketing automation will help you distribute contents to the right people at the right time helping you avoid distribution errors which often result to prospect and client confusion.
How to Choose the Right Tool?
If you are convinced enough in investing on a marketing automation tool, then keep on reading. It is important to remember that vendors do not make marketing automation software for every types of business industry. There are definitely many kinds which may or may not be suited for you. Therefore, it is important to first gather information before choosing one. Seeing reviews of marketing automation tools might help. Furthermore, here are few benchmarks in choosing the best marketing automation tools from an article |4 Steps to Choosing Marketing Automation Software That Actually Works” by Entrepreneur.com:
- Come up with a detailed plan before buying – purchasing marketing automation tool should never be rushed. First and foremost, identify the existing problems related to marketing in your business and how would you want them to be solved. Set standards on how to choose marketing automation software that fits your needs. Know how it works and how much will it cost.
- Plan marketing funnel – sales funnel is more often overlooked by many marketers. However, it is packed with very important details and content ideas, thus, should not be neglected. Before taking the steps of buying one, know who you are speaking to and what information does it.
- Choose a tool that is applicable for multiple departments – instead of purchasing various marketing automation systems that will suit multiple departments, try looking for one that will do at least 80% of the job for marketing, sales and customer service.
- Avoid overcomplicating it – Too many details can create confusion and cover the meaning behind the numbers. Come up with a shortlist of the most important stuff. Keep it as simple as possible to avoid confusion among your team.
Wrap up!
Investing in marketing automation software is never mandatory; you always have the freedom to do it or not. However, the benefits of doing so are undeniably excellent. Gaining an advantage of a better marketing strategy is every marketer’s goal, thus, choosing to take a step higher and venturing into technology is a better choice.
Seeking for the right marketing automation tool? Check out reviews of marketing automation tools from CrowdReviews.com and see the latest recap of the best marketing automation tools that will help you level up in the marketing playground.
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